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-- a lot of our Sesame -- -- children's television make big money.
When toy companies realize they could directly reach -- very impressionable audience our next guest is the co-founder of commercial free childhood and a professor of education.
At Wheelock College got a welcome doctor Diana and then.
Good morning okay so.
There's a lot going on these days -- see a lot as much as we all try to limit the amount -- TV limit the music it is everywhere.
Things -- changing times have changed.
It there's only so many opportunities to protect our kids.
Exactly anomaly here are people coming and talking about the good things they're doing in and saying it's parents jab to solve the problem.
We really need to think about how much parents can do when your children parents -- -- with constant images and things.
They think they need to -- to be happy.
And -- with someone like Sesame Street Sesame Street has a huge number of products.
And many people -- tell -- how much they struggle with their kids when they go to the market when their kids like Sesame Street from parents talk about the value of the dollar.
But they're -- made harder by the fact that every -- parent -- in place children.
Go with their parents they see images of things to back everything they -- and television they see things and I.
And that was why we found -- campaign for a commercial free childhood about almost ten years -- -- now because.
We were hearing all the ways children are being effected all the -- families are being affected.
And the idea that kids are learning I want it instead of I can do it -- want to get something to be -- -- about making -- Move this spot does this I mean if my kid says I want anything -- -- -- Bernauer I mean I don't think banning it should be on the the shoulders of the parents.
I mean I didn't -- it -- coming like Sesame Street has every right to try to sell it's product.
They have the business around one of the big British shopping -- -- that's their prerogative I -- I want.
Hey Shane didn't public television didn't used to be like that different MRI think -- you've thousands of parents.
Who say -- -- 95%.
Of the things their children hands full lap but there's still always Smart and it becomes the major focus.
Of what they work on and -- So yes of course parents can say -- but society should be helping them do their job.
This kind of marketing didn't always exist until the middle eighties companies -- not have called departments I had a market to children the marketing.
Two children has gone -- something liked when he falls in the last fifteen years -- -- -- I'm not saying they shouldn't be products directly to children but -- Companies when children see over a thousand answer locals for things they can diet day.
We need to ask what -- their life getting filled with and how can -- help parents do their job.
Not make it harder and harder parents shouldn't need a Ph.D.
in Fountain Valley hasn't been -- -- help resist the -- things.
Can you answer that you're -- your -- question how do you help.
Then do that any other than going nor are they going to network's other than going to -- outdoor whatever -- more than marketing format the platform is restricting.
People from putting up what they are legally.
Have a right to do I mean how else do you do that.
While they didn't used to have a legal right to -- that the Federal Trade Commission used to be able to control marketing.
Regulate marketing to children -- the only industrialized country that no longer has that regulation.
Now they can only recommended for instance.
Campaign for a commercial free -- -- -- complaint with the Federal Trade Commission about baby hang sang ties saying there was no reason there.
To support that claim that they were making the box fills me with -- actually telling you need to finish fifth.
It was research actually shelling that it harm children's intellectual development.
And so the Federal Trade Commission actually ruled that fit that campaign for commercial free childhood was correct.
And I'm fat baby and sanctions that making those claims.
But there was no regulation may continue to do it in -- Like Disney has offered to do.
He's provider -- refunds to parents if they feel that they want to return to practice at this point because they bought some wonderful I know.
Went other respective parents if you think the baby Einstein's toy is gonna get your -- -- to Harvard.
I think we need to relook at how we allow people who have no -- being parents to become the maybe the answer is united hurry hurry get if you add -- I don't wanna have to argue -- -- -- -- I don't I don't I don't mind what is don't think I mean this it's a bit maybe I sent.
I think if parents have an important role to play.
But I don't think -- and I don't think marketers should be allowed to do anything they want to try to market and and kind of full parents I think if you parents who have very low income parents who try to -- baby and thankfully for their children.
Because they think we're gonna make them smarter and they want to get their kids.
The best start that they can't my heart goes out to them because they wanted to look good -- People I mean is doing a good job is what most parents want to deal.
And they're constantly being channeled integrations that make it harder for them to do that but furthermore there used to be a balance where government played a role.
And balancing the interests of parents and children an industry.
And that -- out of whack at the moment -- campaign for commercial for each outfit has been really successful.
And helping the public understand some of these nations and getting the government to pay more attention.
It's a very interesting discussion certainly got to live in thank you so much for stopping by -- to continue it at another time.
Okay thank you very much thank -- that I am having co-founder of commercial free childhood and professor of education at Wheelock College.
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