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-- the Academy of Motion Picture Arts and Sciences are gonna announce that nominees for the 81 annual Oscars -- -- and prestige of that little gold statue cause.
Movies that is about fifteen million bucks per film.
And in some cases that numbers shot up to fifty million that's because the race to the Oscars involves reaching out all 5000.
810 voting academy members through a PR blitz that includes free screenings parties swagger this stuff that you get like.
Little radios and stuff and full page ads.
In trade magazines like variety take a look at this this issue with Clint eastwood's Gran Torino on the inside cover is up for your consideration and it could easily cost.
Box that's what variety of charges on his right -- but does the Oskar marketing campaign have the same bang for -- in a down market and what does sell -- film today.
Here to weigh in as Hollywood insider Peter go over he is chairman of Mandalay entertainment and joins us.
Now from -- you know we are ordered a long time side felt Robert George is -- always used to say Mandalay.
Industries did you get it from him or did he get it from you.
I think we both -- from Rudyard Kipling and Burma I'll get our.
Now we get that out of the -- I got to know how much is all this wagon advertising everything.
How much does that play in whether a picture actually gets -- nomination.
Well this is a marketing blitz because the reason is.
Winning means money to the studio into the picture and in -- lay people -- that because of gold and glory.
The glory of winning for an -- Scott for a studio executive for a studio.
For Korea -- a director or an act is very important and the money that can come.
From an enhanced box office domestically and internationally and the aftermarket a dvd and the library market of the film can be considerable.
All right well you speak from personal expert you have a you have a winner of one of my favorite films of all time Rain Man.
Which was a fabulous film that you were involved with -- you -- producer of correct.
Yeah I've I've -- the audience four times for best picture it's a very frightening lonely an exhilarating experience all of the same moment.
All right so we're look at now at pictures of -- matter how much.
How important is did all of that stuff that you have -- the PR stuff how much of that play in this film becoming a winner.
We'll -- then and now has now -- it meant an awful lot because the film came out.
Early December and it meant a lot to the -- off -- because success.
But winning best picture best actor best director best screen play all four.
Made -- the number one grossing picture of all time to win the -- at that time in 1989.
-- talking about.
A profound effect and the amount of money that was put it -- was directly proportional that I do.
You -- interest in securing the globe in securing the.
But what it.
Tell us some specifics what did you do -- -- digit.
Did you send a free radio and every one of the academy -- but what kind of stuff did you actually do.
You don't really do what that we gotta be careful because you don't wanna look like -- politicking for what you want to do is build up the -- big mile magic's momentum.
You wanna try to capture the kudos of the ten best lists you wanna try to capture the attention the national board -- review we wanna try to capture the attention of some of the other.
Guild awards you wanna try to create the Golden Globe win all of that builds the big -- because the deal -- is.
Are more of that and are so late we are you planning some -- vacation ready.
And it had a hole.
Of awards and and and -- I was so you get that kind of momentum and then you become.
One of the five in each of the categories that ultimately gets nominated.
Then you're in the race and then have to spend.
-- big box -- try to keep the president's alive that you do all kinds of things from screening -- the motion picture home to doing.
The number one screenings in England to get the academy members that are over there and you try everything you can to get -- win this perception.
And the feeling that you should be the one.
I don't know let's let's talk about the current crop -- from your perspective of somebody who actually did it righted dead and got a win through -- met.
Who's doing it right now which pictures which actors and actresses.
Well I think that you know.
What happens -- you've got little pictures now really competing in the whole Oscar thing is changed last year and this year if you're a bunch of small -- did you look at the aggregate box office.
Of all five films.
It barely makes what the -- he -- judge did for fox Marley and me in total -- talking about.
Not a lot of a lot of audience attention to win -- some box office.
So the -- here is that a win for some of these small and light slum dog -- India could really propel it.
So what you have to do -- don't have the big stars in that kind of picture you have to use the picture to sell it more expensive more different golf for attention the media.
At you have Kate Winslet -- he's paired with the Leonardo DiCaprio the Titanic couple.
You got more visual presence so it's all about getting a win -- that attention and I think.
She's got a really good job with a very topic is -- down picture you know -- pictures FROST/NIXON.
Frankly -- the great performance mean -- know wonderful.
And you wonder whether or not a film like he'll Gran Torino with a diesel which came on late in the season and -- snubbed by the globes.
But he won the national board picked dubbed evidence that the weather battle emerged -- Ellen you violated -- rates among.
-- -- -- You talked about Kate Winslet she's -- pictures.
That one -- -- the one that you measure but also the reader both of them by the way over my out pictures how does she split her attention.
Well that's a challenge because you know this is these people that -- all professionals and and the actors that boat in their category for best actress.
They'll probably choose one of the other and probably revolutionary road because Sam -- is the director Leonardo DiCaprio it's got a greater.
-- -- more likely than not a win but it's a strange yeah.
I mean how would you like before the other nominees in the best supporting actor category and -- Heath Ledger -- passed away can be against you.
Exactly all right let's talk if we -- about critics because they used to be able make or break a film but now there's so much competition.
With the Internet -- rotten tomatoes all kinds of people everybody's got -- pity they don't have the poll that they once had do -- Well they have the -- to get.
-- tension but they don't have the pull to get intention meaning to get the votes to get you presence and awareness but they don't -- necessarily put you -- what really happens is if the momentum of all the other awards.
Critics are important if you don't get enough critical mass then me constituency devoted -- -- constituency you said about 5800 people.
They kind of push it away you have to get some -- the -- by the critics but they don't quite mean as much in the last furlong -- this race as they did before.
All right Peter -- we got to go but I got asked what's the best movie you've seen this year.
Well you know the best movie I saw this year was actually Dark Knight and an Iron Man but they can out so early media and the audience -- love that but -- what happens is -- voting membership tends to like the little picture of the slum dogs.
And I think slum dog.
And in new pictures shot India.
You know not a Hollywood is -- is going to be voted by the Hollywood institution the winner got chip Peter -- are always a pleasure by Fred thank you.
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