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-- land of opportunity as people work to navigate through these tough economic times there's a new book out today.
At pocono offers some advice on how to find success how -- -- It's -- what makes you tick -- successful people do it and what you can learn from then.
Examines how nearly fifteen meters from business sports entertainment and fashion have made it eight and -- you -- -- -- if he's successful like them.
Like for -- -- is the co author of what makes he'd taken a partner at the market research and consulting firm.
Hadn't shown and brittle and -- team I think and I hear you well I have to be very big fan of when your partners I'm very excited about this book he didn't work an honest.
For as long as three years -- -- interruptions in the middle fact.
-- -- -- -- -- -- -- -- -- We really inspired by the business -- it's and the political figures that we worked with over the years and we wanted to share their stories without readers do you.
Have talked to use some of the most famous names -- says.
In the world mean first of all how did you get access to these people did he know who you -- talked to and.
And where you wanted to category is somewhat but that process wolf is how we wanted to have a diverse book we wanted to have men women we wanted to have.
African American suspect because we wanted to see if success was -- across a number of different groups as well the number of different industries.
And it was as simple as calling them each and time that we wanted to write the book and they volunteered to participate.
You break it down -- -- specific character traits specific categories.
Break down those fault that his five category yes and then let's talk about some of the people in those category.
Okay well we we did the interviews first and -- categories actually came out as teams so the first thing we had was natural born leaders those are the people who are blind to inspire others and like to lead to -- groups that we had.
Visionaries dozens of people who solve the world.
Differently and wanted to change it.
We had do gooders who found there of success and helping others and we independent secrets people who did to be in control they -- the people that could just get it done.
And the final categories with independents who follow their dreams from early on in their -- knew exactly what they're going to be.
And look who had some of these here we have -- from the very beginning everybody says wait I think -- Dick Parsons same category.
-- full under natural born leaders right tell me.
-- it it it's interesting.
Both of them -- sort of born to lead and they and they knew what they when do they -- inspire other people around them so they go together there's many different ways.
To be a leader but there's commonality of success so different styles but ultimately end up with success.
It's interesting I'm looking at that picture build golf and I called my mom worked for bill Donaldson and work for if the likes to see Indy -- of those guys so.
What hit it to what degree is being around most people mean as a kid I grew up from nowhere with nothing.
But seeing those people just open your eyes to these different world and beat Mary.
-- -- Alexis what was fascinating to us was that early on in their life.
They were also into respective they knew what they were good that what they -- -- -- and they pursue that they bill Donaldson tells wonderful stories are playing hockey out.
Joining -- Marines and then going out -- like he was always leading in the spy and other people it just took different forms throughout his life.
Let's talk a little bit about the -- the United States is because you we were talking behind conduct behind closed doors here.
-- -- what he's done that far and what type of leader he is.
What is he fall what category you can there be one category -- Barack Obama.
-- is the quintessential natural born leader.
He was born to lead from an early age.
Natural -- leaders have early first achievement there the first to do stop and to being the first African American president red states.
Fits so well into that and he out from the time he was an organizer he's always led people around them and really showed them the way.
I was looking -- -- visionaries who got Mark Burnett Steve Forbes Michael Milliken.
I mean that the list continues what is it about being -- visionary because -- visionary takes a lot of risk.
And in a moment like that some of the greatest companies in the world were created during a recession or people at home right now I think and how -- take my -- and make that a reality.
You really you really on that those that those types of leave it to the -- who see things differently.
Jerry labor and from Nickelodeon oxygen tell me if it ain't broke fix it anyway.
That's how they see it and then there and their success comes from their ability to change.
So if there's one lesson learned in all this for people at home and in a period like this where they can sort of learned from some of these guys.
What can -- wouldn't takeaways that passion of people passionate they are passionate but that the most important ethnic and that is being each respective.
Take five minutes out from your day and say what -- -- good that.
What what lifetime to -- it and then pursue that.
I think oftentimes particularly with new graduates they're coming out today in the -- course they don't teacher colleges introspection.
You know find it's not just all about achieving this in achieving that -- find fulfilling because in a good economy.
And a bad economy success is on the present yet my as my dad always says you want to wake up in the morning wanna go to work this year.
-- in the -- and he can you feel like you're -- for -- something.
Mike -- and what makes you tick give my best to -- -- and down and I can only to see what's next that the -- that they.
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