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All right so I was ready to enter the iron -- To get my dwarf palate and a new magic acts when -- night -- sent by the demon lord -- off suddenly jumped out and kill me with a spell.
-- sentence makes good sense of nearly twelve million die hard gamers around the world who have stepped into the World of Warcraft.
Five years ago today the computer game World of Warcraft launched.
Has since gained unprecedented popularity on a global scale we are joined now by.
Mike -- -- president and co-founder of Blizzard Entertainment as well as Rob Pardo executive vice president of game design.
For blizzard as well gentlemen.
Hello fumble that -- thanks very much -- first off of the people out there that are watching that maybe have never stepped into this world this.
Massively multiplayer online role playing game.
Quickly tell -- what World of Warcraft is and how you make money from.
World warcraft is online -- multiplayer role playing game and what that means is that you need to live in a world.
As a warrior or an age has a different race likened to war or an elf or human you get to play with thousands of other players on line.
Doing quests and adventures and playing together.
And how do you proper -- it monthly fee.
Yeah we do they have monthly -- where people in North American Europe pay fifteen dollars a month.
To play the game along with buying the box when it comes out plus the expansion -- How big -- I'll look at the growth -- on this Robin unseat it was a you know you know million when -- first 240000 -- on the first day kept going kept going.
You guys are at all right around twelve million players around the world correct.
Correct were just under that right now I think we're closer like eleven and half million so Mike how big can you guys get that.
And how many people are actively you know every day they're checking in on their care.
Really high percentage of them actually play every day.
And you know I don't know how big it can get but but I do you know that.
Broadband penetration is still increasing around the world and there's a lot of regions that we haven't actually -- the game and so -- we still think there's a lot of room for growth.
You -- where you guys want to be obviously around the world and if -- and a connection but what about the the actual launch -- -- where do you want to target next.
In terms of numbers you know I don't know we we've sort of stopped predicting that.
Along time ago back when we originally launched -- will work craft.
You know we were thinking -- -- after millions sounded pretty did.
You know probably look at online advertised people so what's the next big frontier right for the racing games -- -- to billboards for real companies.
Little more challenging with the world of aircraft writing is there a way to bring advertising into your model given that it's set in this sort of you know Middle Ages fantasy world.
Yeah I don't think online advertising make a lot of sense from within the game itself.
I think you come our philosophy of -- is that if we're gonna do online advertising we should be doing it to make you know the game -- more immersive experience now we're doing something like a NASCAR game or something like that would totally makes sense.
But -- -- game where your.
You know running around much more kind of medieval sort of setting it it would take away from the game I think that make him less fun.
And I -- you guys you guys are stepping it up with.
The deal right or sweepstakes based -- some of the players.
That's true I was reading about values with some of these fifth anniversary sweepstakes.
How you did you know.
Step in they're gonna give no toll now.
-- We're not right that these are we talking about Heidi I thought I get third party company.
We're not doing any particular sweepstakes from blizzard that there might be some third party company here's something that's so much for that -- that article -- four days ago odds that'll that'll teach me to read.
Guys we look at the the market for online gaming it's crowded right you've got out of Sony had a request -- -- it's kind of there's a little bit there was one about pirates of burning seized last year gotten very crowd.
Right how do you differentiate yourself or -- like a bar people go there because people go there.
There are a lot of there are a lot of companies getting the massively multi faith.
A lot of Asian companies putting out games gaming is incredibly popular in countries like Korea China and Taiwan but.
You know we just really focus on making world warcraft the -- -- it can be and trying few.
You know make sure that the players that we have are entertained.
Mike Moore -- and Rob Pardo blizzard and -- -- you guys congratulations on your success.
Sharpen up the acts maybe you'll -- out -- some time.
Thank you thanks very much.
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