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OK so from the rise of the first health club in the 1980s to the popularity of shows like the Biggest Loser.
There is no doubt they getting and staying fit is an industry to itself.
An estimated five million dollar industry as matter of fact according to latest numbers from the Sporting Goods Manufacturers Association.
We're going to spend the next hour -- taking a look at the business of fitness from work -- at home -- -- vitamins and juices to get you going.
Getting kids off the couch and moving around getting myself Monica and doing -- style it.
France is -- and Roth -- -- -- food and fashion editor at help magazine good to see if Francis to.
All right Tom you would talk about kids -- -- think it's a little something kids and move up.
That is such a big push now it is to get kids.
On active wanted to talk to the NFL you're a little bit about that but we see a trend where maybe many kids -- suddenly become more aware of what they eat -- and maybe improving these habits.
Oh absolutely I mean I think it's trickle down effect parents are more aware of so they're really trying to get their kids moving in trying to get them to eat better.
And there's a real return to cooking at home and entertaining at home and part of that is cooking for your kids because I think -- -- finally woken up and said you know what I think we're getting -- -- a lot of junk yeah a lot of processed foods very high in sodium Heinz center.
So you know that links in with the trend we've seen a lot a huge growth in -- sales people are gardening at home and part of this is the Obama -- -- there garden but also people wanna save money.
And although I was working on my god this morning if not a fact before -- -- and can.
Well I have a question that relates to you -- I don't.
-- noble blood with your kids yes give a hard time getting them to eat well because I don't have kids that nieces and nephews in my Brothers and sisters really have a hard time to keep.
Know that they they complain they don't want they want -- all right here's cookies whenever just you know go away.
And I have to say that -- for the most part eat fairly well -- you on moderation got a lot of have been putting Saturday's -- Sunday and I got to hand my kid about it burritos on occasion but -- you know we compromise you have five -- you have five to -- does that cancel itself out.
Probably but what Clinton -- at least is not -- -- -- entering an acre site.
You keep offering this with the help of his again and again we search shows that you might have to -- -- to kids fifteen times before they try it seems never and I and you -- -- like -- I -- that so that is that now you're not.
Now let's talk about overall adults work.
-- had a tough financial time.
Really first synagogue generally -- gym membership and the first thing -- go -- the organic milk because it's like six bucks a gallon verses that regular milk is -- something so.
What are the trends that we're seeing a health care industry's right.
So as far as fitness goes you're right people are cutting back on gym memberships and they're doing free things instead for their joining running up because -- -- -- -- -- -- may -- a hundred bucks -- and you can use them for.
Six months before they Wear out and running clubs are.
Free or very minimal fees and then also people are doing -- -- -- -- you can do yoga classes belly dancing really you know across the board.
And you just going pay your fifteen or twenty dollars and then you don't have that on -- monthly commitment.
-- when we talk about nutrition.
It's it's clear and we talk about here all the time.
In poor neighborhoods it's the access to nutritious foods is not there as right as it is in well off neighborhoods.
How do we fix that how to correct I have a nation that wouldn't get organic foods at the very least fruits and vegetables and fresh foods -- some of these poor neighborhoods is -- pipe dream.
Well no it's not actually there's a huge Renaissance in farmers markets and a lot of farmers markets are specifically going to -- underserved neighborhoods.
And offering people a place where they can -- really inexpensive.
Fruits and vegetables so we're seeing a big surge and that and in overall in the country people are really interest -- -- right now.
Buying locally supporting their local farmers -- -- hot products these days I know it yet you know in your notes you -- the Nike iPod sneakers I actually have them.
For the let's make infinitely hunting guns and I know united McNair announced incidental -- they end.
Yeah that when you -- that way anyway but what -- -- hot you know there's those new Skechers sneakers out where you roll I've tried and I feel like -- -- followed her.
-- -- -- new hot thing that people need to have these days well I think you know it started with flip flops an MBT trainers and now everybody has their own version of the issues and basically what it does it takes -- -- you know a lot to the grocery store and turns it into work out for you because it throws you off balance.
And then you have to engage -- -- so any saying that's like that where you're you know you might spend.
5060 dogs on the issues but you get a work out all day long people are very interested -- -- it's an easier time very efficient and who -- -- I'm for anything -- of these analysts.
Responds -- -- ones that supposedly -- -- jump higher remember those without out with -- I was expecting into the oil right 360 cup dunk after.
I think now I get refused -- I couldn't lift myself up -- around.
But white men can't tell Bill Clinton got up thirty seconds we eat is something that -- -- fitness is -- that kids are using but also my parents are using me as an exercise alternative on an.
People they love Jillian Michaels and they're buying that need to clean Michaels fitness ultimatum and that's coming off the shelves really fast so.
Again kids are using it for rock hero and then parents are using it for their own it it's a great point Francis great to see you can't buy -- fresh blood.
Roth getting us up to date Don health and nutrition.
From a health magazine and -- okay according to the Centers for Disease Control.
Has more than doubled among kids age six to eleven in the past twenty years and our next guest.
Is at the forefront of the fight against childhood obesity here to talk about the NFL's play sixty campaign.
