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Guess hasn't worked with hip hop icons from fifty cent to Missy Elliott Busta Rhymes he is being man behind the music.
-- -- all the multi million dollar deals.
For these musicians with some of the best known brands in the world we welcome street records corporation president.
James -- to happy hour welcome to this how -- doing.
First before we get into all of your latest -- and I got a lot going on has been a lot written about you like you know making making waves here.
Yeah this is really good some article in the journal today talking about how a lot of people -- The music industry are now maybe -- -- iTunes is not the way to deal because they're not making as much money because they're not selling album only selling single.
It's applied to -- big time in the music business everyone's looking for a new way to be more profitable.
So glad you do that you look at new ways to maximize your potential from -- sales standpoint.
ITunes is done one thing for us the chopped up that high and made you pick which you want to make a valuable to you we stepped out -- -- more record labels own their own.
-- one pound artist's own their own music and you see this happen more and more and more could have a Kid Rock it's -- Jay-Z with the American gates traveled.
So so you'll see a lot more going on like that and.
Now I mean I -- I can feed people like that kid rock and you know in JC they can't they can basically -- shots right if you have a new up mean.
Struggling artists and if you know to go online to do your own marketing to get your song on iTunes.
-- -- that that seems to be the avenue for them though because that's that's a huge market -- in a bypass what he got.
-- and it touched my taxes -- -- Again today you have to understand that you don't make much money by -- on iTunes so this intellectual property to have -- your music you have five new style.
-- just selling wanna make the most out of it because -- the data as a business.
Enjoy the music -- is going to changes right now.
Like that scene in the godfather when they say this has -- every few years to clean out the rest steel pipes it's good because -- a successful real individuals that very talented will.
Overcome it and we'll see them stand strong.
OK so talk to us about your biggest deal -- many I'm Sarah but.
A couple of things you have going on right now what's interesting because some on iTunes and the delivery method is going to be changing know a lot of the going to be CDs and dvds.
We're gonna see flash drives become more relevant.
Listen micro SD cards including your phone your phone as a slap on the sci we instead of micro SD card you -- -- buying music and downloaded directly to your phone.
And move forward and actually have a portable music player W Blackberry out its regular cell -- so -- this is a very interesting deal that we've done.
And because -- icons of music we just have icons of sports so what will -- -- sporting goods which is the only Latin owned.
And acknowledge company sporting goods companies do these what his company acknowledged by Major League Baseball it's owned by Carlos Beltran Carlos Delgado and Magglio Ordonez -- pudge Rodriguez.
So we're seeing that a lot of people had taken their own future their own hands and their destiny in their hands these ball players to do it at the musicians -- doing it so -- Without -- fascinating fascinating stuff up.
Some of those guys to come here.
Let me give -- that now yeah basically you're a company like yours you know here.
Basically you know you're young you're on the cutting edge -- -- the trends and everything so people sign up with you for example because they want.
To be in the forefront all of all of this -- I mean.
Double honestly I have not heard people talk about how with -- gift that you're gonna have the a little the remote things I don't know exactly what you currently I Gretzky -- micro SD -- -- you get your music that way that's not.
That it is a you know what people want to be next us -- -- -- -- great service business we've become a strategic thought partner.
You know we might prefer talking to a service but you need us to help you strategize on the right movement to see those friends before -- -- it.
Absolutely that's what we try to show you.
But the end of the day we all -- go to get there's room for everyone there's a lot of competition out there but competition builds character that we feel that being honest my partner Steve Ripken and I always have the same.
Crawl walk run but crawl what a character walk -- -- character and when you run with -- run all the way to the finish line.
So now how do you make your money is it from like brands like so rot in what's this one here I'll.
But I you know SanDisk and so forth so they hire your company.
And you can -- -- and have the connections already determined which artist was athletes look them up -- What we determine what the right marketing initiatives -- what is your brand messaging.
How do you want your -- to be perceived what is the relationship between the consuming a branch.
And how do we maintain -- how do we manage that relationship so we -- expect to take -- their brands that we represent to the next level to -- consumers are speaking to.
We -- the consumer.
-- -- -- -- on site going to be -- going to be -- my grandmother my kids.
At the end of -- data brand loyalty so we understand that -- -- because we see him every day in America so we maximize that -- and manage those relationships with the brands that consumers and help them.
Because these brands was successful before we got this it would have to be all -- all we can help them maximize.
-- he had yet to help them also state trendy everything.
We have been hot last month but that's that's a whole different game madness I let me exhibiting a lot of us -- Thank.
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