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Tiger Woods announcing today he will miss his own tournament in California this week because of injuries from his Friday car crash but that may be the least of his problems.
That's our next guest says his response to the events over the weekend including rumors of an extramarital affair.
Could put his multi million dollar public advocate -- mark Stephens author of your marketing -- is joining us right now.
Mark I've heard.
Parades of people who endorse -- saying we stand by tiger no problem we're not we're not gonna take any of the endorsements -- way -- -- this -- a bigger problem and people went to Spain it's a huge found because you know tiger said on a statement on his website this weekend I'm just human.
But until this point he didn't positions of -- -- He was iconic brand and he liked it that way and we like them to be that way.
And when you position yourself as perfect as he did the fall -- very far.
So -- -- they think about too is is -- woods is a public company.
Person he took himself public you can't then go private the day -- having the recall.
Which is what he's decided.
Apart are not coming out of order about his iconic brand here is on on page -- two with a Wall Street Journal today they had -- article about him on page a year ago page a sixteen -- They had this big ad from -- century this is just one of the ads that he fronts for now it's not.
He they're not talking about him being a squeaky clean -- they're talking about him being an athlete in his pride.
Does this hurt bad image because he's still fine -- We have but we always said it always was tired was a great athlete wonderful guy and he may still be -- wonderful -- but we did not expect this -- This definitely hurts him advertises are -- think twice about it and the worst thing you want in life is to have the enquirer and the star apt pupil for months and they're not gonna let up one bit.
How about how about that.
You know -- -- TMC -- and then you've got let's put it really -- here the police he hasn't -- -- the size of the villages he's handling it really badly what would you have thought I would all the.
High priced count around.
And he has such a reservoir of love and goodwill around.
Are you happy go out and -- I had him so I made a mistake.
-- his things that could do with legal counsel goes to some -- we don't know about yet with what happened with the it was the united damaged him physically.
We can surmise what happened but it's unfair to say exactly what happened.
But he's got to come out and -- the reservoir of goodwill -- he has which is tremendous.
What he's lost -- it every -- a little bit more of it.
Because we sort of business department -- I guess is marketing sucks edit yeah.
Somewhat by the book by mark -- and marketing sucks.
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