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Ahead to the next -- big sporting event the Vancouver Winter Olympics begin this Friday one Canadian luxury jeweler hoping to make many people.
Take home at bear where school children to Poland is.
You might have noticed there's something different about Liz from the last time you saw her and -- it is all that I -- that goodness I think that's the best that's about how many -- It's -- it's funny -- just under two once.
-- -- -- -- -- As stores in Canada the US and it is the official jewelry supplier to the 2010 Olympics how were they award of this in what -- -- be joining us to explain -- And mayors president and CEO Tom Andrews get rich and he -- throttle -- some of their signature Olympic pieces but let -- start with.
What is around was his neck.
Well that's a one of the kind platinum and diamond -- necklace and it is part of the Olympic collection it is it's -- -- to resist on -- go left directly from listeners you have to our Vancouver.
I want it and I love it out of my we offer it added 1151000.
Dollars but real price.
Okay it's a lot but you've got less expensive pieces right now talk about this and talk about how you specifically designed these with the Winter Olympics in mind well.
We first of all wanted to make a collection that was accessible and affordable to the general public so they can -- have a beautiful keepsake.
Of the Olympic Games that so we chose most most of our items in sterling silver.
They range from 35 dollars to 355.
Dollars and price.
The collection is about fifty items -- we have ten of them on display here today.
Now do you actually make more on the written less expensive items in volume than you would on the very expensive items like -- Generally speaking the rule of thumb is in the jury business the higher the price to lower the margin so.
-- believe this is this over you actually could end up making morrow and -- high profit margin we could if we sell enough volume that's correct although our goal here really is to.
Breakeven in to fund our our -- -- -- endeavor since.
One of the elements of our sponsorship is to provide gifts to every Olympic athlete that volunteer coaching dignitary associated with the Olympic nice you can have a little help in your designing -- -- -- -- -- Smart enough to bring in somebody who would really have.
An emotional stake to these pieces talk about that we did in addition to our very talented design staff we were lucky enough to have -- first -- ambassador.
Gold medalist Jen Heil.
Has a passion for jewelry and helped collaborate on this beautiful collection.
You notice that this collection right here.
Is one that has five circles is the key design motif.
Representative of the five Olympic rings.
But also each circle.
Has a different size in -- different text here representing the five key ingredients to.
-- success in freestyle skiing moguls McKenzie Canadian what about Americans -- Americans -- these things.
Well centric Canadian company we we thought we would focus on Canadians certainly it was a great -- -- God I happen to be born Canadian well I'm import American but my -- for Canadian.
Let's talk specifically those we finish up your business overall -- before the Olympics we even get discussing that.
-- -- -- -- -- -- But high -- -- -- has been that tough in 2009 but I'm happy to -- candidate we side grade uptick in December and January and so far in February.
Are other stores in Florida and Georgia continue to be challenged by added that difficult economy in those markets will congratulations.
On this I think it's wonderful what you're doing given it to so -- good.
-- the athletes who were going to be there along with their sponsors Thomas Andrews -- -- thank -- thanks a lot and you that you can leave this for awhile right or fair about ten women -- Africa -- area thanks a lot at the candidacy of wherever the 3 PM thank you it's gorgeous things.
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