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How does birds -- maintain its image of an environmentally friendly socially responsible company.
While still being -- -- bleached giant Clorox our next guest has some answers and he's working very hard to do that.
John -- -- he's -- b.'s president and CE he's here for this week's keys to success.
-- great to -- his company's been around more than two decades but you've been and buy Clorox were -- about a year.
I want to know how are you maintaining that image is so critical to just the whole nature of the company and.
Well thank you it's great to be here -- -- been around for 25 years it was founded by.
To real people -- a beekeeper and fox and a graphic artist up in Maine 25 years ago.
They started out to make earth friendly natural personal care products.
And that has been part of the DNA of our business ever since and we remain true to those fruits and continue to Foster that.
But how do you remain an act out some specifics here how do you remain true to those -- And really continue to connect with the customers bring in new customers.
Based on that banking big on by a much larger corporation and being a much larger company yourself.
Sure well we we stay true to our values we've got something called the greater good business model and basically our businesses run on three core principles one is that we make the most natural efficacious products that we can that work in harmony with your -- The second is that we take an approach to really.
Be a good corporate citizens take a humanitarian approach.
With our employees and our community and the third is caring for the environment and everything we do.
And so these three tenants really are the guiding force -- our compass for all business decisions that we take.
But I know that you come up are starting to come up with a corporate.
Social responsibility report.
To show people correct how responsible you -- part of the environment and then also you're coming out you come up with this seal of approval so to speak.
That will indicate what is natural -- what does.
Yeah -- -- we just launched our first corporate social responsibility report and we believe that actually actions speak louder than words.
We want -- to have a voice in the market demonstrate leadership and show where we've been.
But also how far we have to go still on the journey.
We are all learning together how to be a good corporate citizen.
It's in the DNA the company is it and your DNA could you worked at you know lever another consumer products giant before you came on at parts -- Was this something you're passionate about or did you have to.
I guess well drink the -- -- Well -- I you know absolutely.
It's part of my roots as well.
I grew up.
In the Boston area went to school at Dartmouth College which is called big green.
It really got into my blood at that stage I have an older brother who's very environmentally active and so.
That whole principle was set early in my life and I've gone through up half now and found a place where I can flourish as well quickly -- business are fantastic.
Sales continue to grow.
The market as you said is tough.
But more and more consumers are choosing natural products every day and we're working in collaboration.
Our our great retailers to put that consumer choice out there every day so it continues to grow and is point.
Don it's great to say John -- local --
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