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It's like Harry Potter to twilight to classics.
But let -- wild things are scholastic is one of the biggest names in children's books and joining us now is kidding human the president of scholastic book clubs.
Clifford has been like it was a staple but in the and now I get the scholastic book orders it just about every week I have three kids -- -- -- -- three of them and they keep company and the kids.
Just live to order books -- -- as you know and I'm really excited trip like -- children's book publishing is actually one of the best segments going on in the publishing industry right now because.
-- -- flaky self revealing back in nineteen value of children's -- and how important they.
For kids growth and development in education -- really excited about that.
Yeah it's lasted but clubs we make sure that we have looked for every child every intensity every age even -- -- -- with the dollar and -- that every falcons quarterback -- between new -- now -- -- you know settle them.
I was gonna ask you about it tastes and do you do you look at what's going on around the world in general and then Taylor.
On children's books to sort of look what's -- what's happened right now because I look at vampires.
TV shows movies everything's about vampires and now I understand now.
There -- -- books about vampires.
-- -- great point and you know it's classic for ninety years what we've been doing is watching what kids she threw himself.
Because we finally -- kids use their own but they love them.
They lead them and then most importantly they go -- to the next in Iraq -- then I travel quite if it makes your kids learn to lead to me.
And you write about vampires so -- -- hot category freaked out -- you know and my three years.
And that -- is so fascinating to kids so -- twilight series Stephanie Meyer in the new movie new moon is coming out at the end of this month.
Kids and could leave you for that he -- As another great series called the chronicles of Vladimir tied for little younger vampire leather.
And even still listen that if you come my fifth -- as a vampire accident stated vampires for every -- and and now -- it is very though I mean Harry Potter was clearly.
Yeah so what happens next is there another one is she she's done.
Well at least she says -- no one knows but if so what's next we'll -- -- -- huge great category until his back since that anybody who does the child and the aged six to fourteen it's probably heard the diary of a wimpy kid.
And a fourth but in this -- this published in October and it's been writing a best seller -- ever -- And what we find it's a great attended that once kids -- the -- they then want to go back and he -- 12 and three -- and Harry Potter is the best example that.
Every year do you -- your -- coming in and they wanted me -- me.
And Ryan in -- -- he got a hot lead when they fat it but one and teammates he could say to kids that -- until they get all the way to about that and that -- -- had big pride so obviously it's very exciting little movies.
As well I notice you have cloudy with a chance of meatballs big hit movie how important is to have that high end and then -- and maybe even.
Bringing back books that maybe you will be published 203040 years and I.
It's if that's a new trend in I'm calling it you know new -- bring back -- to classic button.
-- cloudy with a chance to meet filed by -- bag and another great land where the wild things signed these books are published you know when I was that I -- They have classics they keep going and now this great new life in units in the books and off a cliff face the united state utilities month.
He's a great staple and we've been publishing him for her you know forty years and he's still really popular and -- and -- -- -- -- -- -- -- -- -- -- Giving new -- that could predict champion -- -- -- upcoming Olympics since you like this would be tendency in movies and TV get interest in books but.
There hasn't been missed a similar movement to the e-book world -- the Kindle world that is it because.
At least for me I'm not I'm -- Kindle -- tipping point and you know you -- everybody wants attack that can.
Not -- -- leader in the adult book market in this and action going on there for -- -- But for kids -- -- fassel challenges.
For us about the price needs to be affordable solution for kids and -- there and you know illustrations and pictures sort of had special requirements.
For ebooks at some of the adult books don't have.
It's one category and -- -- -- -- that's a little bit.
Happening on either side which is being young adults we can't why day in that this did.
And looks like twilight and she had her on the Hunger Games it's hot seller.
They're still selling much more in print but there is some excitement in the ebooks and we think actually from the -- Maybe actually be some of those books e-book plan -- -- those who want to come across seven bucks -- well because you wanna -- we can treating you look at that could be its next chance I get my Kindle -- -- whenever the kids and that's the great thing to do with each and every day to be but there meeting really makes you kind of I -- -- Judy I've not been in a library.
In a long time I did this is the first part of the problem Walton and that's not that's not -- I.
I can get a library of all I want at home with my -- -- my home computer.
Is there a less -- it does that hurt you guys in terms of books hope -- paper books because.
-- -- -- popular go to the library wants to go with -- times and they drag all the kids is great athletic you can find stuff.
On your computer -- to go looking at my trophies and stuff like that like you that the that the -- be sick and life and I know what I should do so many things that I don't do this is one of.
But -- Actually we're finding that as they said children's book segment it's really doing well in the publishing business and there's all this can really insisting free and online company since.
So there's a series -- 39 clues.
-- -- -- -- -- -- -- And this isn't -- -- -- -- worldwide.
Treasure -- -- And the great thing about it is kids beat the bucks than they take cards may go online in -- -- actually part of the story two they get to help figure out who's.
Who'd ai and similarly -- -- like scaling creek.
There's the book and then kids Columbine and went to media for that enhances -- C can't the technology and the print.
Very empowering for kids but I could still buying books and I guess you know at times -- tight -- you can still afford.
Person exactly think they value lasting quality and a wonderful gift if -- can for the holidays he had great gift really means a lot and and great.
Do kids still like pop up book -- It's like a hot dogs lay out a lot of Santa I I didn't just so that I can tell hoping comes gotten more or when they have the flaps -- you have to let policing the dog builds on the I think -- them.
It is Judy thanks a lot for some minds -- -- -- semi.
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