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So let's head back to the consumer like I I started that sentence with a word so because you'll notice.
Everybody get the Consumer Electronics Show begins a sentence -- -- word soul isn't that right Shibani Joshi.
Well yes it yeah -- -- as it has here on CNN Californian.
Yeah California and like.
Like Californians -- good day today that what do you lady got got doctored to rain and dad bottom half falling comment obviously -- a very prominent in the famous musicians but what they're also.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- In the world -- -- -- joining me now is ahead monster and milk leave -- CEO of monster thank you for being here well thank you for having me and I so let's talk about the obvious that there's -- hot hand to happen in stat yet you unveiled last night and very flashy event.
And some new products and that are tied to Dr.
-- lady got back and and also gonna -- Send us your -- -- so we introduced yesterday.
It was a product they're all supporting.
A product red.
Version of -- solo headphones okay.
And solos a smaller version of our big Dr.
Dre studio beats and has been extremely popular so we introduced the solos.
Late last year.
-- dot in Bono wants both wanted to do something that could help the HIV is an inside to the red campaign -- really angry candidate Ernesto a lot of big companies have participated -- -- Was country that's that's a Bono project.
Then he wanted to.
It was Lady Gaga to help yes so book club motto and -- got this is -- -- late last night when he's become available what's the price this will be available sometime in April -- and the price will be two unemployment are right so let's.
I'm missing a couple of others you've got these earbuds which may be a little bit more sleep in -- -- little bit more went along the lines and I'm looking for a political that.
At least yeah I have to I -- I have a -- Well -- -- are the more popular one because the more portable and of course we have many many earbuds but last night.
At a press event we introduce.
Diddy beats and -- TV on the back yeah.
And Diddy is an icon or Faxon and it was music yes of course he's the marketing genius who laurel and so hopefully you'll so -- -- -- -- -- -- going to be 200 -- and those -- -- -- -- -- 169 dollars.
And then how much -- left and I at least another us again this is they -- car very passionate dot com a great project.
So you know about the Braves started out as a DJ.
And so we're coming out with a DJ headphones but also can be used but aspiring.
DJ people wanted to you know like the and aggressive.
It's calls them out because it's been.
Larry it's great that he gave data have not here to the crowd listening to the crowd and won here on the -- -- -- yeah -- absolutely know what set price tag on this.
This was going to be 300 dollars.
Others to be available sometime in April.
Very quickly before we go -- you're working with the world's leading -- maker about eighty people get out there but you believe that the market for headphones is actually going to be big -- Then cables explaining why.
Well we are the leader in audio video cables -- -- -- -- tremendous part of our business but -- you buy.
Demonstrative -- to my cable when you buy TV or Blu-ray player yet.
But if you look at a lot of people out there who already own iPods and Smartphones that can play music that is it massive.
Massive market many times I believe that if tables.
And you you're coming -- differentiated product tier team that captain mark and a different highly differentiated but also with the support of -- -- lovers are right thank you very much and only need he had teeth monster.
At monster cables thank you very much have no David because -- got so let's just tell you want to show you another cool gadget that.
I was able to find -- this is it as standard iPod.
And at what this company called the -- -- market is doing.
It is basically what you do is converting at and I Heidi in CU credit card machines say what you do it.
Well this is not working right now of course I.
Mean there is an application here that you upload for free this.
Plastic device is what you need to purchase in this is not yet on the market it's -- -- be up on the -- on the market.
Later on this year we don't know what the price tag as a bit of what this basically does.
It makes your iPhone and cash register safe for example at your office place you -- -- I'm going away party for our colleague and he wanted to collect ten dollars -- from everybody instead of going -- collecting ten dollars person a person.
You go -- iPod and you say hey I need ten -- -- -- -- -- going away.
-- for our buddy here -- your credit card and not taken any despite then.
And it becomes a personal payment -- -- these things that are also there were talking that they gadgets we're talking about headphones and we're talking about little applications.
And extensions and -- to make M -- at -- and I was.
An incredible Shibani Joshi great shot.
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