Mark Waller FL's chief marketing officer gonna save mart good morning hey did you guys who have a common great job -- play sixty because it's on the field everywhere you got a great BO television commercial campaign everybody remembers those adds there could very well done.
How has this work now it's two years in what's the risk.
-- These responses fantastic amending the great thing about our sport as you know is is we have such a huge -- -- -- watches -- we have a 190.
Million times so so for us -- the ability to get that message -- we've seen huge spikes in a way and that's for the initiative itself.
We've seen particularly amongst younger kids.
Huge sign up to off particular program which is yet to dedicate sixty minutes today not a physical size of any description says.
For us the important thing is get kids up off the caption and get active.
Says it was seeing a lot of great results on -- and web -- was seeing a lot of great results in off off fund tracking Dyson and things like that.
But ultimately the results get measured.
When we -- in Iran the trend that childhood obesity which is which is a staggeringly frightening.
Trend in this country and another.
-- the real measurement will be when we start to see a reduction.
And a reversal of that that trend.
And it's not just the kids very clearly it's front it's the parents on down we were just talking about healthy choices kids have to eat good foods plus they have to get off the -- But you know I have -- my son is eight minutes.
So into sports and these guys have so much influence over him like they could pretty much tell him to do just about an -- and -- doing.
How does the whole steroids world worked into this and we're gonna talk more about steroids later in the show but.
These guys are big because -- steroids at what kind of role -- Saturday.
Blood is blood died refute you entirely the the common -- than big because there was no no I'm I'm saying if that's the case you know there's a lot of athletes out there that -- you have that in these.
Kids look up to these guys -- -- -- -- -- stuck to clamp down on them more but I think we've yet we're very focused on making sure that that all of our athletes really.
Advocates healthy living exercise diet.
And and -- truly healthy and balanced life and I think that's that's the key and as you rightly point that with great role models as our athletes off.
Once you show a kid.
How is life can can kind of -- them them a lot of life Knuble.
They they do -- fallen and that's the beauty of of our athletes -- -- Mark you have -- measuring sticks along the way for this thing because -- two years in now.
When you're six and eight in twelve years in and these kids that are eight years old now art in college in coming out of college that you can have a way of measuring and saying all our efforts and you know talking your partners this is what we've done in them in the first decade of this program.
Yeah we we definitely have metrics for Ohio many kids have signed how many kids of participating actively in the sixty minute of the day program for us.
We also would have we've without a lot of other companies so E.
SPORTS that -- today very active.
Program is a great partner allows Nike as a partner Bosnia -- canceled the idea in mind today in the institute.
So we have a whole -- upon those who -- also tracking.
Using basement and in that programs and so ultimately will be able to to see a festival the rising engagement.
And then secondly we would expect and and want to see.
The reversal of the of the actual obesity trends as the site back at the end of the day is going to be that cold measurement is -- is getting healthier and and -- -- quickly you have 25 teams that helped build these youth fitness owns what are they can you also there are and then they actually vary by market so what what we try to do is we try to meet the needs of each local community.
That's and in some communities we will help fund restoring a gymnasium which we did recently in downtown New York in New Orleans.
We helped build -- have a new playground for kids in an area where.
That playground to be intensely.
Our goal is is is to make sure that they have the facilities in the infrastructure in the access to play I think it's so cool and you really do hold so much influence over these kids how can people find out more.
The best way to find out about it is NFL -- dot com.
I'm on that as a -- sixty link which will take you into all of the details about the program.
-- your marketing -- as the chief marketing -- -- us be honest here all right.
Chad Ochocinco comes off the field -- Guerrero and you know whatever it this is pretty good for the NFL right it is -- a long way because today you see a slap on the -- you little -- happen.
Yes excite people people wanna see it people people on the C all about great athletes doing great things and that is is certainly one of us -- -- -- yesterday and -- that.
-- -- -- -- -- -- -- -- -- -- Luck thank you so much and it does -- marketing officer and coming up how tight is this economy impacting your neighborhood gym.
-- -- -- and we get back.
Welcome back we're talking about the business of fitness this -- the past.
And here -- new and lucrative markets have opened up for gym equipment sales but one hotels and corporate -- opening up.
But how has the economy hit this part of the business joining us now from LA Brian -- The advantage.
Fitness products okay trying to answer that question forest economy not so good here really over the last two years how that -- I think you guys.
Well so is certainly a fitness business is not -- by any stretch.
Ultimately the consumer channel and as we define that and home engines is that.
Has suffered quite a bit the commercial health club markets that it really now -- the I can dot economic condition is is continued as throws in the leveling off unfortunately to some degree and in.
Both retention is both new membership sales.
The non traditional.
Environments -- fitness we would define -- this.
It's hospitality based environments -- shares university based in and corporate programs.
Have have actually I've been pretty resilient so we've seen now.
Note consisting commitment to.
Through these these kind of micro areas where making fitness convenient fun and accessible -- is pretty relevant.
But this is a very costly venture to build -- and -- Daddy -- I mean I know you just did at least you've done it at the Delano in Miami you're doing at the laundry on some beautiful places this is a very this equipment can get very expensive.
How how are these hotels -- with Wallace.
