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End up -- -- -- creates scenes like.
One from the movie monsters vs aliens the pair continues.
To make advances in 3-D animation for upcoming movies in my colleague.
Liz -- joining me now from DreamWorks Animation.
And Glendale California lived here -- it.
David you know in the olden days as in three years ago would be the only number of of animated movies that could put out what maybe one a year one and a half.
Well DreamWorks Animation have this idea you know what we need to put out maybe.
23 maybe five over two years -- to help them do that.
They brought in semiconductor giant Intel sitting with me now on a Fox Business exclusive here.
At DreamWorks animation studios in Glendale California are the heads of both companies Jeffrey Katzenberg the CEO of DreamWorks Animation.
And Paul Otellini the CEO of Intel welcome to you -- Well first of all Jeff this is a huge day for DreamWorks Animation you're rolling out the Shrek four trailer in all of the avatar 3-D theaters.
But what were you up all night like talking to people -- -- half -- Fortunately that trailer.
Which is on all the 3-D friends of avatar.
At the beginning of the movie so we -- have to wait till 330 in the company today.
-- here what I -- have feedback has been great trailer playing fantastic and avatar is truly one of the most amazing things I've ever seen.
Any movie ever -- those eyeballs all across the nation look at your trailers -- Yeah I think people are gonna see that avatar really redefined what it means that go to the movie and for.
That promise of 3-D.
This is the moment of delivery I think Jim Cameron has really shown -- all the bells and whistles.
How -- and how powerful experiences that what.
-- showing this trek trailer.
Push it may be to be the first billion dollar animated film ever.
What were never allowed to say those things out loud so we'll just what I yeah.
I got pregnant -- That would be bad that would not be a bad bad because there's never been one.
Paula how technical company like Intel semiconductors.
Hook up with DreamWorks Animation that you know the partnership was announced in 2008 but.
Tell us the Genesis of it who came to -- We'll Jeffords and me.
And he called -- -- don't have breakfast.
-- When he came up he talked about.
Could we collaborate to individual.
We had a new generation of chips coming out into a deep software capability that we my bill to bring him to help them and and we said yes it didn't take much but we haven't -- yes before the end of breakfast.
And it's it's just wonderful because -- in many ways this is not -- yes it's about art and about entertainment.
But it's about supercomputing.
It's about applying technology to change of business process -- better.
What did you say to him he said listen we can't do X now but maybe you can help us do that but yet this is unchartered Wednesday.
Well you know what I think he's been.
-- has revealed itself and all kinds of ways to us over the last couple years is better technology makes better movies.
And there's nobody that has better technology -- Intel this is an exclusive deal.
Yes and so we have to technology partners HP and Intel and the combination.
Really having these two got parents.
Her little DreamWorks Animation has traditionally allowed us to do things that no other company in the world and your big competitor Pixar Disney of course from where you -- That they say success is the best event we were saying this earlier you left there and now you're here you built this.
And what can -- do to help you.
Fall far beyond anything that your competitors and how well I think what.
There are allowing.
Us to do is.
To create images and create an immersive experience that makes going to the movie theater.
A very special insane killer.
Experience for kids and for families and you know our hardest day.
If they can -- -- This technology allows us to create a.
But home either semiconductor.
-- that accompany him so he sends a team of engineers -- are not Hollywood guys.
How do you do that it's almost like chicken and then -- -- people can even conceive of what they want and then they start talking to your people about the software that ships and then how is that process going.
Come to life how -- it.
At the end of the day or engineers straight and so this was an engineering problem -- Jeffrey basically said.
You explain the process to us how to -- thousands of I have a dream I wanna get to the point -- and create this wonderful animation.
In some -- -- the movie the artist can see instantly the rendered effects of what he's creating -- not wait for about cycles it to to come back.
And as a as a as a problem -- we can we realized it was a problem that would benefit not just DreamWorks but also Intel and other -- customers because it allows us to solve.
Real heart problems and throughput computing.
As this that are it was supercomputer like exercise and so.
We have software people -- can help do that we have analytical.
Tools to look at the software.
It is an opening up I think.
A threshold of using technology and it takes -- much broader than even theaters it'll give -- going to the home I think you'll see at CES.
The 3-D televisions and 3-D cameras can't give -- -- hand held cameras.
Are the next big thing that and that's a revenue stream for example definitely sure something 3-D it takes twice as much computing power to create history be -- thing as a kid has a duty anything.
So so you can get -- two streams.
Two sets come of compressed video because video whether you're doing it at home -- editing it for yourself where they're doing the big stuff like Jeffrey does.
It takes a lot of.
Compute cycles -- as -- -- -- -- your animators who were saying it takes.
A week or something did to just shut out four frames it's that it's amazing to me but but when you talk about.
Yes and eighteen months from now they and we actually.
Have hopefully the -- you know that's next generation.
Chips from Intel something that they'd have to wait eight hours.
To render a piece of film and and see the work.
And send it back out and sent back they'll actually be able to do it in real time.
It's almost as though we're going from an artist painting blind to taking a -- -- -- -- in real time team network.
It's hard to imagine.
How that changes both creatively.
What someone is able to do and just also for us just how effectively and efficiently it doesn't so.
You know what we're doing today as sort of a topple the -- you think about it.
In a handful of years.
Literally make its way down the consumer level I think that's where the broad application comes guess today we're very specialized.
But everybody will be seeing and working in three -- your home movies will be in three days a couple of.
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