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That would our best on Fox Business says the automotive retail reporter for the USA today and while we talked about talked to her about cash for clunkers and what US auto maker.
Is getting traction tonight and next guest has been spending a lot of time trying to figure out something all of us television -- -- out.
How to market to Generation Y.
-- and O'Donnell's new book.
Gen -- -- teams tweeting and twenty somethings are revolutionary revolutionizing.
Retail welcoming Jane Jane thanks for joining us 08.
What is is there -- -- as big shift between the -- -- -- pattern in the gen Y buy pattern.
Yes very much so these kids are much more into the trend.
And -- they actually have an incredible amount of money to spend Obama's spending as much money as baby boomers and it's about 61 dollars today in discretionary spending vs 64 for baby boomers.
At about six years they're -- actually their incomes are gonna surpass baby boomers so these kids really have a lot of clout.
And with their purchases and they have a lot of money to spend you could've been a case study on quicksilver what -- really I know -- addict yeah it was great to meet him yeah.
It and how about we talk quite a bit about the idea arts brands and how they've caught on apple what I wanna be asking if -- it's -- -- big consumers this age group right now will they continue that when they become our ages and with a continue.
Well that's and certainly has hit home for that and they've actually moved away from Abercrombie and it seemed -- towards the stories that are actually just having.
Anymore but when they hit their twenty somethings as we're standing like between teens and twenty -- as the title suggests.
They do have to cut back by necessity I mean they're paying they're paying a lot of bills just like.
Oversight -- and.
I question whether or not -- the world itself the country that they're going to end up living in over the next ten to twenty years is the same ones that we grew up because all the bailouts the deficits the taxes.
We're talking trillions of dollars that these kids.
We've borrowed money from these kids to -- -- prop up our economy.
Can't -- these kids go are they concerned about the political atmosphere and does that tie into how you market to them.
The things that are very much concerned they actually are very very -- It's very important to them to buy from companies that aren't being -- That they -- believe in the right things they're really into cause marketing hunt content of a positive note there actually saving a good amount of they're actually there during the beginning of the recession we actually did a study at USA today and they were saving more than the baby boomers.
So I have it does -- how -- market is certainly do need to discount as you do it everybody quite -- like a lot of giveaways that.
The -- like these guys are talking about here.
They they do respond well to freebies that different in different sales at big events at stores that kind of thing.
-- -- it is good.
The show earlier in the day and you could actually buying milk online its shows up at your front door the next day is everything going on line is every purchase of these kids are doing.
-- a lot of grown up but more so they really do love to shop and they do a lot more online but they really want to go to.
Go to the store and it's not even ten and it's like 7% of purchases are now on line it's going to be a long time before it becomes the majority of purchases in -- -- retailers.
Really don't want to do.
Only do it out why they like to sucked into this when I get my shoes shined on line.
That's right this can't do Latin -- I had saving that's we have to try that's I guess -- find pizza and big -- I mean how does well yeah.
-- -- feel the fabric -- -- I'll risk it almost.
Well online then I mean how we have a lot of you know we have this -- that -- think you're not thinner.
And -- a lot of people want to get their product out is it still the social marketing media.
Yes it and it it is the place they convict kids are very drawn to the web -- and and I think I police say in the in the book that the multi functional as they are as fast page -- as a page loads are very quick everything has to be quick and the customer reviews are behind.
-- -- behind single we're just not out I'm single biggest element to the revolution.
Marketing to these kids what's most important part.
I think if you're marketing -- that is to try to bring them into the process play in their homes they talk about the adoring parents -- really had a big say in the home they have to have a big say you have to ask them what they want and get them.
-- how did that get them about that let's say the end of the story.
Hi Jane O'Donnell thanks for being put this in the bar I've classic tiger likes -- when we engage him to.
When you engage me that's a nice idea that on line.
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