Also in this playlist...
This transcript is automatically generated
Let's shift gears here you don't last week I was -- electronic arts for the whole day exclusively looking at the gaming industry.
At -- billion dollars a year the video game industry is far from fun and games is huge business.
Robert great talking to all the big names in that business today at the digital entertainment conference here in New York he's got a Fox Business exclusive.
With the maker of -- top selling game based on the Ultimate Fighting Championship.
Bloody noses Robert.
But up -- -- there -- -- funny games you know it's a great -- -- -- anybody at this big business here.
I have -- at the beam digital conference in entertainment conference here on M joined by Brian Farrell.
He has that Chief Executive Officer THQ they do make that game based on old Ultimate Fighting Championship.
The first year it's been loss was the hottest seller back in the second quarter now.
You went from the USC to WW -- -- little smack down coming up.
What's the outlook here are are -- consumers getting smacked are they up off the mat issue last year obviously a very disappointing holiday season what we think it's -- They season will be better than last -- that being said they're being cautious consumer out there.
Who we think the sentiment is much better this year specifically at WW we we lost -- three weeks ago.
We -- very pleased with the initial three weeks of sales and obviously with a moment of the holiday season we think it's going to be the perennial all winner it always has been.
And it seems like people are are.
Going more and more with franchises or trying to get a a specific part of an -- market niche here is that where you're going with you you UFC and also WW.
Well -- we have strategy -- for -- against both the core gamer and also against the casual gamer this holiday we're going much more after this mass market consumer.
Things like -- MX vs ATV which is what we're watching right now yet -- this is the market leading off road racing game we are the leader in this category and this game is not out yet no -- releases.
Just in advance of the -- season was -- kicks off the first we -- in January.
So little sneak preview here for you guys -- which we talked a lot about going Mo Bobby things digital downloads these days what's your strategy for that.
For moving ahead and getting like a big piece of that highways we go to iphones and yes he goes in the -- -- clearly the content consumers going digital.
In a big part of our strategy is online games taking some of our great IPs like WW -- -- company of heroes in migrating them into China and Korea with great partners.
And were also on one of the leaders in the free to play market explained that well the business models very different it is is -- emerged in Asia.
Where the game is given away for free but it's a micro transaction model that's actually quite profitable and and as a margin expanding a proposition for all of us early so I you know -- lists his place you can buy new pair of shoes or semi new jewelry -- -- others.
Yet you gotta keep the play -- but it's all about what the consumer wants and the big thing is the people to spend money in that category even though it's free to play that spend a lot of money.
Spending a lot of money well there's little you obviously have to wait and see over the next -- a couple of weeks but we are hearing some fairly upbeat news out of the game makers here today but that -- in the back -- in the studio.
I Adam and I just I go back to pong.
And it was so simple that then.
-- stuff -- I got 12600.
All right good to hear Robert we'll be checking back in with rob.
Filter by section