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We love sports that -- -- -- play 27 championships now especially.
Win those that make you money history proves -- -- -- yankees win the World Series get -- markets go up with an annual gain of 8%.
The return on investment we're gonna dig into here tonight how the the winning -- itself benefits and out individual players themselves do as well obviously from sponsorships and money joining us now is David.
-- -- -- -- -- Senior vice president of IMG consulting welcome to the show but there so.
There the Yankees when -- World Series last night forget the Steinbrenner what about like -- Iran Jeter did.
They automatically guaranteed -- more -- advertisement endorsement deals more money but it would translate.
-- championship always translates to additional learning opportunities for players and I think in the case the Yankees.
And this championship team Derek Jeter who historically has always been one of Major League baseball's top.
Marketable players is gonna probably see an additional benefit and boost to his image I think that.
Alex Rodriguez who has certainly been much maligned and in it over the years and certainly now having validating his career as a Yankee as the winner and -- championship.
You might see despite some of his off field troubles some opportunities present themselves for him.
And I certainly think Hideki Matsui as MM VP.
Designated hitter MVP and certainly given his accomplishments in Japan before you -- the United States.
I think they'll be some great benefits for him back home not only as a World Series champion for the first time but also as a World Series MVP.
The Yankees as a -- I mean the team in general now it's and I think the source of -- idol I guess that fans out there would beg to differ.
But even as it you know as an organization they put all this money into that stadium they got to recoup -- -- -- because it was a huge not to build that thing.
So wouldn't they have seen as an organization -- -- to.
And make the most out of this win.
Well interesting thing for the Yankees is that they've always marketed themselves as the franchise of champions and being -- one of the most historic brands and all of sport let alone baseball.
The irony for them is that they just moved into this fabulous new stadium for the most part.
Have sold all of the major sponsorships for multi years now as the stadium opened this year so historically when teams have -- they might have been able to capitalize on that.
So in the case of the Yankees I think what you'll see them capitalize is probably in the luxury seating area.
Where and I think a lot of people have been wondering how that's gonna -- Perform and I think people -- had a great experience this year now particularly with the Yankees winning the World Series I think they'll be some opportunities for them there.
And then the last places -- Hillary events that are associated with winning another championship the parade which will happen tomorrow.
And some of the -- that may happen in the offseason and again.
At the start of next year with a ring ceremony -- some other things they'll find a way to create some additional revenue -- race David ticket prices.
The and I go up -- the all right thanks your children -- never gonna get to go to a baseball game the Yankees baseball game.
That you represent the company UCL like the Verizon the McDonnell got those specific companies but such companies.
Companies do you -- will be.
Perfect fit for some of the plays you -- Well it's about winning and defining themselves as champions I think the people and companies that invest in baseball typically like to use.
Those athletes and and raise the profile of their branch of the same time so I think you know the need to.
The Bank of America's response -- a baseball.
Yes you mean the bailed out bank of yeah Erica yeah negative.
That old Nintendo -- return for every dollar they invest in sponsorships I think you'll see companies like that the beverage come.
Pepsi is a big MLB sponsor.
And several others I think you will benefit -- -- doesn't look good.
That's a patent 820 million dollars of with the Yankee Stadium -- Nagano that.
And with Bank of America endorsements thinks David thank you thank you David very much so I.
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