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-- Even if you're not a gamer he's definitely no that's not the music is familiar but the game is on new believe it or not Super Mario Brothers.
It is when the new title Nintendo is pushing this holiday season -- and -- takes -- -- burglary sex and can intended sales -- that joining us for an exclusive interview Nintendo of America CEO -- he's amazed joining us on set so.
Mario and Luigi that -- but in -- Mario little -- G plus some great.
Games from -- -- partners so.
You -- having a great holiday so far and I think it's gonna be really tapped to head last year's numbers that he yet -- hit it is going to be tough to to give you some perspective on the -- business the third year in a generation is.
Typically the strongest year we're now in our fourth year.
And she was a record year for the Wii hardware business so is -- it's going to be really tough -- -- -- -- those numbers or have a great holiday season so far so what's.
Next -- as you look at the lifetime of this hardware.
When you have to reintroduce or introduce new products you keep the consumer -- what -- Things first we constantly innovate on the software front you know you mentioned Mario and believe -- New Super Mario Brothers is a four player game which has never been done before on -- Mario title.
Constantly innovating that we always -- -- consumer something fresh we've talked about great new -- going back to basics.
But every frightening and make over giving it won't making it fresh making it new and making it exciting for the consumer on the software front is what keeps them coming back -- buying Morse.
I'm gonna -- playing when -- -- I gains and DS I'm not familiar is much that this one.
Zelda yes that so I'm just gonna go ahead and do that -- an -- -- -- running and jumping on the interview because I'm your core customer right you are a key part of it and that's really the key customer base is the one and you get 80% of all women shoppers out there right.
As -- -- you some confidence said that in the gaming to know that may -- women are jumping on board.
Yeah I've I think it's great but if not my -- and in in in knowing it we are talking upset about.
You know I first remember the Atari then you were really revolutionary when coming in into gaming and that some of these different games that were introduced but now.
It seems like demographics of really changed to maybe start looking at that opportunities.
With the age groups that are older some I'm wondering as the industry looks at demographics.
How do you can capitalize that.
You're moving forward sure what got -- you hit it on the head it's fair to say that ten years ago the core of the gaining -- was fifteen to 25 years old.
Well couple things have happened first those consumers have gotten older so wanting to make sure that we continue to speak to them as they've gotten older very important.
But also from an overall democratic basis by ignoring the consumer 25 plus was a real missed opportunity for the gaming industry.
Everybody gets gained just tell me about the way that my driving is not as good today Adam and making your building literally -- -- and the -- I -- -- thought.
I can see the princess -- must be nervous.
-- -- is my question I'm in -- that a tape.
Take me for instance I played these games and I was a kid we were just reminiscing about -- -- football game where -- could even have images it was just the light that.
Would go over you know and you would it would pass.
Any chance of that stuff coming back to get someone like me to play again because other than the -- You know which I really don't do any thing I'm a lost consumer somebody get someone was over forty to come back to.
A couple things -- first in terms of current games there's a lot of great games.
Targeted toward you to get you playing.
Wii Fit plus as an example stand on -- balance board shift your way that.
Great way to Ted.
Get back into gaming.
We also have on the Wii platform what we call virtual console so all of those great games that you remember the original Mario game the original Zelda game we have available for -- It's not selling games out there college duty for example very violent graphic games -- -- geared mostly towards teenage boys so.
How do you compete with that.
What you've got one thing about the Nintendo business is we have that type of contents.
And everything else for non experienced gamers as well so we've got call of duty we -- Grand Theft Auto on RTS business for example.
But we also have Wii Fit plus we also have Wii Sports Wii Sports resort.
To make sure that we go literally from five -- 95 you can.
-- innovation but how do you keep prices down at a level where consumers of all different levels in all different salaries.
You know we were fortunate we've got software everywhere from twenty bucks to fifty bucks out there for all of our products.
Really right in the sweet spot of where the consumers willing and you can keep -- there -- we're able to keep it there.
If there is any chance -- this question may be coming out of left field but next year congress is expected.
Tenets of loosened the regulations over gaming for adults gambling we would call -- Nintendo in any way involved with any of the major gaming organizations out of Vegas certainly cap.
But to get a software that would deliver those kinds of opportunities through the Wii -- through some other new device.
You know that part of the gaming business really for us doesn't hold much interest and -- -- -- because in Japan for example where our parent company space.
There's a lot of that type.
The gaming -- literally borderline gambling type of activity but for us.
We just don't find that interstate what we do we'd like putting smiles on people's faces vs frowns when they lose.
And that type of experience and so you know we we don't see that as as part of her business -- They're telling me it's right getting get to the castle I don't know I don't know how else is really my thing -- -- get I need to get the magic sword at.
Apparently knew -- I.
That idea I've Reggie thank you very much for coming in -- congratulations and electing the holiday season thank you so much and that will be -- checking in with the -- next year bringing this big games.
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