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Meantime NASCAR race for the Sprint Cup heats up Sunday in new Hampshire at the top twelve cars fight to beat number one.
Roush Fenway rising -- three drivers in the chase Greg Biffle.
Matt Kenseth and the man in second place Carl Edwards -- surprised that the team is benefits that's the exact -- as a giant in the world of NASCAR and -- light.
Well there -- it.
In the same man that share our runner turning third base -- on eight car racing around the turn giants now from -- might deepen -- sports president.
And the Red Sox chief operating officer Mike -- -- Thank you guys do it sunken car and we're just -- can Carl -- Kyle Busch.
But we hope so you know with the chase the points are reset so we're in a virtual dead heat.
And we're hoping that Karl cannot continue the momentum for these ten races.
It might you've been in that involved in NASCAR purchased saying that half steak and grouse about how roughly a year and a half ago.
Why did do it and are you get a good turn on your investment so far.
We are we're getting a great return on our investment the you know I think -- that the purpose for doing it was to diversify our interest.
Outside of the world of baseball -- You know been very successful obviously with the Red Sox and had.
On field and off field success over the last five years but our ownership group led by John Henry Tom -- felt that.
That we should diversify was prudent spark to diversify and NASCAR was the first place we look.
The fundamentals of the NASCAR business.
Are very strong sponsorship of the television ratings are up then.
You know eighteen months -- -- months after we made the deal were we're very happy that we did.
Might I we have on the sponsors very often and I always want them to explain.
The fund business fundamentals and the money.
Behind that what they put -- NASCAR and they always kind of ball but I -- -- -- I want you to -- -- where is your way in baseball it's very clear a lot of fans but in.
NASCAR where does your money come from and what about the costs of operating these -- Welcome the majority of money does come from sponsorship and that was what really -- made the business appealing to us and you know unlike other stick and ball -- says as baseball football basketball are known in the NASCAR world.
You know NASCAR really provides a platform for blue chip companies to not only put their name on the side of the car but really build.
Marketing programs around the the team affiliation and the driver affiliation.
This year we were very fortunate to develop new relationships with.
But AFLAC -- just announced actually moments ago this morning a new comprehensive long term deal with UPS.
And you know these are the type of blue chip advertisers 3M to wall.
DI GO are murky.
But the titles of those cars if you look at each of those programs.
You know that they have very comprehensive in market approaches and in an off in case has spent considerable dollars beyond what they spend with the team.
As it relates to the income that comes -- -- you write you know operating a team is expensive if you're going to be competitive the competitive at the top of the sport.
It makes make sure you pour a lot of money and R&D and and all your infrastructure that's needed to compete at the highest levels -- weekend and week out that sort of self fulfilling prophecy.
If you're competitive and you win on on Sundays.
Your sponsorship interest as strong.
And by estimates you paid what 62 million dollars for that stake in -- What's at work right now I think.
Well we think it's worth more -- we think the long term fundamentals will suggests that the you know the sport is.
Firmly entrenched as the second most watched sport today in America.
Behind football and we think again over the long -- partnerships like we have with fox and other network and that there's great upside -- the fan base and a lot of fan base is.
Loyal long term solid core fans and we think there is a great.
Ability and opportunity to attract new fans the sport and in different regions of the country.
Well Red Sox fans arguably had the most loyal.
In Major League Baseball.
I have all my friends are Sox fans went as you read and so a friend of mine said every year you figure out a way to add more seats at Fenway.
Can you keep doing that.
-- would you ever love god forbid led to another park -- build one -- we got two new ones going up here near exit it.
Well those are going to be great for New York City I think the Boston.
Plan here is that will be at Fenway for the next several generations of Red Sox fans at a minimum -- It over just about the end of what what will be a ten year renovation Renaissance for Fenway Park which culminates.
In the 100 birthday of Fenway in 2012.
So we're very proud of the of -- and and our fans the most loyal fans and all sports as you point out -- flock in record numbers here and year out that's.
Just a credible franchise were very fortunate to be the -- to the franchise and and what we've been able to do with Fenway we think really solidifies our long term base and and and puts us in a position to compete with the those big New York teams -- the south who have.
We I have well -- campaign this year that's for sure workers are going to be in the playoffs when likely thank you so much why is great that they.
Might be -- Fenway sports and the red sacks have I said that I.
-- take -- very much.
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