Also in this playlist...
This transcript is automatically generated
College football season kicks off tomorrow on this holiday -- -- alone there -- 37 games for fans to watch.
On a wide variety of national and regional sports and entertainment networks.
Television of the Washington College football and those games are soaking in -- advertising.
Much -- -- groups concerned with underage drinking.
The center for science in the public interest has teamed up with college president and coaches to urgent end to college -- advertising rather buy alcohol.
In college sports but some thirty million dollar beer ads have NCAA refusing to part with a -- -- Sponsors Rick -- CEO sports consulting firm.
Are all sports ventures and Tracy downs as a manager of the campaign for an alcohol free sports TV.
-- projects senator.
For science and public interest welcome to you about we're going to start with you how the pennant is the NCAA revenues from alcohol advertising.
Well there -- in this context when that study was out Myles Brand the NCAA president was a sent a letter.
A hundred come the president sternly worded guess what Utah State Brigham young Baylor Rhode Island couple a school cited.
The big guys didn't we know white 45% of those schools get dollars from alcohol advertising.
And the bottom line is about 500 million dollars come to the college football from advertising.
But a hundred million of it from alcohol beer it's separate 90% of those who watch these games are over age and the bottom line is if you take those dollars away.
What do you replace it with because golf and tennis and all of those minor sports and title nine are clearly at risk at the big money goes elsewhere that's the point.
The fraternity how big of problem as alcohol -- college campuses.
It's a huge problem on my experience over a decade working on a college campus.
Trying to reduce the problems it's the biggest headache that college presidents face.
-- term is in terms of the student health and safety.
So to take money from the beer industry to advertise its product is not only hypocritical.
Mean it's doing nothing to reduce problems on college campuses.
-- and so in the sense that they're selling their soul what kind of a message are they sending.
Well they're sending in a message that it's you know OK to drink -- linking beer with college sports which.
Causes a lot of problems on before the gains during the games after the games with riots on -- fan behavior.
And they're not sending a consistent message they're cracking down on -- gaining on student behavior but then they're pushing beer too.
Of course there are people over age but to you know all the college students and the underage people who may be watching the event.
-- illustrated though kids in college and on a drink weather there's sports and -- sports you have the biggest sport on campus with marbles.
What obligation do college campuses and presidents have to sort of combat this drinking.
They do have an obligation and a lot of them are are stepping up and making changes on their campuses they're not only education but they're changing the culture and part of changing the culture.
Is to get rid of these beer ads it just it's -- -- inconsistent NCAA.
They have advertising policy and they do already prohibit.
-- tobacco gambling related.
Advertisement and alcohol but -- They prohibit I would they permit beer.
And that's because they get a lot of funding from the beer industry for so called responsibility programs that.
Don't have any dated to suggest that they work.
And just are more advertising for the -- and right.
I think Rick Rick Rick tell us what could have an impact on how would an impact athletic scholarships -- colleges stopped accepting that.
Well let's remember the numbers we were just talking about this is over a hundred million dollars a year and that's 45% of the schools that do this.
And everybody has to make a trade off and I'm not suggesting the -- should be rampant on college campuses.
But I am suggesting that this is part of the whole structure of making sure that you have controls in place and police protection and security as they do with NFL stadiums remember we're talking about the 90% who are over age who watch these ads that are influenced by it and the real key is if you don't have those dollars you're gonna have to find them elsewhere and they're not they are so my question will be.
What do you do about soccer and golf and tennis.
And title nine so what they'll let me you're doing our heads that are depending on dollars for -- -- -- what do you do about that -- what about the folks who are in supporter of these bands look sort of bands -- -- -- -- -- these college coaches who are in support of it.
What would they do of it actually cut into this those scholarships for their sports.
Well I guess feud do a lot a large -- sale and I don't mean to minimize and I'm just suggesting that.
College sports is at seven billion dollar business now and there are controls that are in place and you have to be pragmatic about it.
Retail sponsorships a big mega TV contract like the SEC just got.
With the F the end but you gotta fund and somehow -- advertising dollars weren't there for those contracts.
Rest assured the contract number would be much lower -- you have to find the money else where you get into the general fund.
That everybody would be complaining about how the general fund for chemistry and other programs is being -- To pay for sports football and baseball and basketball are the drivers and the alcohol ads are large part of it if it's done responsibly OK guys gotta go -- and thank very much Rick and Tracy very contentious subject.
Not already generally for the morning that --
Filter by section