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-- for the BCS game on January 8 Florida vs Oklahoma well of course you probably can't be but.
Maybe you can feel like you're on the field this year you watch the game.
In 3-D it's like movie theaters across the country.
Steady climb as CEO of reality if and joins us now live from Los Angeles had to be unfortunate if -- walk -- -- the program.
How big of an event is this going to beat the 3-D -- the game.
But this is the first time that 3-D will be broadcast in pixel perfect form to the public.
This will be to eighty theaters and to a special event that Sony is hosting at the Consumer Electronics Show.
And you know what our partners fox sports.
Sony and sent a dime.
We hope that this is the groundbreaking event that introduces the public to what this new generation of live digital 3-D really looks like.
You and I don't know these things and you do prided -- -- the the last article is it new to you still got to Wear the glasses.
Well you know the -- says that we have today are.
And you just put him over here now have a -- Marines are bigger plates that we use to where we.
We are done with red green and I -- with glasses it is it that that era is over and really.
In a way what we have to do is with this event.
Introduce the public to what true immersive.
3-D will be you will feel like you're on.
The football field itself.
Not in the stadiums not on the fifty yard line but right on the field you'll see how large the players are you'll see how fast they move you'll see how hard they hit.
What in -- you might see some things that you might not want to say it can get pretty ugly writing and these are some very and big man sweat and.
-- -- that -- out you know that what what's exciting for me it's three things one is we did a broadcast the first live.
3-D broadcast of a football game on December 4.
We broadcast with the NFL as our partner that the San Diego Chargers vs the Oakland Raiders game to three private events.
Where we showed it both on a movie screen and on the next generation of 3-D TVs.
We had hardened sports fans pardon sports executives.
Sit there and basically say they'd never understood the strategy of the game until they saw this we had young people in the audience going crazy and that's the next generation.
And frankly we had a lot of people who were there who were not real sports fans who said if this is the way sports is gonna look in the future will be there for.
-- decline in reality digital CE OK good luck of the game pretty cool stuff the wing it wings and beer in 382 or just actually in the theater.
-- -- -- something go to.
Go to -- reality digital dot com or fox sports.
Dot com BCS three feet by the tickets theaters are -- thank you very much media there appreciate it.
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