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Develop we're here -- electronic arts what a day live exclusive access I want to show you something that they haven't unveiled yet it's coming out later.
-- -- -- call less scary and that would be.
Virtual people living every -- life and you know it's called -- and they have very proud of it here that got posters and banners all over the electronic arts headquarters here.
-- animals sin city but -- three just came out.
I'm standing by with a guy who's in charge of the marketing of stands and he took a great job here with -- -- -- John Buchanan.
Nice to see you think you are seeing him with the thing I view this is actually my Alter ego one of the many infinite possibility you can create -- -- -- the period.
I would like to say that this seems like something that there are a lot of people really playing -- there are 307.
Million people in the United States.
A hundred million units of The -- have been sold over the nine -- what is it explain to people as virtual doll house with fake people that they can create.
Well I think it's it's one of the few moments videogame industry where you can actually create any -- you want to tell.
You begin by creating your own characters you create your own families and then you take -- on journeys.
That create infinite possibilities for anyone to be able to tell those stories and they can share them with everyone.
Around the world and it's one of -- unique experiences -- Provides that no one else in the video -- industry notes that there -- many pieces to The -- -- but how do you keep this -- nine year old game fresh because.
At a point where people are looking at social networking with real people.
That's to me like a tough -- and you're really in competition now with things like FaceBook and MySpace.
One of the great things that they that the brand does it communicates and works closely with our fans around the world so we have over 550000.
FaceBook fans right now.
Just fans of The Sims 3 over one point three million fans.
On FaceBook of the entire since franchise so for us it's about communicating and working with our fans and our community to find out what they're looking for to keep this brand fresh relevant new.
And we have an amazing Sims studio here in redwood shores that enables us to create these great gains that we bring to life the price point is what sixty dollars of different and I mean -- 5990 not.
If you've sold so many of them.
But do you do you work to bring the cost down because of course you know electronic arts has had ten consecutive quarters where they've lost money and so I'm just wondering.
This is a great franchise and you're selling it and it continues to have a long tail but how do you bring the cost down so that it -- how.
-- to the bottom line.
All one thing that we -- that we do as we continue to create great content for people to keep.
Coming back to the franchise whether it's The Sims 3 -- the upcoming Expansion Pack called world adventure that's going to be launching November 17.
Where the hundreds of objects that would create within -- street store we believe that we create great value for consumers to be able to keep.
That excitement and that longevity within the franchise.
And you figure out their whole life so so let me ask you how do you then come up with the next big thing I'm thinking.
You know I saw one where you can be an up and -- hot tub with a married couples crazy that you do since corn -- I didn't say about what ethnic.
Compare that while we never we -- communicate exactly what we're going to be doing next but rest assured that we have a great -- studio.
That constantly is thinking about new ways to create these great experiences we have.
And then we work with -- millions of fans around the world.
To get inspiration about what we're gonna do next with -- -- -- -- USC grad what was your major I mean you all of you guys come from different realms in medical school music well you'll love this -- double major in political science and international business.
And I couldn't be more thrilled to take those majors and come work every single day here electronic arts video game industry John Buchanan thank you so much either marketing and he's the.
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