Well you know there's there's certainly an investment but you know it's it there's a phenomenon of keeping up with the joneses that.
If there are a decrease -- of travelers today certainly they've got remain competitive so.
-- we we've yet to see major hotel.
Or spot for that matter actually discontinued.
The the upkeep of their facilities and they they've delayed some purchases and they certainly.
Tried to you know be prudent in this spending but alternately.
Fitness and and and awareness today.
And as a component of somebody's travel.
Is essential so -- they've got to continue to meet that demand.
Brian we talk so much about gadgets and high tech on this show and -- point that continues to be.
-- in the retail space how important is that for you guys in terms of fitness equipment are people really expecting something new and something.
On -- completely off the wall every four months six months when it when religion.
You know the the expectations are quite that -- of -- technology obviously impacts the fitness industry.
Is well I'd be ultimately the biggest.
What we see the most important -- admiration of technology is really an entertainment and when people go to.
The fitness facility whether be at the local health club or the hotel for that matter they expect some type of personal viewing screen perhaps on their.
Cardiovascular equipment or or the ability to bring their own content via an iPod or some other.
Device where they can plug right in and see or hear their you know their own music for what had -- -- we see a lot of that.
In terms of the emergence of an interactive component absolutely I mean -- you know with -- Wii Fit obviously the consumer level.
There's been not quite a bit of awareness and an understanding of just how.
-- that experience can be.
There are some great examples in the commercial arena where we've now got for instance you know.
Somebody who can you know be on a bike and actually feels over in the Swiss Alps and being taken through some virtual reality of that experience so that it -- a lot on the horizon that.
But he still building corporate gyms as well -- have corporations cut back on -- kind of perks because of their financial it's situation right now.
What you know the corporate environment.
You know is complex.
You prefer the major corporations that are in our country certainly that those that come to minor art you know Google and apple or Qualcomm who have made significant.
Commitments to corporate fitness and wellness from the facilities are incredible and and they've used them as recruiting tools but -- also use them.
As a way to decrease health care costs increase that employee productivity.
Decreased absenteeism -- mean there's a lot of great reasons why.
This is that cost savings.
Benefit for for corporations that certainly in terms of employee morale so we're seeing.
The -- a consistent.
Contributions still there we don't expect that Taylor off.
Brian when you when you will you basically put the equipment into a commercial GM -- -- -- what's the most important thing that is gonna make that -- successful is -- the equipment the way it's laid out the service.
Is there one that's more important than another -- the overall success down the road.
Well I think if they the aspect of appeal -- inclusiveness -- -- today you know.
That not everybody likes to exercise in the same way share performance as the next so you know ultimately you've got to have variety but you've also got to be able to appeal for instance to.
Somebody's interest in you know -- from boot camps to hang bodies and -- -- that today's more metaphysical.
Aspect so you know you've you've got to remained -- and you've got to remain.
Accommodating you know what war.
Its -- -- and health -- sector or we knew we would say in the United States want roughly one out of every ten people actually have health club membership so we've got 90% of the population.
Who really doesn't necessarily have a specific.
Commercial environment in which they work out or at least not consistently so there's so many opportunities.
To continue to appeal whether it's through the traditional health club segment for what I think -- the biggest opportunities would work.
Really the nontraditional segments as I've mentioned so that's making making fitness stuff.
Well that's a great point -- instinct as we -- think that everybody has gym membership but apparently it is.
He's the last people out there that you can get to Brian -- advantage fitness products thanks so much for being with us.
I want our next guest says despite the downturn in the economy -- sales are up.
Joining us now to talk about his vitamin business Harvey -- president and CFO of.
Thank you for being here pleasure to be here.
Well we're tight on cash we don't have any money but we are still apparently concerned about our -- always everyone's concerned about their health.
Baby boomers young people everyone is it because -- -- because where it means we have got out released and I have to have our alcohol collect but hopefully everything else within a the baby boomers in particular have been very very powerful force the nutritional supplement business.
And since someone turns fifty every eight seconds our customer base continues to increase substantially.
But you're a global company vertically integrated -- got some your products here.
Explain how you guys basically when your business and it is -- mostly.
All the private label self rule on the retail side how what's the -- your business well we have a substantial amount of brands of right in front here -- busting a bi flex the number one brand the joint care product in the United States.
Ester C is of patented vitamin C product and so forth and so on.
A multivitamin your life is one of a new put into new labels on the new new products on multi vitamins.
But again we have -- -- big brand is nature's bounty it's good that you could see it in just about every major -- the United States but we do have a very large private label business.
Which is again -- house brands and we sell to just about every single major -- in United States.
Your net sales were up 12%.
In a fiscal fourth quarter that's year -- year that is correct but on net sales and -- -- more impressive on net sales for the two months.
For those who was all 50%.
And actually be a net sales up -- November was up 22%.
-- is it because everyone's buying vitamin.
That's certainly part of it but it's -- we've -- -- Nielsen data which tracks the business from.
Food drug and mass markets.
Have showed increases for the last two months of -- just about 16% each month.
And we consent -- we continue to see movement in that prod and these products so it's not only this point flew its.
The broad base of products people want to be proactive in their health.
