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Just hours away from tiger's first public appearance since November it's hard to believe it's been along the disgraced -- is expected.
To make an apology of course about a sex capades and give details about his future plans no questions.
Apparently no questions will be allowed a couple of press people will be there but.
Just tiger at the PGA headquarters talking into a camera other people will be around in the wings.
Major endorsements like AT&T -- -- dropped woods of course in wake of the scandal.
But can he get them back and will his changing image change the way he is now random let's ask the man.
Who helped shape and -- some of the biggest celebrity endorsement deals like NBA star LeBron James of McDonald's last month.
Translation marketing CEO Steve -- Steve what a pleasure to see it.
Great -- you have an extraordinary reputation I think of Mariah Carey Will Smith now has all these people -- work with.
The key is really went in these endorsements finding the perfect meld between a personality.
And a brand how does tiger convince the brands that he's the right personality for them.
He's he has a tough uphill battle I mean.
I think that.
That when he's gone through we -- got a chance to look at it and I think the news wants to -- the comeback story so he does have that I think is the wind behind his back.
Because they can't get any worst -- -- it's been right.
His wife to come back.
That means we have to forgive his wife forgive and then we have them you know we -- a ways we're going to be talking about this is segment is a critical that she's there oh absolutely yeah because that's the only way.
Yeah that's -- that was the first thing you can do it to get that back secure his family.
I mean everybody bored into his family values is great guy and his family -- plot against the fix that.
And I think that's the first step in recovery now you won't you not only understand the minds of the artists in the people better.
Being advertised that also understand the companies could -- -- at McDonald's you work with.
With Wrigley junior would Samsung with Procter gamble all these companies -- of the U.
And said how to -- -- to right ran for my person that what did they want what will reassure them in the board room that -- OK to go.
I think it's going to be a long time before anybody touches to be honest -- -- He -- you know you people who didn't know golf.
People who didn't even watch the sport didn't know of -- performance loved him.
So not yet he transcended the sport when you transcend the sport to that degree it's hard to convince those people now that give back just by winning.
It takes a lot of time you know for people to forget what he's done and the only proof and evidence that at that I've seen recently is what.
Kobe Bryant has -- Kobe Bryant has been tremendous job of winning is a lot of time is passed.
And you know he's -- I just looked looked at -- moment he's on the cover of GQ all of the basketball and when you see you don't think of anything.
But it does it make you think of why this guy came from -- what happened back in Denver.
He's fully recovered coming out of that not Nike supporting him in a big way.
It intimacy of the brands come around Kobe Bryant how long it took 200 years old paying him every Dave's little.
That's like 56 is now so what it's gonna take it conceivably could take tiger that long to get back -- a good races and -- and winning.
While and winning so yes it's a long but you know he can't be concerned about that he has to be concerned right now obviously.
Would keep and his family intact and and and -- on -- golf course and performing again he doesn't get those two things right and what differences let's talk about my first team getting -- getting his family right yeah is that is that is really key and I I pray for him.
To do that I -- I think we all do we're -- -- to do it.
But the public is incredible in recognizing a phony.
The camera can recognize a phony if he's just going through the motions or get his career back do you think the -- gonna see through it yeah I think he's gonna have.
There is no place he can move forward in which that's not gonna be the first assumption.
So -- he can't he has to be honest with himself and I think that he is that I hope this transition that he's gone through.
-- people around -- some friends around I think he was getting bad advice the entire time I mean whatever he did you know was bad.
But he could have been mitigated some of -- if you just had some good advice to run and not just watch the whole thing go down and do nothing well.
I I'm sure -- gonna seek out somebody other than.
What you just said -- have -- gonna have to wait a few years yeah if if he wants to find somebody who says you can get back.
In two months if you do this what is this -- back in two months yeah.
There's no two months he just couldn't his nose in there is no -- no way -- I hope cliff notes for this one.
You got to take the long -- You got to take the long run when you talk about corporations writing the checks and being in partnership with him the way -- was before.
You know you talking about the long run and his little too much this is 56 years minimum of winning and winning and playing at a high level.
-- -- Boy that is that great stuff that's the straight stuff there's no there's no way out of it you know it is.
And you know now you see with LeBron -- it would look mcdonalds.
You know they look at at other athletes I think that is open up tremendously Tiger Woods.
How would -- -- how and when he stood for.
Really did take a lot of oxygen -- the room to be a teacher so what was it tough to get what rob was McDonald's really changing in light of what happened with tiger maybe we got -- -- -- -- think LeBron well David if that.
Deal took 45 years in general to look at him I mean McDonald's the very meticulous corporation when -- -- -- -- associate themselves with.
So it took a long time it was that.
The credit to LeBron that even in the midst of the Tiger Woods thing that they chose LeBron James because that would have made them you know second -- -- but he didn't.
You know -- they've done their due diligence and they know that he's a guy who stands for family values are really good guys solid.
One and off the court.
And he fit that criteria like you know what's great is that is that you you get involved in PR and advertising and yet you give the straight stuff all of it.
There's a lot of not a lot of BS there's as far as I'm not above I could talent agent I don't that's -- talent agency that's what Jeremy Piven and Ari recurrence of how interesting that.
I don't do that you know we we we approach this thing methodically very strategically to make sure.
Although the deals that we get involved in the access to Campion mad man in this business that sold.
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