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He digital revolution has not been kind to the nation's print publications with advertisers jumping off the page and onto the wet but time and Newsweek haven't let dwindling ad revenues slow down their race.
To be the number one news weekly magazine -- news magazine -- and I magazine activate America.
Here's now -- -- business rivalry began.
The nation's first news weekly magazine time launched in 1923.
The debut publication of timing of one of its -- ten days -- non become a major player in the publishing world.
It was -- -- moves and co-founder Briton -- This time introduced its most recognizable feature the man or as it's -- have a person of the year issue.
They're first man of the year hits stands on January 2 nineteen when he -- with aviator Charles Lindbergh on the cover.
Just ten years after time began -- he pulled off the presses.
Founded by a former editor of time it was won't play Washington Post in 1961.
And now is a close second in magazine rivalry.
Time -- stake in Warner communications to become Time Warner.
At the time the largest media and entertainment company around.
Despite the big game companies behind both publications he -- magazine has suffered -- circulation and advertising.
Times ad pages fell 17%.
From this time last year while -- central whopping 59%.
And they still remained well within in -- world of 24 hour cable news the weeklies have invested heavily to build their Internet presence.
And so far it's paid off.
Times' website got 34% jump in visitors in 2007.
From the year before -- used to be a 38% to.
But with -- -- dropping he had dollars and the number three weekly US news and world report.
Cutting back to find weekly issues this rivalry has become -- -- battle for supremacy.
And more of a fight for survival.
And for more on how time and music and managing to keep themselves relevant to keep their rivalry alive welcome Jon Friedman he's -- columnist for MarketWatch.
And got garrison near -- -- -- or mr.
magazine dot com he's the journalism department here.
At the university -- of Mississippi good morning gentlemen winning.
-- you don't let me get started with you what makes this rivalries so rich -- so intriguing.
The fact that they have similar headlines similar themes and similar staffers people go back and forth from.
Newsweek two time pretty often but often times Newsweek so they have a big competition for was that the best guess this gets this exclusives and those stories.
Some here you know their rivalry has changed a lot I would assume over the years in large measure because new technology need the Internet -- you name that has changed the way we read magazines.
Talking about how it's evolved.
-- I mean to stop listening we we no longer have newsweeklies.
And get them Newsweek is on -- -- and -- we have.
And a weekly magazines that thank god -- -- after what we saw this.
At last weekend about the coveted Sunday gossip magazines I mean that's -- -- of the information about how we're going to elect people.
-- going to be scary so I mean I've never said that blew it.
We will need a magazine like time or Newsweek that until this weekend I mean.
City needed this.
Giving us an informative analysis.
-- that no longer.
That I guess what happened last week got sending us.
What do we need to do well we had and how it was going to affect you life and if you if you recall I mean and elect has said in -- report when time was Stockton.
The eagle off time Baghdad was -- so busy we are bombarded by information that summarize what's happening.
The same thing is happening now with so busy that we are bombarded by information.
But we we no longer need a suggested that I just of the -- we need and -- that would tell us what should we be doing.
How's it going to affect all alive and that's why.
I I no longer called -- news weeklies but they just happened to be weekly magazines.
-- -- -- -- -- -- You know John that one of the things that is changes as well is that time -- released on Friday and Newsweek is released on Monday.
Is -- -- here is saying is basically true that.
At the end of the day now because of things like the Internet and how much is involved -- change because you do pick up at us weekly or an OK magazine and the -- -- Are about the presidential candidates and all the that they've had to shift their focus.
Oh for sure this race is now being fought online.
Newsstands newsstands are gone growth understands has gone to -- it could happen again.
People don't care about buy magazines induced -- -- on the web now to the battle is being fought -- vivid battles being fought on the web now that's -- is to it.
Yes are you hearing just -- -- -- saying that the bottom line is why is it that magazines are sitting on the newsstand.
Are selling for such a premium to mean the annual subscriber is -- mean if you look at the Newsweek subscription base is opposed to time.
And his makes a lot cheaper on an annual basis -- talking about those mechanics.
It's just stuck with something new that magazine -- a big huge newsstand presence and me.
Time sounds an armed assault on copies Newsweek cells may elect not to -- -- -- -- do you sense out of this 3.4 million that I'm so it's.
And and two point six that Newsweek -- so their presents Sunday newsstand is as -- up.
But beat and and that's where we we we it when we say that you -- is not important for those magazines it's important for -- bad.
But when you in the same boat and you see that you can get it hold you up Newsweek for ten dollars and a whole year off time.
For twenty dollars quite a -- -- off people close -- 99 dollars and it didn't marketing of those magazines and marketing of those giant brands.
Is the problem is not being a sense it's not do that it's the -- right time had sent these standards mean.
This is the thing is about being -- weaknesses that.
Time magazine said to standard.
In 1920 light years along how to doesn't -- yeah yeah but but senate but that does descended into -- I mean if you have any.
I mean in Newsweek -- is still doing exactly everything that every time I'm reinvents itself Newsweek I was until -- -- But the growth is god in terms of circulation and terms of a subscription models this could be fought online like I said before because.
People want to get information on line nowadays I don't wanna buy magazines to newsstands even in the -- in -- takes too long to get this nation savage 24/7 -- -- we're attached.
That well and -- but it is more then I knew I had to CNN now.
Sorry I had ever there's more than youths I mean we will not only did he speak these magazines on the long been -- magazines.
Yeah this magazine is information audience it.
Something -- -- bridging the gap between what's happened yesterday.
What's going to happen tomorrow and the -- no longer bit I mean yes you go to the -- to get -- -- doesn't use the latest information.
But but those magazines I've gone to tell -- that becoming more often and notices to make sense of what's going on.
I -- and we -- governing dumb -- we have governor Angelina Jolie.
And and and Brad -- All right -- -- great points there John as always great pleasure having you thank you guys so much.
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