And the industry in effect -- -- -- space industry and the science is behind taking nutritional supplements.
How do you differentiate because I would imagine just official for example.
Very difficult to differentiate your fish oil from a private label official or unofficial mean.
How do you as a company continue to out pace the competition when it seems to me -- maybe wrong.
That a lot of vitamins or violence well the answer is there a certain instances you -- -- -- the private -- certainly the products that NBT one manufacturers.
For its private label is very is the highest quality you can have.
But certainly when you just looking at our product is an H is -- product fish oil.
You'll see that it's an portal is you may not have -- -- -- fish oil it has and bourse -- the packaging is nicer of the tablet may be with the capsule may be in better quality.
But -- -- -- and that it's just for the consumer to have faith in the products.
You -- you really you're competing with general DNC vitamin shop all those places.
To the majority -- sales come from online.
Or are actually people buying off the shelves in stores that we're in all the stores so -- -- in.
We -- in all the major stores in the United States -- we do sell we do sell online live appearance brand the school puritans pride societal brand that's an online -- in there.
But I major sales 60% of the business is concentrated.
In the -- in this supplying the mass market retailers of the world.
And they have faith and NBTY delivering product that high quality and on time and consumers see the quality of the product and therefore sales continue to move up.
Baby boomers such an important part of what you're doing right now at some point time though.
There's going to be a little bit of a lull when the group that's you know my age of forty years old.
Or whatever or you probably want to really target us right now right what are you are you concentrating on certain age groups right now in terms of marketing and getting them aware of how important supplements -- we don't market that way we allow the consumer to become well educated and so is you start reading the -- -- search that continues to come out.
And you said something about vitamin.
What's actually happening is.
When they when they do age start becoming much much more interest -- their health and so therefore when you say do we targeting anyone.
We don't have to target we have -- we want to make sure we haven't high quality product.
Well package on the shelf and the consumer will purchase the products and Lawrence on track.
Right now fish oil and of course are still by -- as the number one drying -- that.
But this is a unit by the way it's yours and secondly we have of course ester C which is again one of that's not patented vitamin C -- is also.
I notice now that -- you replacement again thank you and I -- my pleasure I coming up and keeping kids off steroids.
When we come back to six bytes.
OK so from professional athletes too high school locker room steroid use is on the rise.
Our next guest at the forefront of the war on steroids joining us from Dallas.
Donald Cullen junior director of business development for the Taylor who in foundation.
Donald thank you so much for being with us this is an issue actually near and dear to my car I had a friend in high school who had his leg amputated from.
-- -- steroid use and I.
Grow up -- -- I know now girls are taking it.
First tell us how the foundation started and you what you guys are doing to stop this.
This man actually six years ago my brother was told by his high school coach like many kids are.
You know I was a college athlete and we are always told you need a bigger stronger and faster.
-- what the coach didn't know at the time and one of the reasons we need educator communities -- coaches and our parents and teachers.
Is that there are kids using -- over 50%.
Of the ball players on -- baseball team.
Was using anabolic steroids -- Taylor didn't have to look far.
He began injecting himself with Diana -- steroids and six months later.
My mom found him hanging in his room.
Donald with you're you're -- it's chalk talk programs.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- To come -- and tell the story you just told us to those kids.
That's a very good question if it's very tough right now we're finding it challenging.
She was speak to somebody's administrators because it's a topic that they feel by bringing this program into their school that it's gonna give a negative light on the school where.
It's completely the opposite study showed that over 85% of our kids.
Have never had a parent teacher coach talked about the dangers of these drugs and we're finding it's still -- problem out there and and where we are seeing that roadblock that.
Of that generation they've never seen this type of drug -- -- tell you what's interesting is that.
You know my son that.
I can talk about my son but now he's in eight year old he's very involved in baseball I got some baseball players now or relative harmony and now I'm haven't steroids conversations with eight year old an eight year old kid.
-- well before ever thought I would so.
Well you must feel like the -- -- turning a -- that steroids are out there now you know he doesn't actually believe anybody can and -- -- without steroids these days.
It's it's hard for these kids to believe in and speaking of baseball Major League baseball's recognize that there still is a problem.
And we work very closely with them and and travel all thirty Major League Baseball parks.
Talking with kids about the danger the drugs but they they are the role models.
The decisions that they make that come out publicly these kids are watching the news as well.
-- you finally these kids are becoming more educated because of the web for example about.
All other drugs like all of going to an endurance athletes -- -- with EPO or something like that where it's not just steroids it's not just.
-- that as an all whatever it is all kinds of stuff that they get their hands -- Did -- you're actually right you know supplements or are another issue right now where there's some studies being shown that.
Just the random sample of supplements off the shelf for 25% of them are contaminated with anabolic steroids and these are the same.
Supplements that that our parents are buying our kids that are completely unaware of what they're putting in their body.
Okay Donna how do we stop this because we have coaches -- -- pretty much sneak in it to their kids are then we have parents.
Hiring trainers for their kids to get them on great teams and having the trainer is giving kids the drugs.
I -- a talk with Dick -- before I know that he's partnered with you on this.
There's a lot of different people involved in the spread of this right now how do you stop it.
Education I believe education is the key.
