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-- you got -- you've got famously got rock bad medal of water and the same just some of the blockbuster video games.
Under the electronic arts label they have practically all of Fox Business has been given unprecedented.
Inside the walls of the software -- for all the discoveries are made and that is where my colleague.
Who -- claim it is standing by live taken away.
David I've been spending a whole -- here electronic arts with the Fox Business crew running around.
Typically people get paid to do this -- and the chief guy here John -- cello and he's the one who's in charge of of everybody having such a great time here that this is huge business -- -- six billion dollar market cap company are just under it.
And convincing the world that they need to spend money.
To play how to block.
You know frankly I think it's a pretty easy sale you know.
There's nothing better in life -- in terms of just sort of enjoying yourself aware of what we're -- and -- that when we don't make things that people have to have the make things that people want.
And what I'm proud obviously makes and it's a great value as we head into the holidays and people think about sixty dollars for a video game.
-- I typically get fifty to sixty game -- hours out of again I'm a lot of consumers to get over a hundred that's a great bargain especially in the family with -- two or three kids.
They're all getting a hundred dollars a game -- how about something they spent so little for.
You know compared to even -- -- out for pizza the incredible part.
Well it's been smacked down -- for the entire industry I think what a recession does to a video game company.
I'm sure you never want to see a year like this past one again what's at them like.
We got to kick -- it's a -- inning and I took away sort of -- tale of two cities her tale of two sectors.
That the traditional packaged goods business has been -- -- challenge so far this year.
We've seen up pick up and it -- -- in a month of September we stronger in the months prior but it's gotten down double -- -- low double digits.
The other end of the world sort of the online games that you download.
Game she would get by how we -- phone for example.
That told digital business -- up so strongly -- taxing offsetting.
The challenge we -- retail said the combination is up.
The retail business is down to one of these we like about pat from the digital side were doing so well -- because it's like pocono on -- iPhone came.
-- looks like there may be a shift to turn to much more on line but Beatles.
Rock band but looking at that so far 600000 units sold I know you guys want this to be and -- You know one million seller here at this point -- Are you disappointed in the sales are you are beating your competitor Activision but I thought you would you really want to see this which is expected this would have been higher and you blame the recession on the fact that it doesn't.
The first -- I'm glad you -- he can't picture that we're really proud of that here.
And you know frankly the -- could video games we'll -- pickup games like the people prime minister pick after pick went right for the Thanksgiving car.
That's really when the consumer me mom buys things from the tree you know at least in my household when -- for -- -- chat.
About all sorts happen in the courts for about two weeks out and we receive alcohol these guys that you don't see that yet you don't see the uptick in the sales at the moment.
-- -- strong sales on people's front pants so far but we don't see is the holiday traffic.
And we never do until -- the middle of November were on its if you lost two weeks premature but I do want to point out the number one grossing an application on my phone right now.
He's been attracting.
We didn't want of that earlier it's amazing people are downloading songs for 99 cents and it's about nine dollars to download the app correct for the iPhone you have to think that's the future.
A video gaming to go to the mobile devices what for some I think there are probably more people.
In -- games on mobile devices and all the console put together.
-- is also markets are reviewing names on PCs and all the consoles together so there's really a bigger market out -- one of the things you know.
You -- read we -- -- analyst reports for such a focus on this research data set form that provides a report on console game because that's what sold at retail.
There's an in my entire underworld of download online all the things that are going on it doesn't really show up in the -- And I think that's the future that may be the future you just -- -- see the numbers come through you just mentioned analyst reports and then I did read a bunch of them.
-- the analysts are pretty prickly about BioWare and you guys bought by -- where you had run it.
They say oh it was great for John I could tell it was great for BioWare was it that great for long term shareholders of electronic arts but you know I certainly think so.
Tom you know BioWare is getting came out right now want -- -- -- Dragon Age -- -- it's it's legitimate wish spectacular piece of stock for me.
-- -- got to doctors building -- aren't -- to healthcare Greg says she can't buy most of my slay the dragon and I say good -- you know -- battery interaction with the dragon that with the red you can -- the wildcats cables and one of the hot now -- -- finished second thing to get into.
He is they got a game coming up first part of the year mass effect two which is.
It's going to be a blockbuster.
And then what we haven't announced today we've got a joint venture between BioWare and Lucas to bring out Star Wars on line -- the Old Republic.
Which you know I think has the potentially one of the biggest games of the universe OK let me just why we really down on that because cassettes at significant news you know if you do that that -- Strategic partnership with Star Wars.
When you say one of the biggest ever and -- is that a hundred million sales over nine years -- -- I think the biggest ever mean relative to competition we have lots of things in -- house -- -- product.
And The -- actually passed the hundred million almost a year ago.
On the terms of units sale it's it takes spectacular success it so far this year by a wide margin.
This industry has been number one PC game globally I know that you guys are reporting earnings next -- so here in the quiet period but ten consecutive quarters of losses.
Sooner rather than later we see that turn around I think one of the you have to track is when you're looking at our ten consecutive quarters of losses.
I'll be looking GAAP financials and I know this isn't supposed to be a big financial review.
But -- we changed the way we the -- revenue.
According to GAAP financials it has just to lie the recognition of revenue not -- -- talent but a period of time we just catching up to that.
But it for what it's worth EA had a really strong first quarter we're going to be talking about her second quarter and I am I actually think which it is ten captures our story here.
OK then let me capture this as we go to David that's what I know he'd kill me if I didn't ask you this what's your favorite game to play.
You know my favorite game to play -- This past year probably was dad's -- to -- that was built right here hit visceral studio in California.
And the game and probably most excited about right now.
Would be either fifa soccer which is -- arm arm Vancouver studio huge globally huge globally biggest opening any gaming -- part of history and he in Europe unbelievable success.
And I have to admit I'm I'm a bit of a soccer for product page and we party mentioned cracking -- I can -- bottle of the dragon it's great and then of course you brutal legend as well with.
Jack Black David not bad -- out I would also mentioned Tim Schafer.
If you think about celebrities there's sort of the big stage you know capital -- celebrity.
But one of the greatest developers history or burn it to treat attention Shaffer who's got -- -- that product brought Jack Black anyway.
And I'm sort of a bullet I should have more friendship and a lot of ways for the director over the actor.
Know that that that the creator is sort of where my pension plans contend this is one of the world's greatest and then there's Madden how long -- -- him.
Think we got him for life I've got a lot of -- and maybe -- -- he's a good hits it's actually been that spectacular franchise force over the years.
And that your product is the highest rated Madden you know this generation console -- just keeps getting better.
Well and then you look at of course as I said fifa soccer but tell me quickly about China and that market.
Well which I mean -- downloadable market they go online don't think getting to begin the history -- -- -- if you want it was once a business like the US where.
There was a lot of package that you -- -- that was sold retail.
They did have their challenges with piracy on the market largely evaporated and it was -- strong innovation in China.
In the business went on line which is virtually impossible empire.
And that business explode it to great business.
You know we're just getting started there but we have I hope John -- -- -- -- EO of -- Electronic arts and you know David this is a big -- he loves to play these games that are -- she will be watching for earnings next -- good -- -- -- determine who is I try -- hope you brought an empty suitcase with you because everybody's expect you bring back a lot of sweat you know.
Everybody -- he's done for some of them -- way.
They've listened downloaded on your iPhone.
You know that's why they're doing -- -- for.
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