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Welcome back we're talking about -- -- money this our next guest where it's at one of the most famous addresses in the world wanted me Sesame Street carrying out president.
And Chief Executive Officer of sesame workshop is here great to see you thanks for having us you can't go anywhere without bringing in -- -- that you these and so -- cool stuff.
Well we get stopped everywhere we're gonna tell -- big bird was crossing Broadway the other day -- that mayor named a street after us and I think -- caused an immense traffic jam.
You have bumps are you had a fortieth birthday and he did.
Forty years on hair -- -- more -- sorry guys than any show in television I'm enjoying it yeah.
Counting them now the count -- At a at a and as it was thunder and lighting involved there how old you've been able to do it have -- gone forty years through what it is when I was a kid.
I probably watch the first episode assessment takes my sister's two years older than I am.
And I was born in 1969 so she's probably right at the angels probably plot they're drooling on myself and on she was watching it.
But this generation change so much -- he took off.
Well same -- different world and we've had to change with the times and every year because this is the only children show that's produced every single year.
We like to talk about -- 41.
Experimental season which is what we're in production on now.
We we get new curriculum and we we look at what to the current issues that kids have to face.
Be it childhood obesity and trying to get cookie monster to teach kids healthy eating habits tough to do -- -- we're able to pull that off.
Or financial literacy and things like that which have become so important as we -- know during the recession.
And now I'm talking more about that but what always amazed me is how looked like these characters are timeless I mean so many characters and I'm Tammy.
Ridiculous children's shows and watching him hit -- And they come and they go in the characters are just silly he's got our timeless I too sat down with Ernie -- in and they're little garden.
-- love the garden.
They have a magnetic appeal I think Jim Henson also produce these Muppets for television that was -- they were really made for television.
And then -- -- you combine that with the vision the television was a teacher.
Instead of just teaching advertising jingles let's -- letters and numbers and health messages and important things.
That was a magical combination that really hasn't left us in forty years.
When you -- What about the I think we can talk about kids and how parents also need to be marketed -- when you're when you're dealing with their kids.
I would love to see some of the old stuff now I haven't seen Sesame Street a long time but I think of aides custard pies would have to have balls down the stairs and things that you keep the old things going as well almost to appeal to the parents the parents standard that -- Well since that this is not a kid -- -- the parents show.
We have here now appears -- the forty year anniversary dvds which actually have a lot of what you're talking yet so.
And we do have archive material on line now that a lot of you can see on Sesame Street -- -- so people can go back and revisit some of those famous segments that they grew up with.
Yeah I love how you are just into the times you know it in South Africa I know there's a -- that has -- -- the but let's talk about how we're teaching kids these days about money because it's an issue Chris -- talking earlier that kids know they know -- -- someone got laid off they know times are tight they get it.
When mom a sneak in popcorn into that movie theater and they know this stuff so what are we teaching them how we get a three year old to learn.
Well I think you know you've got to talk to your kids that's the important thing that they -- they know what.
What's going on and then the other thing is I think we're trying to get parents to.
To talk to their kids that need and once you know you when you need to food on the table tonight you want a new sweater there's a difference.
And I think these are important messages that.
Many adults can learn as well.
And we believe.
-- that having these building blocks of financial literacy talk to our youngest kids we're not gonna teach them about investing in derivatives or whatever.
But we are gonna teach him about.
Mom goes to work she has a job that is the money that pays for that toy -- that book that you want.
Patients you can't always get what you want these are important things that the the value of the dollar what does that actually by you in exchange for what.
You can teach 345 year -- these basic lessons which gives them a fundamental building block in which they can.
You don't become better citizens as they grow up to be adults.
Other than doing those in segments within the show says he's area you've got this program talking sense.
With this hockey sense -- our children.
How to parents get involved and what of the various pieces of that -- you know we're gonna be expanding that actually that was a program and we did that couple of years ago.
And it's really an outreach -- that's available online as well now we're going to be expanding that with help from PNC bank and we're going to be doing a major financial literacy program.
Trying to reach exactly the parents to give them coping skills because a lot of parents to grow with the Specter is now.
And work as soon as educators that maybe we wouldn't have gotten into quite the mess we got into had parent.
Did a little more financially literate and unfortunately all our.
It was also though a time of you don't talk about religion money are you know whatever with you kids you don't need to know I mean I still sometimes struggle to get.
My mother to reveal anything you don't talk about money.
But I remember and you and I were talking about this once the first and I went to an ATM with my son.
When we got money next thing next day we needed to do something -- and having musical instruments.
-- -- -- -- play well I think it's and -- explaining and teaching to them because I stumbled through it -- well I work at a pot there and went right over its head this.
Hitting them at that level I think is nearly nearly benefits.
Well on his apparent high school kids in college kids you know have so many friends -- my kids think of me is an ATM machine and that's kind of what.
What you need to break you need to sort of get it very early that you're not an ATM machine that you actually have to work very hard to get that money you gotta.
Instilled that work ethic I think in young kids and get them doing things -- off.
Get them jobs early before we -- it changes show tell us quickly what to expect -- we see sesame now wealth and awesome fortieth season.
You know we have a big get curriculum about giving kids connected to nature which is really important in sustaining.
And and appreciation for nature and all the wonderful things that that that they can experience.
But the show was changed with the times I think -- -- pace we've taken the Muppets outdoors to promote vocabulary they're out on the streets of new York and elsewhere.
Trying to talk to people but the favorite words and we've got news computer generated imagery on the show.
We've had to change with the times as kids.
Viewing habits have gotten so much more sophisticated they are digital natives.
Who really will not know -- world before all this technology only.
At this one more real quick question.
-- -- such a political world and everybody -- BC so divisive right vs left do you have a hard time.
Walking a fine line -- not saying you know what.
But we're gonna influence young kids.
Purposefully you understand the question yeah I can totally -- and I think that we you know we -- our whole appeals and a dual appeal for forty years -- teaching to the.
Parents in a lot of ways to -- -- view the show and talk about the educational lessons on the show so when we do desperate house plants which I know Tracey look.
When we do that show we know that the kids don't know what the references but.
-- -- -- the references and they get a kick out of it Nora Jones and these other celebrities that we have on the program.
Or even doing take us about favorite news channels which we've had time recently -- -- I'm all of them and equal opportunity offender by the way I -- it from satire it's really to the parents and not to.
It makes me wanna watch it with the kids have -- I wanna put the TV on beyoncé was on -- time -- -- sung a song about a new way to walk we still sing it it was like five years ago.
It that's exactly the point so can you should see the lineup of celebrities that we got from Adam Sandler to -- -- -- bays to Maggie Gyllenhaal and Sarah Jessica Parker.
Everyone's on the show and having a great times when you do you know.
I wanna -- when -- what -- big enough.
Chris we're gonna go on says yeah.
I think they have -- -- alma so good to see how much gang gearing up president and Chief Executive Officer sesame workshop.
Forty years at a birthday happy to be cookie -- birthday was last week and was dropped not -- -- -- as always my favorite for obvious reasons but it is running back at.
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