We need to be talking with every single kid parents coaches teachers.
Just to make them aware of what the drugs do what is going into these drugs that there's over a hundred different types.
Is well as supplements they need to be educated to make the right decisions.
Just like we do with any other drug and you know this is still -- problem that you know needs to be discussed and working with the play clean campaign and Dick Butkus we're reaching more and more kids each year.
-- we're learning more about this obviously every day in terms of -- health aspects of the working people go in terms of the web site.
The -- out the very latest.
They can't they can actually be targeted to our website which is www.
Taylor who -- dot work.
-- we have all the all the latest and greatest information up to date statistics stories.
Been different medical studies to educate these kids and if if parents teachers coaches or even kids out there that would like to bring our who'd struck talk program.
Into their school they can find out had a scheduled program.
Through our website -- Look -- it it's true though that girls and -- freshman in high school girls are the fastest growing segment right now.
Yes that that's absolutely right the study's been shown that our fastest growing user group -- eighth and ninth grade freshman girls.
And not doing it to bulk up their using you know cutter drug like a win straw man to -- that shortcut to six back -- All right I'll thank you so much we appreciate -- time to hang on as the story on the junior director I want -- my children's legs influence Taylor -- and found they -- legs.
Well how GM's doing -- my question mom.
I'm in table -- -- mines and is not have.
-- give us an owner's perspective this -- -- on gold tended to have broad New Jersey frank if I wouldn't hear of -- -- I was in very close to the right ability again.
-- -- -- -- -- -- -- I'm thinking of but -- and we're talking to a somebody just recently earlier in the show is -- who supplied the equipment engines this.
Service to me it's got to be so important right now because there's so many -- out there and if somebody goes and it's a service industry they're unhappy with their spin rates and -- -- everything's the world not to go.
-- that that's absolutely true.
And everywhere you look -- recorder and of the -- popping up and -- you have all the corporately owned -- which are throughout the country.
That are coming in going into the cities into the suburbs everywhere.
Legitimacy it personal service is so important where some walks into the gym that you know their name.
Did you say hello you say goodbye to them as some other work I was it makes a difference and keep -- member were losing a member to -- -- Have you seen memberships decline though with this whole financial -- knowing how.
Have an overall we we haven't seen much in the -- of the decline.
And talking to our members.
It appears the last thing that are willing to give up it is -- gym membership.
Organizers -- source of sanity.
At the end of a rough day you get into the gym.
The workouts it's -- release of energy has in recent stress.
And in the is that they hold onto it but we have dropped off.
He's still the customer base there other preferences changing you finally -- the market today and within the offerings that you have to give them a change -- the last couple years -- -- without a doubt without a doubt in our Jim we will we will -- so many different aspects and fitness industry under one roof.
And you have to do that.
Maybe who is -- the it is no longer the muscle and -- if they're coming to a gym to -- -- It will -- health conscious now than they were about coming into him making muscles and to worry about the health and living longer be healthy.
And you -- -- not much more proportionate.
Increasingly women and as opposed to -- You have this -- is also cardiogram indigestion -- jet black.
And you get on your breaking right to watch -- scarface was on the adult school yeah it's very cool so what you're doing -- things like that to get people there to keep the man I have to.
And then there's also a separate women's gym for people who don't wanna lift to the muscle it's -- night and -- so.
All this stuff is getting people in keeping them there this.
Juice bar I can eat at its secondly they're all back when we try to make your one stop shopping.
You have to get him in there you have to basically when any excuse that they may have.
Not to work out where to go on to another known him at the same time that's all costing you money so you margins -- -- is shrinking all along because you can't judge somebody 300 dollars a month -- -- -- -- -- -- how nice it is unless you you know like I flew in late.
That's not none of that here -- there but you've got to be careful with that -- -- without a doubt.
Not only that you have to but he can't pass that cost on to your memberships because if you pass on to membership you -- your membership don't let them Austrian and another plan for the for last month that he didn't.
It is it's them to profit margins are becoming less and less than but it's a passion to make it truly is thing I've always been involved in the -- business.
For years and I just I -- -- there.
Commercial real -- is in the toilet right now but is that an opportunity for you to expand.
Yes it is the being not so much -- -- -- itself growth potential to -- -- renegotiate -- at this point.
It makes it's a little bit easier it but at the same time.
I hate to have to make sure that the population is there.
That that that the population.
Is enough ruling gives one area otherwise it's going to be -- emotional.
It's a beautiful -- -- -- -- -- -- And I love how they put the pronunciation in our notes and -- Jersey people don't know it's yeah.
But the next remnants into the bank they can't pass into profitable business -- we talk to -- to build successful brands.
When Fox Business returns.
Our next -- to get my hot race in happy now I cannot muzzle and then every morning fitness trainer and fitness -- Kathy Friedrich joins us out on me.
That you do yeah.
And on there.
I'm coming about it are sick happy.
It's just to get your story in a nutshell you started out as an instructor it's just and just teaching classes.
And then one -- you said -- I wanna build an empire I wanna make dvds.
My career I never really anticipated where was gonna go it all just evolves over time sir have just as an instructor.
