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You may not know this yet but very -- battle going on over who controls time and in your living -- -- Some of the biggest players in the technology industry are throwing their hat in the ring names like apple TV Google TV -- -- company may not have yet heard an app but certainly will in the coming -- here.
The company name is -- -- who we're joined now by the CEO Anthony what we're happy to have you here today.
First stop you guys announced some nice some important milestones that you reached on this CES and that's.
Tell me about.
Well we obviously streamed over a billion Internet streams using our boxes directly to television.
We think that's pretty views also we announced last year we passed the million customers.
And also our customers.
If you compare them are acts of customers -- a typical cable operator again we're now as large as one of the top ten cable operators and that's.
It's great strides that you made in a very short amount that I need -- latest versions of the products that you have have -- announces 2000 inmates.
You're the first company to stream Netflix out there now everybody's sort of competing for contents.
How do you differentiate yourself against the other big players.
You know we focus on three things one is -- -- our products started 59 dollars which is an incredible value for what the amount of content and functionality yet.
We also focus on content that we have the most content available that was channels call it.
Would you like Apple iPhone and many have any our competitors have a 130 channels on a box -- big names like Netflix Hulu.
And -- sports like.
Major League Baseball -- when you have seen so we focus on content with the value and an ease of use our boxes -- percent over the anyone could get up and probably ten minutes.
You know nothing else notice about the roku boxes -- -- becoming various price points where a lot of the other options only have one option.
Why did you -- decide -- price it at different levels and what are the differences between all of them.
Well again we focus on value and so.
You know the amount of money that it's a good person would like to spend it varies by -- so we started 59 dollars and -- models on them tonight nine dollars.
And so for example the parent but Sally say -- apple TV.
You get almost everything you get on apple -- player response and and articulate a 59 dollar box and it was very adding functionality.
For example 1080.
USB port streaming your own content.
That's what you get in the -- nine dollar.
Well you know it.
That's interesting another thing that differentiates these -- is -- additional -- I mean that's what you say they've always wonder if everything is out there is somewhat increment -- Somewhat apparently didn't -- like you mentioned apple TV and -- roku box being around the same race.
What are some -- the additional costs that you and -- and -- -- they think there's a misconception that you decided he'd be in the area here they dig out.
So as a customer if you buy one of these boxes like that you Firefox fifteen dollars and there's a lot of content you can get for free them for example and nor is there.
Second most popular channel which is music and that's that's -- And there's so there's a lot of other video content is free but the mainstream.
Pretty content for example -- -- 88 or so but it -- on which content partners he wants you.
We're just a Netflix -- 799 a month for unlimited streaming yet we have Amazon video on demand where you just paid for every time you watch a movie and that ranges from 99 cents to -- dollars every time one.
And and things like baseball for example they use -- charge by the seasons they won a season of baseball that's about a hundred dollars.
And the Fareed I would ask you about this concept of cutting the cord everyone's talking about -- switch their migration of people they're cutting optic -- Serve as an and I just migrating to Internet only services is.
Is not an actual.
Possibility and you really -- -- get a wide variety of contents and how.
Is that for your visit is it -- free business or is it happening this.
If you look at other people's business wolf customers heard he -- -- connections and or -- there's no discussion about broadbent is just.
Drawings drawing a lot of it would not make them and right now that our customers and we serve -- a -- that we've asked them after you -- a box did you cancel your cable.
And it turns out 25% of our customers either cancel -- completely or reduce their cable service does not happen apps that about 12%.
Counselor cable that the -- -- about 12%.
Cut back some of the premium content so.
I would say so -- -- 5% of customers it's additive they add it you know maybe it'll watch many dvds into the communities and place them.
I think that when I'm we're betting is is it's happening and it's it's slow down and as we see -- after yesterday's every quarter.
That number's growing so I think it's gonna happen assessment of how long it would take out.
-- via Fox Business sent out on that -- the facts.
We we can make up for that very Arie thank you in anyway CEO of group.
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