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The two surviving Beatles and -- -- spilled -- -- Lebanese -- all around this conference is about the games.
With more on what to expect from the video game industry this year we bring in Louise and now live from Adrian LA with a very special -- -- Hi -- and yes I'm joined by Microsoft Xbox -- key in of course this is the battle.
All of that the three big ganging publishes and DES today Microsoft had -- big announcement.
One of which I -- was.
Beatles rock bands it's bringing up all time music read that new gaming is Issa a strategic play to attract Pat's old Damon is.
Well you know music games have been super successful on Xbox-360 who have been one of the most popular news -- It's fantastic to bring the -- also rock -- for the very first time and it was great to be a -- premier it on our stage.
You announced ten new games overall but -- they have big announcements -- where your matching with social networking FaceBook and squeeze.
And then of course project in his home which she is this him since some -- in.
-- -- it's quite amazing and I guess the days of the console if they sell all the way that that these consoles are going.
So -- say the death of -- let's say the birth of the next generation Powell we're gonna -- -- controller free gaming and entertainment.
We have so much to offer in terms of entertainment not a C gaming but as you mentioned in video and music and social networking coming to the television now.
But the controllers remains a barrier for a lot of people.
We're project that's all we're removing that barrier breaking down that barrier where you've become the controller and all the experiences in his life experience.
I got out of -- today was it that gaming is really becoming something the entire family can -- -- from.
A teenager right through your grandparents it is that the and it to be a one stop entertainment.
-- for the family.
Yeah yeah as Stephen Spielberg settlements they just -- -- I'm still.
60% of households around the world don't have a video game console and a big reason for that is because we haven't figured out how to get past that barrier.
Jumping in without feeling awkward -- intimidated.
But -- -- -- really is gonna break down those stairs in Wichita open immediately how fun.
You've you've already announced the manager with Netflix which obviously he's very successful.
But idiotic ending isn't recession hurt sales down 17% lost.
Mom solved by the industry's still in 98 billion dollar industry I think -- expecting.
What was the race and perhaps just because of the economy the drop in sales.
I think there's no question that the economy is having an effect on our industry just like it is everywhere else but also have tough comparable compared to last year those that month -- Grand Theft Auto release -- -- invariably.
Very big month in the industry.
But if you look could be you don't look closely at the numbers Xbox -- sixers actually enjoying a lot of success through the first four months of 2009.
Our hardware sales were actually up close at 30% year over year through the first four months so there are pockets of success.
I would say in this and they are very exciting -- serrated scouted back the last couple -- -- but they are expecting.
McCain has developed as publishes inside the list goes on I have over the next three day event I have a question I'm doing -- on -- -- Shaq -- over here about my hand and that there are going.
Now at -- some question.
Why why would day make such a big splash with rock band -- -- the two surviving Beatles when that.
Game will be available on the two competing game systems the week and the PS3.
Well -- that's a great question we truly believe that Xbox-360 and Xbox Live is the best home for music games like rock -- been super successful for us.
People have downloaded so many new songs for rock ban on Xbox-360 as well and yesterday we we announced that.
All you need is love.
There's going to be exclusively available for download -- on Xbox Live.
So it's very important for our customers to know that -- -- through -- is gonna continue to -- best hope for rock -- You -- Tony Hawk ride with the new peripheral aboard.
What -- -- additional applications are you gonna use for that award saying I talked to me about it because you've seen that with the balance board -- Nintendo.
Well you know that's not our board that's Activision sport and I think that they've done a really great job of making -- super accessory for Tony -- right game.
You -- Dow's down about what -- they have in mind but it's a very very nice piece of hardware and they they deserve a lot of congratulations -- Thank you.
Thank you saying thank you sank down and then Louis -- -- -- terrific for our guys have fun out there are always on -- -- I'm -- very I think very.
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