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Almost every day another athlete makes news for bad behavior Michael Phelps busted for smoking pot yankees superstar Alex Rodriguez plays baseball player admitting taking steroids.
Representing an athlete in this kind of environment it's a lot more challenging than just negotiating a contract and no one knows this better.
Then perhaps the most successful sports agent of all time David -- He -- written a book about his climb to the top of the sports industry it is called.
-- -- -- The secrets of success from the locker room to the board room and he joins us now great to see again thanks for coming appreciate it.
By the way the forward is by Michael Jordan said.
You know he you talked him into going -- to have to.
Is that you're right there are -- this fire -- follows that the tone he he also says something very -- he says I always knew that David would tell me.
What he truly felt even when it wasn't popular or politically correct.
Can you think of an instance where you have to say this this ain't -- work.
-- most of the lawlessness which really has a lot of relevance to today's -- -- situation room without Rodriguez.
It will Michael's playing golf with a friend has an Al woods and -- invited a convicted felon.
You know to the course there's a lot of gambling that's when the checks cleared he was investigated golfers association with this individual.
And I was watching TV one afternoon he comes on doing press comes with sunglasses which -- so on -- I flew out Chicago immediately and on the way out I'm reading that the press and Jesse Jackson is very powerful -- has said look you're Michael Jordan you can associate with whoever you want.
So I said said to Michael.
You didn't -- anyone you -- rob a bank you know you didn't murder someone.
But committed terrible mistake in judgment of socially with the depression you need to apologize and he got really angry -- -- you always take the side of the companies I said listen your side.
You know if you want -- so -- you want I'll cancel all contracts you can have free association.
If you wanna be a role model for Wheaties and -- golf and Gatorade knowledge companies and your own brand Jordan.
And you got a little more careful.
And he thought about who oppose the Favre -- really there's only atomic thing.
This is you're going against Jesse Jackson for gonna say -- advice I wasn't which are speculative but he's not my client and -- season to give gratuitous advice.
Who's -- who's going to be on the receiving end of you know who who picks up the while I was nervous about it but that's your job he's paying you that he's -- you not to buckle under the pressure and to tell what you truly believe.
And he thought about I want to the game that night after the game at a hundred reporters and apologized.
He was humble contrite and and the situation -- years and it's something I -- to take the sunglasses -- he did it.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You know so much what happened at least would -- would have to do -- with guilt by -- or associating with the wrong people.
But it was something that everybody seemed to be doing back then that's the story that we're hearing are there are some.
Cases in which you just can't keep your your client as an agent away from doing what everybody's doing.
What had clients who have been involved in.
We've been suspended for you know for smoke marijuana or banned substances my very first client John Lucas.
Was the first forever banned from the NBA for cocaine and I was one of the foremost experts on drug rehabilitation.
-- so I also -- through it -- -- I think the case today.
It's the classic it's a classic text text -- case in.
In public relations where the cover up was always worst in the crime right it Scooter Libby is Michael bit.
Well Alex -- looked right in his sixty minutes camera I mean you don't.
If you why.
Two local camera as weather but the sixty minutes and I mean that's what people remember is that laughter.
But that's what the fun and and you know listen I've made a lot of mistakes in my career I must say them you know the rule of the stuff that.
We've had so many examples just the last few years that being the most.
Most recent Michael Vick -- I think the dogs right I think that.
The Smart play is to save your client.
I know you're not gonna want to hear this but eventually steroids as a major issue congress has investigated.
You know the truth is gonna come out of control like the old -- awful to commercial you can pay me now.
Where you could pay me later you know.
If you fess up early I think all these guys I wrote in the book about Barry Bonds I think -- Barry Bonds come out initially and said.
I was in my thirties I was a great player I'll watch -- used to 35 home runs.
Hitting sixty -- of -- at holy gosh this is weightlifting for.
They've taken the stuff and it wasn't -- at the time there was no legal -- the baseball rules.
And I realize -- a mistake but the competitive pressures you know I buckled on the I'm sorry to my fans to the game.
I think people would have forgiven because he was a great player and all you do is be humble but when you.
When you deny deny and deny and eventually the truth comes out.
He really dug yourself a hole sort of begs a question for bonds and for Alex Rodriguez said they've been let down by their Asian.
I don't know what I'm I have great respect for -- abortion in the -- profession is one -- very few people of your credit.
-- Scott has done an amazing job first client she got there Rodham and -- what should he first of all should he have known what Alex Rodriguez was doing and I don't know he's got a lot of clients he doesn't live with the guy Rodriguez is out of 21 year old kid or Bethel park coming out of high school.
And and -- he's not responsible.
You know first class action I also think it is very unique position because a year ago when Iran 121 buffet for advice on this contract.
Because of because of the comments that the sky had made during the World Series I -- slightly undercut his his level of authority with -- -- -- put a minute.
We'll bit of a weakened position.
And so I don't blame Scott -- you know and but I think today if you have a press congress -- all the transpired.
Prior prior to add to yesterday's press conference either don't have a little what -- said or how that and come out and have told us.
-- by the way this advice is just as applicable to business people as it is to sports figures I mean it really carries through in fact have you advised any business figures.
Either formally or informally about it press informal because I think.
I deal with the -- -- north and I was really -- I don't know -- very combative.
And you got to live with that -- a job to do they have to you know at that market value or just aggressive try to get the best -- and you add that I think I think he's doing press wants to know things the sometimes not at liberty to disclose and you have to form relationships with them with the important people in the media and if you could help them.
Without without crossing the boundaries of your own you know confident tell you should.
Because it all comes home to Ruth David they're giving me Iraq but I just got asked.
Did you really advise your daughter not to become a sports agent I did at the time because she grew up in a generation Michael Jordan and Patrick fumes in July saw what you -- doing how much funnier rational people I think I think that they were the sport is little bit corrupted and you know in the recruiting and some of the practices and I think she would have little bit -- -- distorted view what to expect but it's a great book by the way this book is been pastor at its dirty at the edges because we've all been passed around reading in the title surprise -- how Paul -- well.
You always go to the heart of the matter out to a great to see David -- play so much you appreciate you coming because they there for second -- not.
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