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Better staff at the Javits Center we got to go back to the Javits Center.
-- -- -- is with us chief innovation officer of mega brands now I gotta tell you -- I have three kids on my house it's people.
Of your stuff doesn't -- -- blocks when the kids and little are the coolest thing.
Like ever ever.
-- they still one of your biggest sellers.
Yes they are as a matter of fact we're celebrating our 25 anniversary of those big block so we're.
We're really excited about that this here for 2010.
Now what about the licensing and how important is this we we we were talking to Donny Osmond earlier about the dancing Mickey Mouse and obviously.
Fisher Price in Disney anytime he can hitch your wagon there it's it's gonna work for area.
Thomas the train Iron Man -- I mean you're talking about -- popular movies as well how important is -- to attach.
You dig itself attached to one of these you know franchise.
While licensing plays an important part in the business I think that -- kids definitely relate to those characters and especially.
As you say hitching on to the more popular ones is a great strategy.
This year Thomas for example and it's celebrating his 65 birthday and what we've done is created a line.
Have little build a bull -- as vehicles where they kids can create Thomas.
And the whole world of the vehicles and as you see here in place that's where the kids can build and construct that sold or -- for example and a whole series of things that they recognize from these shows that they see on TV.
Nick there's something about -- kids and building things in creating and I still see with -- -- -- getting older and you know they're not -- mega blocks any marble blocks have gotten smaller but they still love to sit and build and create.
Are you -- -- return to this to be just old school style of building with toys as opposed to the -- know.
Jumbo that I think confuses them.
Yeah well I think I think it's one of the term that you might hear a lot -- back to basics.
And that constructions always been one of the more popular play pattern for kids.
And I think you touch on a great point what's really exciting about construction as it goes in mega blocks from first grasp.
With preschool toys here where there's some very basic building and and character play as well.
But there -- concept really is to age up with the child in the family so we can take a child from one year old.
With basic -- blocks as you see here we can move them through that promise.
But as the child gets older we do really fun things with that Iron Man for example that you see here.
Where you know they kid now gets to build more intricate build again all about creativity and construction.
And that that thing that you hear from your kids probably is look what I did mom.
And that really elevates and transcends to to all age groups.
This year is say is a very exciting year for us with the dragons dragons has been a 500 million dollar brand for us and we're bringing it back in a new and exciting way.
Where were really -- two exciting play patterns of construction.
And action figure play so here you see these really cool decorated dragons that the kids build up they're made of about twenty different pieces.
And what's funny here now was were creating models and vehicles that the kids can play with and in -- -- -- away now with this landing -- Which becomes a flight state controller itself and it should your camera here -- Saturday.
So so a lot of a lot of different ways for kids to build.
And combining that with other play patterns as well as -- hugely successful formula from a couple of.
Vick just hear your title says it you know it plainly chief innovation officer.
Mean how important is it -- and put together a sort of a sense of allow your people to have a sense of freedom to be able to accomplished just about anything they want to see if it sticks on the -- and it seems to me like.
The attitude within your workplace is very important.
-- absolutely corporate that culture is all about creativity at that mega brands.
And innovation is something that drives the toy industry.
Of course we have classics that have been our product line for 25 years and they continue to.
But it's how you refresh them how you bring them up to date there's a strong fashion element in the plane mystery in terms of callers dialing.
And -- we really focus a lot on on innovation and trying to do different things to grow the overall category and keep it fresh and topical for those kids is there.
They're moving pretty quickly out -- those kids.
Yet a -- -- before we have to rat.
How -- recession affected you guys at all your price points actually are really pretty -- and -- get a big monster box a mega blocks -- Ten bucks so glad you hadn't really felt that at all.
Yeah I think in that in 2008.
It was a more difficult year with the higher price points.
But as we as we approach 2009.
Now Manning hit the nail on the head mega -- always represents a great consumer value.
We really focused on those ten dollar twenty dollar and thirty dollar forty dollar gifts.
-- that parents.
Find more friendly and affordable.
And that's done tremendous for us and as we head into 2010 we think value is gonna continue to be an important part for -- So we're pretty much sticking to that pricing strategy that's been proven for us.
Then he also had some issues with the Toronto Stock Exchange -- reviewing a possible delisting with you this is pretty recent how is that affecting.
And I guess how is that affecting the corporate culture -- -- I'll ask it -- -- that way internally.
Yet it's actually a procedural review that was taken place a lot of exciting things going on with the company and there's a new recapitalization.
Plan that we have you left.
The lower -- in the company and fuel more expansion -- growth going forward so onward and upward.
I get you thank you make we appreciate you joining us today.
Thanks for your time I expect that -- friends from the Javits Center.
Chief innovation officer called apple title actually.
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