And then from there it just continued to one opportunity came right after the next and -- -- -- friend that one time I was in New York City teaching.
Fitness classes in Carnegie hall and at one point they had these big benches and -- -- was just getting launched into the industry so.
At that moment I said wow I really do this so I called a friend who was a producer friend and I think.
If you see this opportunity with me come -- classless who we can make of it so.
He came to the -- he's like oh I think this is -- -- be so hot so.
-- you know -- from there we just -- -- that we.
Took -- we we had the concept that this step we went into.
Productions in the first video and it just was such a phenomenal sensation I cannot -- just pretty much catapulted me right into the industry.
You know -- good talking to frank about how to differentiate himself and GM's in that last segment how do you differentiate yourself -- products because you've got yoga mats and I imagine that you go to Wal-Mart video -- -- you've got you know the kettle bell and hagee go and study fitness -- get that as well.
How can you differentiate your products and convince people and -- your products that they're the best that's what people really need.
Well when we're working on building our brand name soul from having the business this many years.
You build a following and it's word -- mouth and you know we've always had a reforms he's been on we've had our own web page for fourteen years now.
And through that word of mouth are products -- pretty much always gone through word of mouth and the following we've built as an incredible.
So through building.
Having our products may now and getting in the stores on people recognize the name.
We've also gone on Twitter and FaceBook now also -- a viral effect in people friends of friends are just catching on and so.
It's absolutely viral I was I had just had my son I was eight.
You know you be left that leftover fat pregnancy of her pregnant person sitting home couldn't figure out what the heck I needed to do found you on the line that's -- I found you.
And just hit it just reading all the testimonials deception right in.
-- you know you're part of this community and I will say to her credit it's borderline genius because you buy dvd and well on any all the products that go ahead and -- -- you know -- Every bad thing that I think he -- anything to get all the products that go along with that you got to hand.
Right but because of Twitter because of FaceBook this just keeps going and going and it's actually free marketing for you.
Yes it is and many times like what we really enjoyed with Twitter and FaceBook is that is actually becomes a little more informal.
We've always had our blogs we've always -- -- forms but it feed into our niche market but now when you go on to these.
FaceBook and Twitter its friends of friends are seeing and they feed feed the wall they see what people are writing and talking about -- like that's interesting let me check that out before you know it.
Everybody's finding out about you whether they exercise or not now the interest is there and they may participate.
How much are you actually able to have conversations you because I think a lot of times people I want to start exercising but.
I don't know if it's right for me I don't know how to do I don't know what to do with letting they need information as much as they hear anything.
Yes and we have -- The nice thing about FaceBook and Twitter is if they want the information of course we have our fan page we have my profile you can read.
Find out about the work out pull the information is there and it would also take -- to our website which would give you the additional information if you -- it.
But what I like FaceBook and Twitter for is actually being more informal approach that I can -- with everybody.
They always see me there is there exercise instructor but now I -- get on and I might just for the other day went on and said.
I'm looking for a hot stone size has anyone done and a ideas came -- -- and you -- be back.
They get to see you in a different light which makes them feel more comfortable with and ideas for new products to I presume.
Yes yes we -- them from viewers readers we've always relied completely on consumer feedback they love that and I love being able to work with them on that it's.
What better way to build a product and to get make exactly what your customers asking for.
You can't you've got all kinds of blogger sites -- your FaceBook could go to -- -- the dot com at CA THE dot com and ensuring that you can be directed all -- -- Twitter -- -- TV and FaceBook and meaning I use every single product on this table -- I think yeah.
I ain't happy Friedrich -- -- four -- health club in the last row New Jersey right he's responsible for.
Perking up some of the best assets in Hollywood.
And was -- most recently spotted helping the Victoria's Secret model search finalists.
Some pretty good credentials right there joining us now fitness and wellness expert.
David church that also known as the -- minister now.
I have to say before -- signs that he helped high eighty clue and get back.
She really walked the catwalk.
Like after having her -- like five seconds earlier that's pretty remarkable honestly than that that kind of stuff when you look at and you say all right this is it a miracle worker must have to do this and well let's just face it.
Yes we have a miracle worker here in studio -- -- and man oh man and and you know.
I love her to death but I don't think she's real so that's going to be my first question is Heidi -- have robot but but but but -- is she real.
Is beautiful room and that's it and soleil hard hit them anonymous is not fair does pregnancy like nobody -- -- -- even like -- paid to have kids.
X and answers and I seen it happen that you do how do you how do you make these -- -- because a lot of.
There are millions of fitness trainers out there and everybody's got the greatest idea in the latest greatest how are you able to do this and -- -- to get such a cachet of all of stars who let's let's face of the livelihood is.
The body -- -- -- -- -- forward now twenty years Miller advertising.
I would do it it's my passion that's what I do it's what I know.
I've got a great parent buys them able to look at them and -- looked at both of you.
If you what -- spends and focus -- on what needs work.
Oh are they brought me -- you -- you haven't you looked great into the great I have fifteen minutes.
-- he's really done no advertising it's all word of mouth I think exercise fitness.
When they -- to me they love -- gotta tell the whole world about it.
-- the organic it has to come from here.
You do it I do that I was the lawyer.
