Also in this playlist...
This transcript is automatically generated
-- the day well.
They're not just for guys anymore loads Clinton joins us again live from electronic arts headquarters in redwood city California.
And you know what I -- about it last segment live that was the hot redhead in the last video game I like -- -- With kind of.
-- thank you that that big make these people so real in these video games in -- kind of hot.
Right well yeah looks like it'll be younger now do littlest pet shops see Tracy Byrnes would know what this is she's got little ones like I do.
The number one not mean any doll in North America and there was such a category but there is so how do you translate this.
Into the video -- -- you can bet my next guest knows exactly how he's just lying and he's in charge of EA play electronic arts play.
Fox Business -- good to see you to see you thanks for coming in so he's up for kids.
He's the perfect person to be in charge of of this division that he will -- We're doing with -- you've got a great strategic partnership and you've just released some littlest pet -- games for the DS in the.
That's what we're doing is we're trying to make interactive and the holidays really come together a great way where parents can be comfortable bringing stuff into the house and and you knew you were mentioning you know video games literally do as a mom.
Well these products are designed to really solve that problem for you these are products that are tied into -- world class brands like you mentioned littlest pet shop owner.
Family game night he's a branch that moms love kids love them but most importantly moms and -- trust.
The you can put under that you put under the tree can bring home for the holidays and people are gonna have a great time playing these things this particular thing it includes the Nintendo cartridge -- and it comes with the collectibles.
That you only get on with this game and that's one of the things that our relationship with Hasbro brings -- as you know this is the ultimate present than a nine year old -- gonna want secrets of how much is this is another cartridges -- usually around 35 but this is a 35 dollar product when you get the two extra -- and -- plus you get the new game on the DS we've also got -- on the -- so however you're playing your games at home with your family user.
-- are gonna come to life when your team had hundreds of hours of -- time I got just -- saying he can't get an hour hundreds of hours the littlest -- have a nursing -- this just got released -- this thing's awesome so.
What's more fun and you know for a nine at ten year old boy -- you know -- -- -- things you've seen these kids playing.
-- you've seen these kids playing with these things all around the house.
You know so this is -- -- reflect and her people -- all over the sorry about that up up up but the magic of this thing as you can convert this thing.
Into the control of the place that it OK so here's your Wii -- in here.
-- through the game all of a sudden I'm stuck I've got a secret code I've got to do I looked in my red reveal scope and all of a sudden I'm getting secret messages told me through the scope river.
You kind affluent suburbs it's OK so here's the we piece right here but try to pops right out compressed -- -- -- sticking your blaster and -- -- that it becomes a toilet right OK so carry go this is beyond that the belief that you know everybody's used to write and present threat and a let's talk.
About that's psychology yeah.
You guys are targeting you've got -- think all the girls initiative have a seven year old girl tell me why I shouldn't be worried freaked out said.
Electronic -- is trying to get my kids you know it took to get more into video games tell me what's not a bad thing because I get nervous as a pair.
Well it's it's not a bad thing and it really comes out of the content that there that they're experiencing on the system so with something like a charm girls club which we just released which is you know really designed.
For them to bring their best friends together you know I'm sure sleepovers -- big -- your -- -- you still at our house -- making games that really bring that moment to life and really give something that the girls can play with over that time.
There's create type -- experiences and -- so they can create they can draw -- can customize their littlest pet shop I'm like to see her on the screen behind us.
Being able to express themselves just like to be doing if they were drawing a pain but they're doing it on digital canvas -- a whole lot more fun he's making a big play -- -- -- -- have -- I want you to go home and play -- -- -- you're probably there's this big discussion about obesity in America kids are sitting around playing and and you guys are actually going for the younger and younger crowd do you get some activity built in their somehow we.
Well we absolutely do I mean part of the whole we experiences standing up and moving.
And so whether it be you know the -- game where you're going to be jumping all around the room I know I -- my boys play within their product -- their outstanding stone they're not sitting on the couch.
They're moving all around and they're doing that kind of -- so absolutely I think.
The new direction that video games are heading is a much more active much more engaged in much more physical experience than they have been in the past.
Tell me about pogo dot com because this is this is amazing -- -- -- wanna talk about a successful operation here fifteen plus million visitors a month.
And from a lot of companies would love for those -- hits what is it well pogo is really the ultimate destination for casual gamers on the -- you hear a lot of stuff about you know the FaceBook phenomenon all these.
-- they're taken out there we've been doing this for ten years and we've got an active dynamic community of people who come in every day.
They play their games they collect their badges and they've got a wonderful community of friends and family that they're playing with on the web.
And we were doing it forever so we've been able to get better and better and more refined and last year we dropped all of the house for brands and their brands like monopoly in boggle and scrabble.
And it has made for me even more dynamic experience on the way a lot -- -- against himself I mean he you guys need to bring up the sales -- all video game companies Kate's -- how about the daughter and one that should tell they have gotten very selfish but again people are looking in their wallets is saying.
Don't have that 35 dollars well I've got to tell you as in terms of a dollar value for entertainment hour.
This is a really good bargain I mean there's hundreds of hours of replay ability here girls are gonna have a great -- -- -- great toy it's very cost affordable that's a great holiday -- vs the -- Games where I don't know about you guys I lose the pieces so annoying chip -- obviously Monday's play thank you very much as it thank you so much for that he he just took somebody's -- out there with that -- the let's imagine I'm getting and I just got an email from dad if you want to know if you're in the ring your home -- Under -- Jeffrey L I always say it's not what you want it's what you need you have enough.
And a couple of Atlanta on electronic arts -- the -- California live throughout the day from there and a lot of radio.
Filter by section