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Avatar the 380.
Million dollars 3-D science fiction movies.
Opens this Friday but the only place you will see avatar is at select IMAX theaters.
In what will be.
The widest release -- history let's look a little bit with and then this.
Took some 2500.
Hours in all kinds of 3-D and digital work to create.
And in the IMAX experience you can only imagine this may well be a huge -- you.
Here it up first on Fox Business interview with Greg Foster he is the president and chairman IMAX filmed entertainment.
I have you had any sleep in the past couple of weeks preparing for this -- -- -- the widest in IMAX history.
Very little and and -- -- Jim Cameron is.
Pretty significant perfectionist and he's worked very closely with us and it has definitely Bennett challenged but we've made it all the prints -- at the theaters it is the widest release we've ever had its 261.
Theaters worldwide in and we're site.
The ticket -- a little bit more to see that IMAX my correct is -- eighteen dollars.
It is it really depends on where you are but in general word about a third of a premium price it it sort of features are are super premium experience.
Whether it's that crystal clear images of the 121000 watts of digital surround sound or he IMAX 3-D but it it is -- it is they.
I've differentiated experience and it is a bit of a premium price tell me about advance sales Greg -- dying to know telling you how many are sold out across the nation how long we'll have to wait to see this at IMAX -- Well.
So far and and it it changes.
On sort of -- -- hyper basis.
Especially if you get within 24 hours of the release.
But about 60%.
Of the advance tickets sold.
In the United States on movie tickets dot com.
Have been sold on our 180 screen so the movie's gonna open on thousands of screens.
We have a 180 of them but we've accounted for 60%.
Of the advance ticket sales on cruise movie tickets dot -- I think.
Consumers are recognizing that the place to see this big movie is an IMAX and we think that we've delivered an an incredible IMAX experience and that this movie.
Is is sort of tunnel vision for what we do best the DNA of this movie and the DNA of IMAX.
-- I mean that I'm sitting there of looking at this just on a regular HDTV because we are the only business network and through with experience looks great but I can about it with IMAX it's huge.
What -- ask if your gross profit from each ticket yourself.
Yeah it really depends on each deal is a little bit unique and we obviously the more tickets that are sold.
The better it is for our for our company and for our brand.
And for everything that we're doing.
So the best way of looking at it as higher box office is great it is the movie business you never know.
But all indications are given the word of mouth given the reviews given the advanced tickets.
Given Jim Cameron who is an incredible visionary filmmaker.
It's that it's an exciting film.
For -- to have over the holiday OK so I can't get to the break that down I guess I'm asking because it matters to an investor.
Well obviously the that the bigger the movie the better it's going to be for the company.
He really does depend each deal was a little bit different.
And in terms of in terms of the exhibition IMAX business but.
And some of our theaters our our joint venture -- some apart feeders aren't it really does depend but in general.
The bigger the box office the better it is for the company and therefore I would I would suspect the investor.
Do you share Greg -- say for example the food sales because that adds to the bottom line I'm sure.
We do and some we don't in others and now would you talk about -- is different -- deal was different let's talk about as some of the other movies.
-- Friday obviously -- Avatar rolls out and it's -- to 20th Century Fox movie fox of course is one of our cope networks here -- part of our business that -- -- but.
Talking also about some of the trailers to -- a trailer.
In the avatar rollout is huge and Shrek.
For what -- called Shrek forever after is it's going to roll out its trailers.
-- -- -- Just so you know we're actually live at DreamWorks Animation all -- Friday -- a Fox Business exclusive with Jeff Katzenberg but how important is it to movies like Shrek forever.
To have this kind of trailer that landscape for people who are there to see avatar.
I think it's really important moviegoers.
Get their first blush at at a trailer in the in the big giant screen.
When they go to a movie and so it perpetuates that movie loyalty a -- well.
Their first exposure is in a movie -- so if you're attached to a big blockbuster like avatar it's good news.
At -- we only trailer movies that are playing in the IMAX theatre network so you come to an IMAX -- you don't see 25 different trailers -- -- 451 of the trailers you will see.
On avatar and IMAX is Shrek forever after because Jeffrey in DreamWorks a longtime partners of WiMax we do all of their films and so you'll be able to see that the -- trailer.
In 3-D -- in an IMAX theater you'll also be able to see.
Our documentary movie Hubble three he'll be able to see.
Alice in Wonderland -- trailer you'll be able to see another DreamWorks Animation title.
How to train your drag -- -- trailer placement -- from a shelf space point of view is very very important.
-- what can only imagine that's exactly what you live like that shelf space update Greg you -- talked about this before here on Fox Business that.
-- really have worked so hard to change the face of IMAX but but to say look we're not.
What is -- -- I don't know the bears catching salmon with their positive whales bears conceals what.
Whales bears and field and and that's all great because I'm a huge natured film -- definitely but.
-- only brings in a certain demographic -- how important was it pretty over these past couple of years and was that's sort of your main mission statement.
To change the face of IMAX in that regard and bring in the bat -- of the world because that was huge for you guys as well Dark -- Yet what we've we've definitely.
Evolve the company in a pretty significant way we still take our documentary film making quite seriously and again.
Hubble is is one of the film's that comes out this year that is that is one of those of one of those movies but with that said.
We're gonna have fourteen films this year and Hubble is only going to be one of them.
The rest of them are going to be the DreamWorks Animation titles Chris Nolan is new movie inception.
Yeah the big blockbusters Harry Potter seven a of the the first sequel of the first finale.
Of Harry Potter and what we've done is we built this this.
Sort of revolution.
On the heels of three key drivers first that span.
That joint venture model with our partners -- AMC and our partners -- regal.
In terms of our our ownership of of the feeders of the percentage that we -- of the box office this the second -- it's been a digital technology when the Dark -- opened in July.
Of 2008 domestically we opened on -- When avatar opens will open on a 180 theaters -- don't emphasize right now Arizona sixteen months all of which are based on our digital projection.
And then the third.
Is the film -- we used to do three or four movies a year when we were solely film based on the projection system.
And now because the efficiencies of digital projection because of the relationships that we've dealt with the studios and filmmakers.
We're really we're releasing again fourteen movies in the next.
Well my hand grab those you know these are we're looking to -- you know what the stock which is down to three pennies today but up 337%.
Year over year what a great movement and have allowed to be excited for you because we went to high school together right -- me.
-- nice to see it didn't help us out inquiry Greg Foster thanks for joining us.
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