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You play sports video games you definitely know E.
SPORTS electronic arts they are one of the biggest producers of sports video games in the world.
We simulated games based on real world sports leagues E.
SPORTS president Peter Moore.
Joining me now in a Fox Business exclusive we're talking -- were talking Tiger Woods fifa soccer.
All that more how do you get such a great job.
Now it's 820 boy it's a big business it's a very cool business and and it helps drive the industry were annualized gains.
It's driving towards online as well because the globalization sports is very important part of electronic on.
There's Madden franchise absolutely huge it's so massive but it's struggling to grow can be tweaked it the quality got better right yet analysts say -- -- on the sales aren't following as quickly as they would like to see them -- Yeah me -- challenges in its twice.
-- coming up I -- 22 years now we've got we've been doing our football game.
-- but you know we're looking at that challenge of online how do we move away from packaged goods and how do we have that transition.
More more I think sports allow us to connect people around the world more than probably any other genre.
In video games Madden in particular has been challenged in the past but is leading the transition fuel point qualities.
-- -- hopeful that we we -- -- strong holiday.
Fifa soccer I can't honestly believe I do because we know that soccer is just crazy when it comes to fans but.
It has turned out to be.
The most successful sports on video game at launch ever yep how do you continue to make sure that has a long tail and and keep shuffling in the money.
Continued investment in quality which our team in Vancouver -- done over the last three or four years making sure that we continue to build our licenses I mean -- -- soccer is a global sport.
We have 151000 -- it's 37 weeks where World Cup sponsor for next year will be to -- -- World Cup game all of that you can't what you foot off the gas at one point seven million copies sold this week.
First week in we -- -- Yes -- -- now what what's your follow up trick on that.
What you need to continue to be able to keep the game fresh I mean the soccer season's only just started were Armenian month to.
So delivering online content like -- -- -- team in particular.
The refreshes the game and makes people put it back in the -- six months from now so we delivered fee for ultimate team which is kind of a digital -- game.
And tens of millions of dollars worth of digital downloads -- -- the game had its biggest single daily usage of online in the millions so.
An average -- -- is probably between two and three million connecting gains per day.
Doesn't anybody worked for a lifting heavy Miami I always look at president -- -- -- for the stuff but.
See the health fitness category arguably that may be where you could really see some growth opportunity.
Yeah I mean we I should know delivered E.
SPORTS active earlier this spring had a tremendous.
First few months -- it continues to sell very well.
We think interactive video fitness -- of the woods working out.
In the confines of -- home -- and Nintendo Wii or hopefully in the future of the next gen platforms is a real growth business we've delivered for EA.
This year a -- -- hundred million adult pop -- Most importantly delivering -- new consumer.
Folks like yourself envision maybe go to the gym.
Kids -- time constraint.
125 minutes in front of the television wanna work out in the very simple way E.
SPORTS active does that aren't NASCAR fans would be that if I didn't ask this question you let the they'll license expire.
-- -- is expensive what what well we had to make some really hot tradeoffs the way things are going in the industry and and as we've said.
We took on NASCAR team -- more focused on mixed martial arts for the future will be delivering a mixed martial arts game next year mixed martial arts look forward to that okay what do you see as the biggest competitive threat.
I think the threat is anything that is will drive our own complacency.
-- we we have the best games -- when we're by far the biggest in the industry globally from what happened -- catching up.
Yeah I mean I'm -- -- forces the secular you ought to think about your well there.
Have my little billion dollar plus world a the ability for us to be able to continue to drive innovation to continue to globalize our business and of course the digitize -- of our industry.
Ground zero for that is -- stability -- bringing millions of people together every single day which we do is very important case but let me go back to martial arts because that's sort of a -- -- we're hearing about.
Where's the money in that how would it how would it play out can you give us a hint as to what that kind of game will look like well we look at what we're seeing now the growth of of of fighting games if you will you fight night round four it's been very successful fourth but the one if you will -- are on the with that every other -- mixed martial arts has really captured the imagination -- my younger consumer.
We're going to be delivering -- next step next season for us that will compete with the the incumbent which is which is USC we really relished the challenge.
It's what we do well and we think would be able to.
Leverage a lot of the work we -- -- fight night to the mixed martial -- he's got the dream job for guys I know that Peter Moore head of E.
SPORTS thank you so much for speaking with us exclusively thank you -- well.
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