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Cosmetics giant Estee Lauder is a global leader in cosmetic sales -- net sales topping more than seven.
Billion dollars this year alone the cosmetic giant.
Teamed up with another giant in the entertainment field -- Elizabeth her what.
Who has appeared in more than a dozen films October is Breast Cancer Awareness Month -- -- a little right of right below the year marine flag is my little.
Signal of that -- that the two together are on a mission to save lives we welcome Estee Lauder senior corporate vice president.
Evelyn Lauder and ST daughters spokesperson.
And actress Elizabeth -- wonderful to get a -- now you two of been together at least you've been in it in the water family for about 15 years right I am a 16 -- right now six -- years going to hit with.
Nothing -- -- a long time to be spokesperson for the company she's still gorgeous yeah absolutely she is that how did you work on this project together.
Well but when I started that the company in which will that would be 95.
I've been came to me -- -- I just very recently formed -- foundation which is the Breast Cancer Research Foundation is very much in its infancy to -- would you help.
And my grandmother just died of breast cancer and she was somebody who was embarrassed to talk about it she actually had really.
I think she had a lump the two years -- she told me that they owned by the time they found it she's an only child and had she received treatment earlier she she may have survived.
Well upbeat message that we gotten tenant one -- -- the press council to take to he's actually 98%.
Curable thing yes she she probably would have been in the nineteenth.
How -- you're profits.
Fit into this campaign.
Well and actually not necessarily profits -- Breast Cancer Research Foundation receives a half a million dollars from the SE bought a brand alone.
And then other brands that we have some of which are right here on the table.
-- are giving a percentage of sales or a certain amount to the Breast Cancer Research Foundation.
We also are have given away 110.
Million pink ribbons the -- You that you gave me -- -- I want the diamond one that you wanted to tell you.
It's twelve -- fifty.
-- SO LE an actor.
Why haven't counted in the -- -- -- of -- -- easily -- when it comes to the dazzling and then we're also lighting monuments and I want -- like we we could see actually if we can put the shots up again I think I -- there's I cast -- -- on the Sydney Opera House I think yeah that's right and your neighbor right across the way the tonight at the -- the Rockefeller Center is all -- in pink and so is at the Empire State Building and we are.
Actually applying for a world.
Record for the book of the world yeah well -- yeah exactly -- does does this help.
You're kind know that -- -- the idea is is primarily help those who needed food and breast cancer awareness but does that actually help the brand does not know what we're talk.
-- about is a completely different thing it's awareness for the consumers for the public for the women of this world.
To -- the monuments everyone says why is the pink it's pink to remind.
That she should do self examination once a month and that she should have her mammography once a year if she's forty years old girl there.
I gotta I gotta ask -- quick question they're they're give me the rapid art what can we see you win what's your next project that we can actually see and in the films -- -- his slice of my life on film and documentary the movement.
Covering all my life which is -- -- -- never actually put me fashion passion and foaming.
Fact I -- Arnold and I -- got an organic farm my wife would like to know more about that.
Evelyn water good to see Elizabeth -- wonderful to see well best of luck in your project thank you -- this for the rest of the show at the very least.
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