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Videogame industry is working overtime to promote the new hardware -- that the electronic entertainment expo which kicks off in Los Angeles today after the industry.
Which has long been thought to be recession proof actually has seen some sales -- And that video game sales fell 17%.
In April while software plummeted 23%.
And systems dropped specifically.
8% now Microsoft is one company.
Unleashing a whole range of products at.
And business development for Microsoft -- VP of the company's Xbox division Shane good to see you.
Nice to see you Alexis thanks for having our -- -- has changed in the year we're just looking at those numbers have declined and 17%.
Actually 2008 was a terrific year.
What's the issue this year is that the recession is just making consumer -- a little nervous about spending so much money on these video games and consoles.
Well certainly I think the economy is affecting our industry like many other industries.
We actually feel very good about the position that Xbox 36 season where the army video game console whose.
Hardware sales -- up through the first four months of 2000 mine over the same period in 2008 so I do think you can find pockets of success.
Within the industry.
Let's talk a little bit at ballot and announcements you're gonna make a couple of really large announcement some of which -- -- filtered out.
First and foremost what about needle what exactly is it what is it allow us to do on an Xbox.
Well project project -- is gonna revolutionize home entertainment.
It really is about breaking down all the remaining barriers that prevent people from enjoying the best of console entertainment.
It's something where.
You wore the controller the only experience that you need his life experience and it enables everybody just jump in and immediately start to help fund with that.
-- -- A lot of people of course are comparing it to the Wii and you don't want it -- those comparisons even -- say hey wait a second I wanted to replicate that in the week.
I -- come out with a completely new device.
This will work for existing Xbox holders how does it work I mean -- Plain sense what what is it like.
While the irony is that we do we -- -- -- amazingly simplistic experiences for consumers as well as our involvement partners.
Yet by taking.
A pretty complex hardware and even more complex software and putting all of that together to enable these amazing experiences that we were able to.
Demonstrate yesterday that our press briefing.
Stephen Spielberg was on stage and help us unveil it he's been fascinated by what the technology behind project and fallen in as a creative visionary.
Sees what's going to be possible project -- OK so so but -- -- -- answer that -- as as the in the way that I was hoping which is.
OK I'm home I've got my Xbox it's -- it's in the cornerstone of the collect household okay.
Every bit of the primary remember that yeah I mean all other all sitting here with the -- you know the hand held devices how this change what they're doing when they're playing -- game.
But at the heart of project and called we have is a very sophisticated sensor that includes a and RGB camera 3-D depth sensor so you can move around and stay as -- you naturally would.
A multi array microphone so you know what that -- enables his full body gesture tracking so you can use your head your hands or feet.
We can its sense whether or not you're sitting down or standing up.
It's -- facial recognition as wells voice recognition -- multiple people involved in the in the entertainment experience.
And will be able to be able that discern between people even if they move.
Between each other and include the camera.
We can detect when one person answers -- question let's say to a trivia game vs another person.
You can walk up to your Xbox-360 will immediately recognize you two -- facial recognition software.
And be able log you and Xbox Live so it really is about breaking down those barriers that for -- I think a lot of people intimidate people.
From enjoying everything that our industry has to offer him we're excited -- Xbox resources gonna -- the leadership.
Very cool just by the -- -- just quickly Beatles this is a big one Beatles rock band I -- sites.
Oh my guys who is fantastic we are honored to have Paul McCartney and Ringo Starr on stage for us we wolf premiered.
Rock band The Beatles edition and it was fantastic the energy in the press briefing.
-- man well -- I'm sure everybody else is so excited Shane -- best to lock.
Stay in touch and I I look forward to all these new developments I know it's not coming out this year project -- all of probably next year -- -- -- give away too many details but thank you very much for joining us this morning appreciate that.
Thanks for having me Alexis.
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