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Hi this is very cool as part of our latest installment of our American icons continuing series.
Liz claim it got stuck with the just.
Awful job of having go to DreamWorks Animation spend all day looking cool technology and interviewing high profile guests I'm.
How you make an -- Since that terrible assignment -- must tell you -- tell you it is fascinating to be at DreamWorks Animation to really see.
How far animation -- economy of course Bambi Cinderella from decades ago where they had the hand drawn story boards.
We're gonna show you've got a lot to learn when it comes to animation were in the hallway before the story courtroom.
Yes they still do the hand drawn characters and faces.
Real artists working here and here over here for example these of the story boards that they -- -- into the wall and they store them here I'm gonna pull out this one this is from.
How to train your dragon coming out in March -- you have some of the original drawings here what they do and then.
Later on -- for example was from Shrek four which is coming out in May they have they are able to bring along the process -- so they add all of the color and and the key tales but it's really the three V park that were so fascinated about let's go into the story -- and I'm gonna introduce you to the man.
Who win the animators come and say I envision all of these things he's the chief technology officer says will be trying to make that happen company at -- Chief technology officer of DreamWorks and.
Mason good morning to you have to -- excellent.
That's the thing -- -- people -- the animators come up with these crazy ideas yeah at health leave me about it.
That's right that's how tough challenges that well -- -- the super exciting talent -- and of course our core.
It's all about storytelling and for us what we try to do with the technology is just provide the tools and technology to create great things on spring.
There was a character I don't know if you've got some monsters vs aliens but it was called -- and that -- spotted a huge challenge for you right because the animators wanted.
Almost an X ray type of person -- see -- thing where you could see that could swallow things like -- write what you have to do to make that happen.
Well Bob is a great example of this marriage between art and technology.
-- -- character that's kind of a liquidating these kind of a mass but yet he had performed in the hit to basically act and perform the enemy understands.
One of the things that we did for Bob which is very -- for each of these films we've got a team -- golfers together.
We sat in front of some scoreboard and sketches and said okay how we gonna create this character.
And is that combination between being -- between customizing software building tools and putting that in the hands of the enemy is to bring him to life.
You've lived and -- how to train your dragon which is going to be the next big thing coming out in marching here on the screen you're gonna show us.
He's gonna show us exactly the process of things down to the -- in their -- of of some of the characters.
Sure well first I might just start by of course we're gonna deliver on the promise of how to train your dragon by some great drags I think -- gonna see some of that later what I wanna talk about here's a little bit about what we do with the other characters.
This is a design -- -- done very early on in the process and sometimes these things are done for five years in advance of the release of the film.
What this really represents is an artistic vision of what this character might look like.
And of course is capturing all the great stuff that you expect -- vikings on an island in this brutally.
Mass and so we are challenged with technologies to look at this and try to forgot how to build tools and -- to the end.
We start looking at post sketches like this and start to think about racist music they have absolutely and we start to look at things like the -- what kind of for.
And then in the beard and how it's all like -- a movement housing animator can control.
We look very closely at some simulations and figure out how to use technology.
To really enable these animators to bring something on screen that people have never seen before vagaries of deferred that you see in this best different colors that if this.
Shadowing and transparency all that is really that enable that technology amount of course we have to make it move.
And this is an example of the rendered -- this character in the in the film and again what we do you can see here we've captured all -- essence of who he is.
In the character and they've got to show you just a little clip to give you an idea what that little slower in motion.
And the question is -- the animation -- technology or does the technology drive the enemy well for us it is all about storytelling and first and foremost it's about telling stories.
But technology is such -- important part of actually bringing that on screen so it is this marriage between the art.
And the technology but always driven by what we want to do with that story teller and -- And I always talk about when it comes to 3-D -- this is on the big screen when will compensate for example to a home screen right -- it's coming and it's coming -- who gets -- coming up as you know just around the corner of his -- -- and of course and we're gonna see just an amazing amount.
Display technology in the market every manufacture.
There's no question in our minds that some of his little quicker faster than with -- And you know when he.
This is a question of how to train your dragon.
In this you can see some of the some of the characters and and it's not yet.
Employ thousands not thousands of hours right well not only thousands of man hours but it takes an incredible amount of compute power literally millions of hours of rendered CPU time that's why our partners.
Like Intel and HP are such an important part of what we do DreamWorks well it is a pleasure from -- at Atlanta.
Thank you so much chief tech.
Knology officer here at DreamWorks Animation and coming up in our next hour.
She's in charge of the dollars and cents -- you can imagine that stuff costs so much money the producer.
How to train your dragon and of course she started in live action film with.
Movies like Dances With Wolves but what's it like now to work in 3-D animation.
We'll be speaking with her and of course don't miss it 2 PM eastern explicitly Jeffrey Katzenberg the CEO.
Of DreamWorks Animation along with Paul Otellini of Intel is Intel's chips.
That helped make all of these grand ideas come true we'll be speaking all about this here.
Live from DreamWorks Animation coming up but Brian -- I'll tell you had to be here it almost makes you wanna become an animator -- you can come up with any idea.
And the techies of course to headache for them they've got to come up with -- but they do.
And they're much more creative and intelligent than I'll ever be so I'll just -- -- -- -- thank you very much to look forward to helping ourselves short.
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