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The guys all right moving on prompt the story and bring it in -- Tron Legacy you see the trailers -- is debuting tonight at midnight.
The Walt Disney company unveiling what may be the next -- by blockbuster but.
It's one of the longest delayed -- in Hollywood history senior media correspondent -- noted early peek at it.
Are they having that.
You know what we -- -- nobody -- this weekend and I think my betting would be yes they're Tron Legacy premiered midnight tonight.
-- craggy Jeff Bridges resurrecting a role he first played at the -- based pop almost thirty years ago I watched -- huge IMAX three last week it overwhelms the senses with stunning computer stunt.
And it winks at 557 from 2001 -- star Roy fit to the matrix.
But for the Walt Disney company Tron Legacy poses a big challenge came on the crappy if markets in the world create a new blockbuster franchise.
Three decades after the first Tron came out but especially when the original without -- it cost seventy million dollars to make growth a tepid 34 million.
But Tron was a cult hit a bit of a film -- what do part don't -- extensive computer special back.
Which prompted Hollywood to disqualify it from -- Oscar.
Tron was too far ahead of the world when it debuted 1982.
It all the -- -- getting consumed inside a digital grid.
Long before there was a world wide -- Albert dot -- and Smartphones and Xbox that FaceBook and Google now.
The world has caught up to trunk and did the -- to reap riches from the Carol.
Why does he wait so long to revive the franchise that was so I mean I guess you could argue successful.
Yeah well it I think that they had to wait for the technique technology kept keep up you know to catch up Disney toy with a script idea of the ninety's dropped a few years ago the director of that first film.
Lined up a rookie for the -- and Joseph Kaczynski who won raves for video game commercials he did for halo.
And gears of war two years ago they -- A test run they wowed the crowd at comic -- the annual geek back.
Then did he green like the film.
And there on the wet.
All right it was sort of how to get a market that's amid -- -- a lot of advertisements for the premiere with her New York.
-- be -- to play great -- it actually started.
Eighteen months ago to keep up what we -- -- bridge from the accident did it again targeting parents -- thought -- kid and the kid -- now get the concept better than mom and dad ever did they set up an eight RG and alternate reality game the web sites and -- apps and worldwide scavenger hunt.
Read these FaceBook packed even at that underground of -- Five million people visited that visited that if you playground and -- -- -- -- hours still on line and a fast growing age group -- Of those -- twelve to 24.
Mean the neutron already is getting buzz among movie fans who weren't even born when Tron hit -- three decades ago -- -- bode well for Tron Legacy when it opens at midnight tonight.
I you know Harry is a shot at Disney stock accident got a lot of different things that got theme park got the ABC television -- -- They've got obviously the movie division -- but you know media stocks overall it's been -- -- advertising driven in the case of -- videos of consumer driven.
Do you like the sector would you ever gamble I'm still nervous about the consumer I mean we've wearing -- -- nation so we've been spending at the malls.
And make it a happy Christmas we here for a -- K go up so we're okay.
But -- I don't think it's over and I wouldn't wanna -- long term of consumer LA UN bet on the media company that we know media very well actually we knew.
NN -- he's been on the media I -- to -- -- I don't know what those things that the -- did you like -- I like the movie I gotta tell you win.
Jeff Bridges his son who hasn't seen his dad when it -- -- sees dad for the first time.
I kind of -- it up when you care about character in a film great 3-D you may have -- hit on your hands.
It didn't -- marketed to men that.
They actually different from that 40% of people would do that that blog think 40% were women in their.
Am I stand corrected.
Oh yeah there all right.
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