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Another holiday item you're probably looking for you might be looking for the video game a video game -- in today's sports can bring gamers to their TVs but can they bring them.
And at the stores very important it open to pop up stores this holiday season.
But this the only sell the E.
SPORTS active game series so it's one game.
Why don't put -- store for one day.
Well what that answer and welcome E.
SPORTS CEO Peter Moore for exclusive interview on Fox Business all right Peter you're taken it to hear why do this.
You know -- -- we actually don't even sell the game in the stores it's an experiential element of of what we're trying to do with the E.
SPORTS active we bring -- thousands of consumers over the last thirty days.
To actually try the product itself and it's one of those games.
In fact that you actually have to stand up and do something Robinson on the -- shall we felt that the -- concept of a pop up store particularly in places like San Francisco Boston.
I'm the ability to have blue chip retail in union square and -- retreat respectively was a great opportunity for us.
We discussed the retail sales numbers out this morning online sales were up overall sales up one point 3% -- a November look for you can you tell us.
The battle was strong again I mean obviously the industry's going through a little bit of transformation -- you point out online and and the physical package -- elements seem to be starting to -- change places with each -- in sales but we're looking at a as an industry that may be -- -- about nineteen billion dollars this fiscal year.
And it'll be probably the second strongest.
-- that we've had in the history of our industry so -- it's not.
Pumping against 2008 -- still looking to very strong year for the industry and it EA was still the number won't publish -- here in North America.
Well -- -- say John I am an economist but actually and that's you make my favorite my son's favorite game which is fifa ten this year and I think if you -- Modesto what are you would see with that particular products as you go put -- -- we just -- the release were -- half -- with the soccer season yet that.
-- what what might that happen store for its next year.
Well fifa obviously that she is will -- here and the ability for us to continue to build on what is they are clearly a global phenomenon which is -- for a half million units sold now.
Fastest yelling -- E.
SPORTS -- -- time when it -- in October.
With World Cup in 2010 in South Africa continue to give -- impetus that will help us drive ourselves as -- very very strong year ahead in 2010.
All right well Peter that's why have done you're sick and I don't have that kids but everybody asked the question but I ask you about the numbers and electronic arts and he.
He did have some layoffs this year and overall.
Console game sales by most analysts projected to be down about 12% for the year or so.
I can give you some more colors to what you're saying in the sales picture -- E.
Well from my point of view it's a -- a sports are strong titles in -- first jump points out certainly of course Madden football here in the United States NHL.
We've got very strong AAA titles that continue to drive our business and we are seeing growth year on year in what is as you point out -- relatively difficult environment I will say this I think that the ability for the industry recover next year.
With some of the top quality releases that we had EA and -- competitors in the F publishing business have.
I think all of the indicators point to a strong package goods business next year and an even stronger.
Online business whether it's direct to consumer -- digital contents.
Being sent to conceive this PCs and consoles we see that the -- just about being the real growth in our industry.
-- you had you did have that the CEO of electronic arts summit with Clinton and my colleague last week heavily but wasn't.
And it got about tiger I'm gonna ask you about that but at my -- but the question overall -- -- I do you think there might be a shift in video games away from celebrities away from.
Football teams that means that -- starts to think that might happen overall for the industry.
Now I don't I think our ability certainly at E.
SPORTS to bring to life.
What the game is about on the field on the court on the pitch in the arena.
That's what game is -- -- for twenty years and that's for the gonna continue want they want the real players they want the real teams they want the real stadiums.
Our slogan is is it in the game and we really with the way that we bring on games to life.
Really replicate what goes on in real sports yes they still will want the real players in the real -- Peter I'm curious what's your priority is it strengthening brands that are out there like Madden football.
Or is it bringing new.
Titles to the to the cut consumers.
I think it's a combination -- we certainly have two of the best -- in video games with -- Madden.
But -- of course next year we're bringing a mixed martial arts game to life you've -- what we've done recently with the E.
Active in the ability for us against the interactive business.
Is a business that didn't exist in 2007.
That will probably top out at about 900 million dollars in sales in 2009.
So I guess that's your question continuing to strengthen not cool but also looking good new opportunities for high margin games.
Bring in our own intellectual property and you IP into the business and how to get a little bit of a balance against all licensed properties in that respect it's Yemen -- -- a huge opportunity for you guys is getting popular every day.
We'll Peter Moore the CEO E.
SPORTS an active of course -- the -- they he very much for coming up but my pleasure that nearly very -- And I do what I think my producer Josh for putting a video of this killer from the cardinals because I think that you'll be different for the car.
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