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Are always playing with a very very special guest Jeffrey Katzenberg CEO of DreamWorks Animation taken away -- Well out here at mr.
Katzenberg got to feel they told -- that renaming is to be DreamWorks network we could leave box businesses and other.
-- into the ramping up actually I'm you know sounds good today.
Well especially considering you've got a huge announcement here today about.
Your partnership with Samsung are all about reading -- look what we have here you must have done this week we have this done especially Korea thank you so much we have some sort of content -- panda DreamWorks Animation -- -- -- Talk about the announcement today -- Samsung that's what it means for the average individual watching television in their home and having them either.
A -- -- -- three.
3-D monitors for the home.
New glasses which I think you're holding a very cool pair of grass is I -- these things right and these new monitors course.
Beautiful and eight.
Deliver such -- credible image.
And I thought that 3-D for the home.
Was going to be 35 years away it's.
It's comments here and -- this year and they are introducing these beautiful beautiful monitors and people via live C 3-D -- there.
-- this could be a great business venture for you guys because you are from now on as we -- -- two weeks ago but the whole bit firmer animation that you're only making.
He's now in -- But what I'm talking music this is ready now is it really -- at a at a point where it's.
At least affordable enough but also the quality problem.
-- -- that quality is outstanding so there's no question but anytime you introduce a new platform you know into the consumer electronics.
Always starts sort of -- high end.
And then quickly you know gets adopted -- into a mass market.
Enterprise and that is what we're seeing this is really the first year and we shall see.
You know -- distributed.
Three monitors to to the home this season you'll start to -- contents of the you've seen announcements.
-- ESPN sports' Tommy Hanson to do this and the Discovery Channel and so you're you're now going to start to see.
Driven mostly by sports but also by video gaming.
To pick Samsung and not only will they do the television sets but they do the glasses and -- -- -- -- the Blu-ray recorders I.
Well they're the number one.
On television monitor company in the country and they are.
-- of their work is just sensational.
-- -- awfully impressed.
Isn't exclusively with Samsung now this is just first.
You know introduction -- them into this time -- -- -- we will continue to work with them so we'll see -- -- -- -- does it change.
You're going forward we were already totally prepared to start making all animation greedy.
-- that in any way shape or does -- Ali and so Justin and -- When we went into -- this year.
We really didn't anticipate.
Then there would be a big home market yet -- thought it would take awhile to get there.
Because of this is accelerated the way it has -- -- now started out looking at a number of plants and so one of the things that we are.
Likely to do which isn't the end of this year and take the entire.
For Shrek movies.
And convert them into all three states really had not been named -- was offered in three games but we will actually convert all of them into 3-D.
And often and exclusively.
OK that's next president is definitely I have to say because we hadn't done that yet -- Her.
Get ready to do OK so you're getting ready to -- -- Shrek one suing three think about.
Erica thanks and I have kids I don't think we're all excited about this year contract fourth trailer just rolled out -- I have but I have a feeling that they actually probably would like to.
We'll probably right now because it means I now have to watch 12 and three.
War time that you -- me I don't quite honestly -- that was torture you.
And of course with classes but avatar.
How much you game changer and a courses of fox movies the world.
Don't want to -- it but it's putting aside is a brilliant film.
Jim Cameron has changed movies forever.
I think avatars can go on the Titanic being the number one.
-- That it wins the Academy Award.
Any changes what it means to go see.
Movie -- movie -- we talked about this a couple of weeks ago.
-- -- seen the movie three times I'm taking place on her fourth line this Sunday in a big giant eighty foot IMAX screen.
Now Los Angeles.
I don't know anybody did -- -- that it doesn't wanna see it again and what it's done for 3-D is just blowing off the map because.
Of the 350.
Or sixty million dollars that avatar has done staying at the box office.
70% of its been in three -- the consumer has spoke.
They have voted.
They love this new way experience.
You know seeing a movie made.
That's -- remarkable these experiences.
Are different is it almost like I always say about refrigeration you can never go back to.
Just a box filled with -- but remember back -- You know -- AM and was -- applause when they had that moment that switched from black and white collar world the world that it didn't.
And the world was forever changed and -- really what The Wizard of Oz was.
You know in the introduction of color seventeen years ago.
That is what Jim Cameron has done.
It will forever change.
We'll Shrek four forever change -- -- match.
Well I think it continues on the -- I think monsters vs aliens which was literally -- first.
3-D movie using these.
You know which came at the beginning of this year was really the beginning to have -- nation.
The next come -- hand.
Which actually comes out in 2011.
Net -- of being created and how to train your dragon that's -- how to -- dragon is.
Almost there nine weeks away but who's counting.
I think her career -- -- Yes whether -- the DreamWorks network thank you very much yeah.
Thank you very much rain today and I got the -- -- the Samsung of course going forward you guys as the 3-D televisions.
Plus the classes plus Blu-ray players want -- thank you.
-- -- again and get ready for Shrek 12 and three to be converted to 3-D epic season there.
Would have -- would.
Breaking news both the most regular -- bond business and then -- -- every hour and the -- have to.
Sony to a theater near you second ingredient that would be kind of fun that donkey coming actually know how much have the -- on and this idea.
You think people can really be submerged in the bar look closely don't even have to come to the -- out again come on come on battle Waldorf Astoria -- guys list.
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