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On gas but -- performance.
-- better show up the strength of a hybrid the power.
Than a NASCAR track this -- this -- -- the pace car at the Coca-Cola 600 will be a Toyota hybrid.
First for NASCAR joining us is Toyota Motor sales USA corporate manager -- -- As loud -- -- -- to be here you know the irony is that we if you drive a hybrid at high speeds.
You don't benefit from the battery technology you don't get the the really good gas mileage aren't people on notice that if you're whipping around the track.
Well thank you for having me at the end of the day it really is just a demonstration effect that you can get good fuel mileage.
And use the vehicle also can operate rated speed so.
We're really happy about being part of NASCAR history and having the first official.
Hybrid pace kind of pace an entire race.
You know we have about a million hybrids on the road right now.
So it really gives us an opportunity to reach out to those 75 million NASCAR fans and -- what hybrid technology can do.
Brian are you turning fans you know I mean listen this a crowd likes it there engines big in their cars loud you know and and -- -- with a hybrid -- night.
We are you turn immediately your side.
-- you don't we do a lot at that track and then obviously the advertising that we do.
Just to get a lot of these fans exposed to to and in many cases.
The -- of that NASCAR fan.
It previously had never been exposed to the Toyota -- -- to -- chance -- -- the tracks here vehicles experience of Brandon and also the drivers and the teams that now we've.
Built around -- Toyota brand they're really helping to so actually at the end of the day.
We look at at the success that we've had over the last few years in NASCAR has really helping us become a part of mainstream America.
Do you do you Toyota remaining have more opportunity now.
In marketing through car racing because the US automakers have hit the skids financial -- I think a -- -- that's not the case at all you know at -- we really are.
Are hopeful that everything will turn out well for all the auto manufacturers and that the market will turn around a -- come back.
We think that.
The the competition -- on the track and in the marketplace and in the showroom is good for everybody and at the end of the day the consumer wins.
Ed listen NASCAR is the platform of choice right now and there was a lot of screaming and wind tornado was you know allowed -- Askar I think that's people view Toyota announces that another another good competitor.
Do you think that some of your rivals may also try to do this I -- -- -- going to be the forerunner.
Get get it.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Yeah they'll what they'll work on that one for the future right.
The I think I think that that there -- potential for some of the other manufacturers to contribute to the sport.
Is out there but.
Again I think in this economic environment.
It probably will take some time but when the industry comes back I mean you never know.
Well I think Ed how close are hybrids to price parity with the gasoline powered version.
How soon are we gonna get to place where they -- the same when you factor out.
Any kind of credits that a government might offer.
I think that is the technology improves and -- what will happen over time as the price parity will come in line.
Of the new battery technology that's currently coming out it's in our new Prius which were rolling out at the end of this month which -- fifty miles of the gallon combined.
I think -- all those changes will help and the prices will definitely come down.
Our plan at -- actually is that virtually.
Every vehicle have a hybrid version offered -- it.
-- that sometime by 2020.
A very quickly -- -- USA guy Ed that you think Jarno Trulli and the Toyota team -- -- can be Jenson Button and the powerhouse brawn GP.
Well you know I do have a little bit of involvement with -- one but I will tell you were all rooting for the F one guys and as far as the Argo and and those and those guys over there they do a phenomenal job they're great guys and we hope that they're gonna win.
Jarno Trulli has never been spoken on business TV United States before and told this moment thank you.
-- -- that's what Toyota thank you so much to sell it to -- -- -- comes fast but Kevin Coke 600.
The Lowe's Motor Speedway is good the thank you that --
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