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Stepped strong sales at Kmart -- C is to boost its fourth quarter earnings estimates the company is president of home electronics is with Al Shibani Joshi right.
Now -- from Las Vegas divine.
Yes you're right yes and joined by -- not since he's the president of -- years.
And Kmart home electronics division -- happy to have you here today air and it's a pleasure that I wanna you know I wanna take a step back what I think it's here is that maybe think of an old school seniors and I think about ten more washers and dryers and refrigerators and I plane's -- -- -- that.
And of that nature.
But this isn't about that yet you're trying to make a big push into consumer electronics what is that much.
So we started that -- thanks here's blue electronics cruise lines last August where really find out where drive the awareness that -- has carried electronics.
There's several key aspects of our marketing strategy.
We have schools that help you decide what the electronic.
Product to want to buy one of them is TV matchmaker that content.
And -- -- that time you can think give it as the -- many of electronic.
-- you tag line -- line CNN it comes up with my perfect way for an appointment and go through a series of questions -- dim the lights in your room you can they helped by your TV.
-- went to video games they didn't -- -- that helps to pick the right television.
Think if we know the average consumer spends seven months trying to pick the right flat screen TV and -- -- -- to be this year's -- electronics group.
Because as you say here's as the trusted American -- kind.
That we do have this little electronics group that can really help -- make that decision.
You know I also -- undergoing a big marketing campaign is gonna happen around this around this super ball.
Probably includes a few familiar faces here let me see we can play at -- -- this.
-- -- -- And have.
Let me amongst the blue electronics.
Crew -- I guess we knew that the customer had a tough time making a decision and we wanted to say that fears of place to make that decision easily because we do real time price -- -- We have the right brands and the best celebrity for that -- adding it's just a game I have the Bobby award for the best use of the celebrity would backfire yes we have additional footage where we will be sitting for commercials.
On the -- two weeks prior to this favorable and begged to be able to go online and vote for your favorite pet rat pack -- This is a great way to see you have a little fun with -- that -- the awareness that -- has electronic.
Will you be able to buy the hottest -- devices and -- is that what you're going are you going for a little bit more mainstream devices and net -- four.
May -- people that are looking to spend a little bit less than one.
Definitely some additional functionality they don't -- the next generation technology.
Actually from a television perspective we -- all the major brands and we're very excited about some of the new trends in 2010 we will have the 3-D televisions up.
IP TV enabled televisions.
Very much in the digital imaging and I think gaming in hardware and as well.
Software is very popular affect customers -- I think you very much -- -- and I'm here and next morning you didn't know threat argues that Obama plan.
All very funny Shibani Joshi very funny indeed.
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