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Now two and -- I don't believe we have ever mentioned on this program beyoncé and here is why we mention.
Now the performer get a concert in saint bonds on New Year's C showed yeah actually for the -- -- of Libya's dictator Moammar Gadhafi.
Hannibal about it -- Has a long history of violence against women including an alleged attack on his wife on Christmas Day inside a hotel suite -- -- good.
But I don't know how much money -- -- -- made for that -- but it has to be big -- So let's bring in Laura Reese who we turn to -- anything about branding and marketing.
Laura this would seem to be an egregious example of very very bad -- in each management.
Absolutely this is that.
Clearly an example of someone thinking only about the money and not -- about their image in their brand and how this might be perceived if it got out and it has gotten out.
So the -- is look you don't have any contact with anybody who's in the slightest bit Dicey.
No matter what the -- you don't do it.
Well yeah that are a little bit she.
-- a little bit yeah I'm not so great but then there are people like it could not be sad that I you know really people that are hated I mean.
Did not me it's a supporter of how -- I mean I'm -- supporter convicted supporter.
It's not a bad guy even take -- you know he -- didn't know and connected to so many terrorism attacks he does -- -- -- of America.
And we -- Christmas Day we just had another possible terrorism attack.
People are very frightened and very get fat and very angry that someone could be thinking saw for a guy as horrible as that.
But something completely separate now on this is really very separate from -- Tiger Woods.
I know we talked about in the full law.
What advice would you have for now to recuperate his image.
Well -- tiger was it it's very simple go out there and play some golf gosh darn it.
-- what you need to do aliens get back out there on the links -- was the worst thing I think he set from a PR perspective.
And is that he was going to take an indefinite leave of absence from golf absolutely not -- that it take.
You know we got and that they get out there and practice.
The way he's -- -- -- take his career.
It by getting out there and not just playing -- winning turn and -- people allotment because he is a great golf player and they will continue to -- -- him watch him and appreciate and if you can have that six that's on the course.
And it taking heat add them back you know that the incident is the -- -- -- if he didn't know what you know that that -- -- connection is very unique between.
Beyoncé and tiger if you don't why you know what you're doing things that you don't want people to find out about.
That you're doing don't you because in this Internet age it is quite likely that people are gonna find out and that easy money and -- easy girls.
Are perhaps -- -- at a Manhattan.
I wanna throw something at two.
That -- -- you have an ounce of for the us.
Good who would you say has the best image the -- is most -- polished image of any personality.
Who advertises and markets any product who would decide that is.
God that that is an almost impossible one.
You know this day.
Obama certainly had a a great one I think he -- now.
As an all -- I let you know there's still the culprits of the world view is that shine yet clearly tiger used to be be nothing used to be -- to have that.
Ford's top five most influential people and now they have -- away and that -- quite sad that you know I think OPEC still out there.
But really we.
We don't have very many -- he falling.
And he hasn't quite -- Interest and lower -- a -- thank you very much.
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