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Brenda Ross is joining us from Los Angeles is -- prime sport and we're talking about hospitality.
Big night for you guys tonight isn't it.
You know the BCS game in this game in particular by one of the biggest college football games of the decade Texas and Alabama it's a tremendous matchup.
Brendan how's it been -- corporate hospitality sporting events here.
Over the last year and I'll -- particularly because we know that banks have gotten hammered over the last year spending any money that you -- always -- banks.
Carry forward into 2010 -- things sort of the read them.
-- corporate hospitality actually held the -- reasonably well and has been rebounding pretty strongly.
The thing about relationships during a recession is that they really become all important and what we do is build in cement relationships so.
When people get together at a party for three or four hours and then go to a big football game that's is a tremendous experience for them.
And that experience really is something that clients and in our customers just continued and I.
Have you had to slash prices and all our work with people package deals things like that in order to continue to have you know these.
You know the interesting thing about -- BCS game is that prices are actually up about 14% over last year to some extent depends on the match up.
-- and prices for the hospitality experience itself or holding steady notes 275.
To 40500 dollars a person.
You guys any official -- Italian partner for the -- of roses.
Rose Bowl game for the fourth consecutive years of tonight's game is a big game for you when you look at.
One of these bowl games we talk about it how there's so many ball games 34 bowl games what does -- mean for the local economy is it does it depend on where it is.
-- into such a big city so that -- so much is going on.
How big is -- tournament of roses for that city's economy.
You know the thing that's exciting about the tournament of roses is that an especially during a BCS years that you've got an entire parade.
Which brings a tremendous amount of economic investment and then you also have to football games spread out by about five days.
So for us building the corporate hospitality village you know a few 100000 dollars goes into that that's local vendors.
I think it's quite a big deal -- -- for Los Angeles.
So you can't you know people are paying anywhere from you said 300 to 700 dollars a person and you're saying that's held pretty steady but I have got to believe that your.
You know -- raw materials -- costs have gone up we've seen lots of neat things like that increase.
How do you work all that into the equation.
You know it the cost are mostly is services cost you've got people who need to put the -- up you've got people that need to bring things in and carry them out we've also got people cooking the food.
When you look at the whole budget food tends to be a relatively modest part of it.
And in many cases were able to get vendors to because they enjoy the exposure that they get.
-- are high and visitors governor Bob Riley and Arnold Schwarzenegger may be there that they'll actually come in for free so we get a fair amount of vendors copy things to us.
-- next time -- in one of these -- I see a lot of signage.
Whether it's local -- it's national how is the advertising that affected.
You know I can't speak specifically to the rules both advertising I know that's sponsorship is the -- I think the parade is a big deal for them.
So that probably has been impacted a little bit more than on the hospitality side where the business of building relationships never really goes out of style it will.
We like to think of -- as a kind of a situation where you go into recession and you kind of want to know who your partners are that you're really get them hunkered down in the bunker web.
And those are people that you -- would like to entertain in this way.
Do you use sponsors for example if you -- you got a Big Ten.
You expecting thousands of people there.
Are you partner up with Constellation Brands for example to provide the lying and they provide signings and things like that is that the party of business.
We do I believe that our Super Bowl party and called shine this year in Miami we're gonna have -- is a major sponsor.
Got a couple of -- sponsors quite a few people are going to be coming in.
So what's your what's.
A -- brings in the most revenue for you that -- be much base your whole year on.
You know it's it's not quite as clean cut -- that thankfully we know who -- their whole year on any one event.
But what what I will tell you is that the big events are -- -- Rose Bowl the NCAA final four is a tremendous corporate event.
I think the masters is one of the most exciting corporate events because clients to host party down there can actually bring multiple clients and over the course of the week.
So they can take those expensive badges and recycle them across their whole client base.
And then finally the Super -- tremendous we'll also be doing a good World Cup businesses here I don't know how corporate it'll be but fans are definitely had at the South Africa this year and that's gonna be really excited Haskell.
Brendan obviously the events very important meeting with the -- is the suitable.
You can set up -- ten people will come they will be there but for how much of your business is let's do something differently at an event.
-- to attract people to come to the event that may not go ordinarily.
You know our business is really about taking those corporate relationships and cementing them.
So we know we don't necessarily stray too far from the formula I think people value people are sort of valued and judged by the company they keep.
So we do look to do some exciting things bring in bands have announcers to attract the kind of celebrities that people do like to see these events.
So we may have Denzel Washington this year as I said probably the governors of California and Alabama.
We'll see some sports stars Robert or he'll be there rather -- -- -- make an appearance Marcus Allen will be speaking.
So people like to have some celebrities there and then they like to talk business.
So I don't think -- a company wants to sponsor an event like this how -- we find -- what's the best way to do it.
If people generally go to prime sport and that's where they find us.
You know we kind of think of our business has a couple of different pieces but people think about corporate hospitality they often don't put it in the same sentence as advertising and marketing.
But for a business that has a relatively small number of big relationships.
Corporate hospitality is generally more effective for them.
You know this really you think about it it's seven degrees in Pasadena today so.
You know where would you like to go after you're done watching this show would have -- to pick up your VIP parking pass head down to the Rose Bowl spend a few hours having cocktails with your biggest vendor who invited you to the BCS game.
-- that that's the kind of experience.
That repairs relationships and build them this is nothing like -- nothing like it and for anyone out there who's actually been to one of these big events possibly the invitation of one of their vendors and they did it just it's you know -- it makes the relationship.
You the answer that question is yes I would like to be picked up in my limo or get my parking pass and had down there you're reworking -- bought off tonight you're in it.
All right I'm really working hard that he did it take two seconds to watch the game you know work all the way through it.
The -- in my -- ahead of procurement is responsible for buying all of our tickets.
Actually the Texas alumni solving where it's -- more and sitting on the Texas side rooting for the long night good for you thanks Brandon.
It's a tough job.
They have put it.
Have fallen to grab us a crime sport hospitality -- big time suitable things like the masters certainly tonight -- -- to -- out of the Rose Bowl.
Let the national finals rodeo to really didn't talk about the -- these guys -- the World Cup I've also our DU before.
You have -- I haven't covered actually in the past he modified at all admirable self.
The lord no -- -- reasonable -- let you kidding me I can't tops in the toughest man on earth blows don't know that.
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