I -- being litigated.
You hit the canyon -- gold's -- was an attorney to what others like god it's the follow up there and you know what they teach you think -- should have discipline.
And encourage instrument when I finish this.
I would do this I really wanted to do -- help people when helped transform lives and -- would do.
-- one of the things too long lives and to -- just reading.
Arm but it's a holistic approach some people even -- legs and of the -- of working out I think the mental aspect is.
Equally as important as the physical aspect -- you share that same.
Yeah in my first book is called phone -- somebody written four books and in the whole book was about really getting your mindset before you go on to working on your body and -- we maintain the results are real.
You don't you're not fit for a moment and then not fit.
You change your whole life you change your job if you need to you change your surroundings your food.
How you live your life.
-- it -- about how you got the web involved.
You have you can do it online work out and you have the nutritional help now how -- All work for me was really important would have done this for twenty years and the economy definitely affected.
Us affected me as everybody else and it was important for me to continue to reach out.
In -- -- and on and was going to be able to come to me afford my services.
-- -- Heidi clue we're live Tyler.
So my dvds.
I worked on is called the fan and they dvd in his -- And at 730 minute workouts.
I won't work work work out to be and accessible.
Anyone can do it.
Confident if you put in a bikini and do the blood work out you know they met -- -- -- -- the master of the but.
And and it's it's more like.
The city mass to have that mass yeah well and it goes silent and it -- have a bodies that they have the is that it has the book right here you've got eat eat eat you brought along with he was a fitness -- -- -- -- -- -- -- -- it's -- -- chairman of that argument that I -- -- -- for those.
For Heidi which is on the road or live or anyone else working with the -- They'll take the dvd that they've -- given the it's got one of my medicine balls that has my ankle way.
And it has my -- someone here.
Yeah I think so when -- asked about that if people are always looking for -- it's got to be convenient pause that BC TV it is everybody you'll find an excuse not to work out.
So alive and imagine this is is is the way to say hey look you can take this week you know anywhere -- -- you can still get a complete -- Out to him and frank said and I totally agree with him it's no excuse -- now people are stressed.
The economy's terrible everything has gone maybe have a job and do her job or stay at home mom and dad's.
Making easy make it fun the book book is animated illustrations it's fun it's easy to follow and no excuses to keep.
What's the ultimate New York diet and it must be a martini and comes off a truck -- -- -- -- -- recover from -- and knocked -- -- up enough brought up a truck dogs.
It was designed to run the work with Heidi and live in my models people want.
Two weeks I promise -- -- change your body you be ready for the red carpet you be ready for Victoria's Secret runway showing evidence to mean.
I'm -- you don't need it.
And then -- up.
-- -- -- -- -- Thank you can't get as well as dot com as -- -- makers will decide columnist the AD ID Kurtz is TI RS CH just wellness Google but book and help come up -- Good way to do it when weird yeah.
-- what we have done to help kids get -- we'll be right back.
Transforming video games -- will work out turn into a major dollars and console maker Nintendo's Wii U2 games range from -- Wii Fit people all too weak kayak.
Defendants taking hold of the children and grownups alike -- tell -- it's changing our kids and families worked out.
How is changing and Cammie Dunaway she's executive vice president sales and marketing for Nintendo Danny welcome to the show.
I think guys -- you done.
OK let's those so -- my parents my parents to walk these guys walk but boy when they got there they got the Wii fitness for the grand kids but they use employed in the grand kids and they're really getting a great worked out out of -- -- -- was this a planned all along.
We know it all started with the -- and that really change the way people thought about video games no longer is sitting on accounts just you know using your -- All of sudden people were out.
It would three tennis racket then possible involved -- -- brought in people of all ages.
And then the Wii Fit plus and the week fed really took it to another level letting people check their BMI checked their balance set goals done.
The do all sorts of exercises just to get in better shape.
I have that we all I have three kids one of the funniest moments we ever had where when my daughters were racing and they're standing in place in -- running like this and they have to hold the little known secondhand and -- It's the funniest thing ever but it is certainly so much better than sitting down play space invaders like we used to do when we were kids.
What what's next what's coming up can you tell us about.
You know we have Wii Sports resorts now -- I mean it just keeps coming.
We do yeah a couple of things that are really hot for the holidays right now.
Wii Sports resort which uses our new motion plus and give you true precision with the remote control so I guarantee.
Even couch potato dads will get off the -- and will be competing in the three point basketball competition.
And then we've followed up on our original Wii Fit where the Wii Fit -- It has lots of new exercises.
You can customize your work out if you have the original week -- You can get we've -- lost for just 1999.
So I -- that sent word this is near term this is deal holidays and around the holidays and gift giving you stuff like that.
Why don't we got well I really going to be able to go up against Michael Jordan -- one on one basketball I mean how how close is this is this a reality and our lifetimes and MIT is going to be able to do that.
Now I think so we're just all about any thing that gets people -- act and having fun.
Playing and doing things together.
You know -- -- wrote that she they love their -- they love their Wii Fit and even if they're not doing a fitness game they're standing.
They're up they're moving that's very true I mean I watch my son play football and baseball and he's still swinging and moving his arms.
