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He learned Jones to -- solo my next guest is the force behind licensing and marketing.
-- for some of Hollywood's biggest blockbusters.
Joining me right now from New York Stock Exchange is -- -- behind he is president of Lucas licensing.
A division of Lucas film good to see -- Howard thank you for being here.
It's great to be here.
If you only -- I've got three boys 86 and three seen it a thousand times.
But the -- story Howard is what you do every -- licensing.
Is on fire for these product tell you why.
Well I hope that your boys are watching the clone wars on TV how -- that that's a big driver right now the renewed interest in Star Wars and it's great you know the one of the beautiful things about Star Wars it's kind of the renewable.
Resource parents are introducing it to their kids and today Star Wars as the number one boys play out there it's just -- phenomenon.
You know the -- word is F we've we've watched every Friday nights that we held -- -- whole lot about it.
A lot of people are asking what's next are you couldn't continue with this animated series we planned to take it.
Well clone wars will continue for years to come George Lucas is really stimulated by this this is kind of his pet project but he's working on.
New Star Wars projects as well including a very exciting live action TV series that's probably a couple years into the future -- We're very committed to Star Wars and we want to tell.
News stories and -- do new things and we just announced a great new video game for next year called Star Wars the force unleashed two.
And so there's lots of things coming to keep people interested in Star Wars.
A live action.
Series I cannot let that go Howard in the work now for the next couple years you've got to give me a little info on that well that's about.
All that I can give you inside his very ambitious -- George.
Doesn't do -- -- that is an ambitious most most of his -- start with people telling him it's impossible and then somehow we figure out a way to to do -- so.
We're we're excited about it something look forward to -- is still room for another trilogy.
Well Georgia said.
He's finished making Star Wars movies so we've got to take him at his word on that but.
He's not finished with Star Wars there's still lots of stories to tell -- we're going to be telling them in books and TV series and video games and lots of different ways.
This has been -- juggernaut for licensing what you guys have done I've got some of the toys and economy.
Ironically I have to tell you Lagos dominate our household.
Everybody from our director you -- it have said the same thing working on the death star and I could be there for six months working on the death star but what.
Can you figure out the licensing deals right now and want unique and it's so successful especially at such a difficult time.
But a lot of focus on making good product that's the essence of it's not about the -- -- about.
What product are you putting into the hands of kids and an adult collectors.
And we care about the product the people who work on that are very passionate both of Lucas film and it.
At companies like Hasbro and Lego.
And I think that's what makes it's so great it's itself.
For fans that's done by fans and we we care.
You -- fans from as young as my little boys to people like you need people have been watching the films dating back to the seventies.
How do you figure that out how do you make sure that you keep us both engaged.
Well we try to really stay in -- -- with our fans you know it is beautiful that you've got adults and kids who were -- to Star Wars we listen to them.
We you know we we are very faithful to our fans but I think.
Also this is very driven by George Lucas and the creative vision that he had the Star Wars and he's been.
True that vision for 33 years and I think that's what gives it the most integrity of of any kind.
Still Howard I hear you and my eight year old son this morning coming in here and asked him a list of questions that he would like to ask you.
And here's what my eight year old wants to know OK did it -- actually -- Did you ever actually -- -- -- actually dock.
The emperor died yes we sure we are sure OK just my -- who is the most powerful jet off.
The most powerful that I -- that that's probably something that could be debated for three years in a lot of people would say that.
-- and was the most powerful that I but of course he.
He fell from.
So it's it's hard to say maybe Luke is the most powerful jet licensee defeats.
Darth Vader in the and the emperor.
Maybe you talk a little bit about -- -- you know be but I see where your heart and well they're they're they're all up there.
You know a lot of people would say go to so that that's one of the nice things about Star Wars all these propositions you can debate and have long discussions about.
There's a lot of food for thought in those movies.
Just finally Howard we're heading into the Christmas holidays that you guys and have -- a -- -- -- now there's some of which are sitting here with me right now as I mentioned we're working on every Lego project humanly imaginable.
Just walk with me -- what are you predictions for this holiday season and as -- -- -- 2010.
Is the consumer back are they willing to spend.
That the consumer has definitely been back for her Star Wars and and they've been spending and enjoying Star Wars products according to NPD Starr -- -- The number one boy's -- out there in the country.
And -- -- I think it's a reflection.
The strength of Star Wars but hopefully it's also an indication that.
That people are getting some confidence back in in the economy so we're we're keeping our fingers crossed for -- Christmas and I hope -- Star Wars -- under every Christmas tree should just -- just quickly here what point should I get for 2010.
If my son is not watching right now.
Well you can't go wrong you know they -- -- -- core of our businesses.
Action figures and role play we've got -- -- clone trooper helmets and light sabers.
The Legos are always a great bad.
There's a new company called uncle -- -- has a product all the force trainer that's also fantastic.
We've got great video games so there's a lot of choices for Star Wars there really are.
Howard you've got the coolest job on the planet and I guess -- they may the force be with you thank thank you -- as far as we review.
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