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Up this deal with -- and -- explosive and as you know the competitive landscape is tough funnier and better on their end as well there's a lot of talk about their competitors that do graphic chips Nvidia.
What are you start to see that Nvidia has a better opportunity for you -- they're able to do something that.
You know -- be good for you guys.
And I you know all I can do is -- we've seen the road map of where in hell is going not just for the next two or three years but.
Out over the next ten years they have an amazing track record -- being overly ambitious I think -- I bet that.
That's an interesting way of what happened and and they deliver you know and -- we see it as an.
-- our other.
Partners -- technology companies that we deal with that also deal with.
Intel I have to say.
I don't think there was anybody who was more instrumental in.
Really kind of guiding the marriage.
For us -- HD who've been dealing room.
You know and tell her you know joining him decades and hasn't -- you know.
This is a marriage made in -- -- for both of you.
You guys recently over Intel but it's abandon the wrong word and with the Lara B graphics chip that was originally in the release notes.
About your partnership back in 2008 that Lara B would be something that would push this even further more quickly and now that's -- scale back for Intel up.
Is that a disappointment to you what happens to the -- -- graphics effort.
-- this church a disappointment we didn't cancel admits it's it's being -- -- into throughput computing was gonna actually will help in applications like this.
In the interim we're taking our our existing product line and making that much faster and that solves every problem.
Going forward who has as we get performance of learn Victoria want to be we think it's game changing and it will allow a lot of the capabilities that he's been dreaming to have.
To deploy into these products but in the in -- room our current generation of server products does the -- does the job quite well for them.
3-D you're betting the ranch on -- Jeffrey will any of your films ever not BM -- again down.
Every -- at DreamWorks Animation will be 3-D from now on us.
Talk about monetize that doesn't that get extra expensive and is it -- the higher ticket price do you think people play it we've seen it -- this year.
Which is really I I think the year three C 2009.
You take that ten top movies of the year.
Four of them have been in three days and only less than a dozen of them.
Go all the movies -- have been made entry -- the consumer has voted.
And voted in the best way possible which is.
Given the choice of seeing one of our movies or the other movies in three -- the quality high -- one I'm not talking about.
You know exploitation films in the with the ball -- presentations.
It is a premium experience for people more than you think -- -- But charge -- because it makes these movies.
Really exciting and really special -- it it takes the audience into our story telling in -- way that we never could do before.
Your stock has done extraordinarily well over the past year you went public in 2004.
Knowing what it means a lot of publicly traded companies certainly I'm sure you -- have a lot to talk about but with the Intel hearing from Jeffrey Katzenberg.
We want to put out.
For a lot of number Jeffrey what's your dream of how many films animated 3-D films put out a year do you want to see in a couple years we would like to get to the.
Point where we have three here right now where three in 2010.
-- an 113 and twelve and our goal would be to get to three and what -- thereafter -- what we are -- with Intel.
Is a very very big part of our ability to achieve that.
Then how will you help.
In that DreamWorks Animation chief them -- but faster processors cheaper processors.
Better software capabilities.
That the price will come down for Jeffrey this is reckless conduct for everybody but -- But yeah that's the nature more flaws after -- every every -- and and I think we're also now focusing on.
Power and electricity is a big big part of the Austin running -- data center that we've -- dozens of but he got the power down while still improving the performance and everybody went.
Paul Otellini of Intel Jeffrey Katzenberg DreamWorks Animation thank you very much for sitting with us exclusively.
Coming up I'll be sitting at 4:40 PM eastern time with Paul Otellini on a one on one interview to talk about all of the news.
Regarding Intel and much more but.
Coming up in the next hour David.
The director of Shrek -- ever after his name is Mike Mitchell we'll take you inside the editing suites here DreamWorks Animation.
Florida up close exclusive look at how this is -- Interestingly enough David it's his directorial debut for animation let alone three days so we'll hear about Mike -- that experience with the director for this coming up -- here on Fox Business.
And lets you mention how this new technology is really a game changer not just for the individual films but for all of all of -- for all of movie making worldwide.
And in fact James Cameron is doing -- showing the world already exactly what can be done it is.
Changing the world James Cameron is gonna be our special guest on Bulls and Bears 4 PM today.
The man who is really pioneering this new technology to the absolute limits of our imagination and hopefully make -- a lot of money in the --
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