You know the Tony Hawk skateboarding game is coming now I think the whole thing is genius are you gonna start making game specifically for adult -- these are all.
Games geared towards kids -- the parents of -- sneak on when the kids aren't around.
We -- one of the things that would spend so unique about the -- experiences that we do see people.
From five years of age to 95 years of age and -- the product it's been a real hit and retirement homes around the country.
So certainly you'll -- continue to bring out products that really appeal to a wide variety of ages.
That's part of the reason why we have been.
The fastest video game console ever to reach 23 million helpful the United States -- -- lot of people playing our video games.
-- I love -- I love the way and it's got to go to my folks -- that's the first thing -- used to go to my mom's refrigerator and -- -- -- didn't enable -- illustrates that we first and then -- you know they get the food later on thanks for joining us thank you so -- candidate.
Well executive vice president sales and marketing for Nintendo it's awesome we bowl even now I know it's just.
I'd love to see a competitive my hands are doing -- -- well Ali in tennis and things I think.
He can't help -- I like.
But you know -- strikes and beat -- my kids.
Our next guest hit -- jackpot when retail giant Wal-Mart approached his company to develop a super juice from Wal-Mart shelves.
You're death is the Lindy Duncan of Genesis today and -- got to tell us Lindsey how Wal-Mart.
Hi Tracy hi Chris hello they wanted they won enough that to bring a product that was authentic.
And I asked them the question I said why did you go to Coke -- Pepsi and they said because.
They would not get something that would be truly therapeutic.
They wanted us because we were successful -- whole foods.
Because we were successful at doctors' offices.
Because doctor Steven -- recommends our products so they knew that they were gonna get something that was potent that was therapeutic and that was authentic.
That was -- -- that would be my next question though is why why why does your product work why is it appeals so much shell -- others.
When new products comes out every day that doesn't work.
Yeah it's -- -- and it's loaded we call it loaded for bear.
It's it's got a 1000%.
Daily value of vitamin B twelve -- one serving.
It's got fifty to a 100% of all your B vitamins B vitamins convert.
Your food into energy.
It's got 200% of the daily value of Orange use.
It beats orange juice in its own game.
It's six dollars and 97 cents for 64 ounces it is all true value.
-- -- therapeutic.
And it's price so everybody in America can drink it.
But there are to -- point a lot of these -- is out there Zola is one of them I mean there's a lot of big name.
Juice makers out there that are capitalizing on the aside -- preservative haul all of it.
So called detox keep young looking things how do you stay ahead.
Well by being authentic.
By being therapeutic.
By being the leader.
By -- all over promising and making claims that we can't substantiate.
-- by partnering with somebody like Wal-Mart or Sam's Club we're in a 100% distribution and Wal-Mart or Sam's Club.
We have an exclusivity with them we are we have.
Two and a half to three feet of shelf space.
And with the fastest growing product.
In the entire United States in Wal-Mart and in Sam's Club we're delivering to the consumer if you deliver to the consumer.
And you don't over promise and under deliver then everybody wins.
Everybody always wants to get into Wal-Mart.
You are in -- already.
That's what's the exclusivity ends and you begin Wal-Mart is that how you want it long term -- -- -- -- looking -- obviously -- -- Kroger and Safeway and and grocery stores out there that could really expand your reach is well.
We've been approached by -- we've been approached by -- -- were approached by these other companies but we're gonna stay loyal to that exclusivity.
In the exclusivity is approximately one year -- per product.
But we're scheduled to launched approximately 21 new products in 2010.
In Wal-Mart 21.
Wow OK Lindsay if you're you're the detox -- -- What should we be drinking and taking in eating in giving to our kids these days.
Again or first thing is you did you did you did you say what should we not be doing -- -- okay because.
It's what we it's what we do sometimes that destroys our ten trillion cells.
So -- we shouldn't be putting the toxins and -- body that that's easy.
What should we be drinking we should be drinking.
Acai ages we should be drinking -- -- I -- on -- there are false and yet that's okay most people -- We should be drinking we should be drinking go jiji news.
And that's what we deliver we should be eating healthy yogurt it's it's wonderful for detoxification.
We should be drinking water what about water our body is 75%.
Water the planet is 75% water.
We should be consuming.
Pure water we should be sweating we should be exercising.
This is the stuff that we're getting America to do through Wal-Mart through -- through whole foods through our web site.
And if we can -- that toxic level into more -- -- Windy -- it's not clear and it's time but that all the stuff is good for you it's all expensive are people still buying -- you still seeing sales up.
Our product is ten cents an ounce vs our competitors that are a dollar 26 announced.
March sales are will we're on track to do.
A 107 million dollars in Wal-Mart and Sam's next year alone.
That'll be our first full year I would say -- sales are doing pretty good.
On Franken has very strong right now Lindsay thank you for helping me deep thoughts on -- today thanks for joining us.
Thanks for having -- -- Lindsay Duncan CEO Dennis is that it safer Ozzy can't just like screaming every -- on foxbusiness.com.
At noon eastern.
It off the lot -- on Hulu and download podcasts.
On iTunes he -- generally common scene on the morning edition starting at 6 AM eastern on Monday.
We'll see you later this is --
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