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Well the financial crisis of 2008 caused -- storm of a different kind companies had trouble finding cash and credit.
And many stocks sank one of those was quicksilver the adventure lifestyle clothing company watched its stock dropped to under a buck a share.
Many thought the company was toast of Bobby Knight -- team held their line the stock is now back above five bucks a share it is more than doubled.
In more than a year CEO Bobby Knight joins us now -- -- in -- Bob good to have you on the program.
You guys weather that storm and its interest didn't watch companies like yours and you weren't alone certainly whenever you present it was all about credit and the financial markets.
Can you now finally get back.
To the job of running a a lifestyle apparel company.
Yes I think we must feel good it is still great to actually go back to work and -- product and marketing and teen writers events and -- kind of -- -- with our core counts and almost touch things and were now able to do -- the past eighteen months has been kind of stuck in a boardroom and walking down the financial is that like what was -- like yeah I mean listen you.
You're here clear apparel guy your marketing guy your lifestyle -- -- -- -- you gotta be.
Super finance -- right over most of us work from that sort of standpoint from design merchandising marketing.
All that stuff and to and to go back and focus on margins and liquidity and paying down debt -- these -- is very uncomfortable that is the same time I think that you know we had to and it was very rewarding for the company -- Do you ever the company last year.
Work on efficiencies and bring the company back to you know -- -- profitability so there was maybe a little upside to it.
I think in our our business you know journey I think it's been a really good thing for the company.
Our employees our managers.
And certainly you know our families -- -- to really.
Come back to kind of reality of a tough market and you know respond the way we did well -- they're under pressure to Africa is stocks a 133%.
Over the past year so investors are saying listen.
We're expecting great things from groups.
Yes and we have great plans for that I mean it's finally like you just said.
We've been on defense kind of for the past two years let's say -- are in the post -- going into recession that kind of thing so.
We felt that we have never taken our per our lives our our eyes off the product and the merchandising product and innovation and all that but we -- Turn away and some of the things work on the finance and now.
We're back to what we do best we're really going to be focusing on our brands -- Quiksilver Roxy DC.
We have some new initiatives we're going to be working on our expansion geographically what we have great partners.
With offices but now we can really crucial brands and and -- work on the distribution of that.
Tend to think it quicksilver surf company skate company right Tony Hawk and you're getting more -- that what -- called I wore a look I snuck a -- when your presentation recently.
But more the cold weather story the boom in snowboarding.
And aerial skiing for what is the opportunity here.
-- opportunity for a.
So certainly still in technical outerwear mostly for snowboarding but we also do extreme -- and that kind of thing.
With Quiksilver Roxy and DC we -- -- snowboard company that has -- tech -- boards which are just selling great this year.
But from there we want to bring that technical features of outer Wear down and places where it's cold weather but not they don't need technical.
Product anymore -- jackets and polar fleece and -- -- and that's a pretty competitive market very competitive but we have great brands that restricted.
Kids enjoy -- and our market is fifteen teenager geographic.
Demographic and these kids are totally -- action sport so.
Our brands resonate with and we could never get -- -- How do you commitment that they're also fickle.
How do you keep your -- relevant and more importantly cool -- -- -- there's a there's a fine line between being cool and being overexposed right how do you balance that.
I just think we have really good product visionaries our company globally we have offices in Europe and Australia and Japan in America that keep designing.
Great stuff for kids and our focus is that.
Say the fourteen to eighteen year old girl guy.
And as long as are visionaries make product for them this innovative and exciting and will be cool forever and if you would ask you this for over my 35 year career.
So where you're already CEOs he just sits at -- border in question numbers either we get some video of you serve it.
-- had a video that you.
Yes that is pretty good what do you I know I -- you look at aboard is that's a.
That's a 610.
-- -- not in and Europe actually but one of our shapers Christian Bradley and that's.
Very far away spot called garage again and Java.
While I highly I had my best books of the year and a and a book called the wave by Susan -- all right should check that out so about rogue waves.
Features a lot of Laird Hamilton those -- -- -- by chipping in someplace that.
If you look at for the ultimate wave you know they don't -- Buckeyes a real pleasure to have you on thanks end up come back and let us -- things at all thank you.
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