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Sports brands aren't haven't -- Tammy you're 35.
Bowl games featuring seventy teams.
But of course are still bottom line payouts to participating teams range anywhere from hundreds of thousands to millions of dollars.
-- you know there is good company brand recognition yet you have to stand out in the crowd bowl games -- one company.
May reputation for standing up for the crowd -- godaddy.com.
For the first time godaddy is sponsoring a college bowl game it's on January 6 in Mobile, Alabama the godaddy bowl joining us now as the CEO.
Of godaddy a former marine.
Who figured out that being -- doesn't mean you have to stop having fun.
And Bob Parsons -- -- -- any CEO -- more why did you do how do you keep -- -- what.
Thought David you know we just can't look good for new and better ways you know -- always been accused of frat boy humor but we thought at.
I don't way to be a frat boy that this wallets -- sponsor of college up -- game.
-- that's that's not a bad thing but does it pay off do you really think you'll see the returns.
In terms of the money your -- now.
Well I'll tell you what that's what way you -- I'll tell you how to figure out if it paid off we'll go to get next year.
Okay and but how do you how do you figure out it's kind of -- hard.
Process to scientifically.
Judge whether some like this pays off.
Well you know made me in the side does that I am committed you know and I judge these things here -- bring them into my laboratory.
And we -- -- analytic.
We we you know we usually light a candle at -- It's not so you know -- and I think it's going to work.
By the way we're looking at some your laboratories over here where you do your tough work like that the party that Chad was at the two million dollar blowout Christmas party had.
Did -- get go the way you know you kind of figure out how you're gonna do the commercials and so -- I I don't see -- don't know of friends but I don't see much work getting done -- you're just -- volatile.
While I'm gonna tell you what you insult me David did say it's a two billion dollar Bardot.
This -- point.
Point five million -- -- you can.
You can't have that kind of party for two million dollars million dollars you know hey you know maybe.
You know maybe if you case may be some big -- -- -- tell -- what was it were effective was it worth it for you -- for your boys.
I'll tell you what everybody that was there all 5000 people so they loved it.
And you know we're gonna we're we're gonna look to do a better job next year wow even more -- four million bucks.
You got it okay our god bless you Bob well let's talk about that he had to Super Bowl commercials I want to play one.
From last year and just ask how you're gonna -- do it let's play Danica is commercial.
Our lead story godaddy.com.
The domain name hosting SSL certificate giant data began with us now -- need godaddy girl and -- the commercial that's causing the bus.
Danica Patrick welcome thanks for Danica has coach -- going too far this time while the commercial is too hot for TV the -- -- -- Show you exactly how hard.
It's too hot for TVC.
Always that little tease it began bringing you back in now yet Jillian Michaels by the way do you have to work -- Expert -- she's you're you're gonna be the focus of your commercials what is she -- -- be don't.
Was going to be the focus of the commercials.
She's sort of be -- there are as as partners with Danica Patrick everyone on the -- social feature the both of them.
Oh -- -- okay so they ran together.
Are you portion eleven do you think you're gonna be here you're gonna be censored again.
Well you know I don't know you know I'm I'm wait to -- had a good idea dot com bowl is gonna go yeah I'm worried that the NCAA rule that you sit out the Texans.
By the way don't you actually get more attention when when your -- is censored.
Well here's the deal most advertising David doesn't -- told you this once before you know it's like a fat guy.
You know everybody liked seeing -- offend anybody but it doesn't get any action.
You know our ads -- action if they do would be so does that godaddy.com are you still growing in strength.
Well this year we grew by 22%.
While we've been moving right along we've got over a hundred job openings.
We continue to hire we continue to expand overseas we're doing well and your hiring here as well you're you're you're -- American jobs right.
Oh yes we are you know all all our support all the services all the software development we do -- the United States and north America's all but here.
Right here in Arizona Denver and Iowa god -- -- good man Bob Mars since ever -- Tia thanks very much.
I'd have -- five -- will be sitting in the Super Bowl double.
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