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The age of cable TV one channel -- and we're both familiar faces and the brand new original made for TV movies but with so much competition out there.
-- -- -- enough to win the cable wars was claim it is that the cable show in LA with more on this site list.
Hey David well my next guest is taking a big bet on a familiar face but it's a major -- the -- Martha Stewart the guest.
Is bill -- that he is president and CEO of Crown Media that the publicly traded company that is apparent.
Of the Hallmark Channel and hallmark.
It's happened to see you -- was -- here thank you good bunker.
It's sort -- -- going to unveil in September I believe huge block we are we are we will have a lifestyle -- by Martha Stewart from.
10 AM to six feet above it Friday over.
It's a marriage of two great world class -- why not call of the Martha Stewart -- well we have we have a lot of other programming in addition to put this certainly marked as -- -- or.
Walk and we couldn't be prouder of those losers when I hear this that you're gonna have some some massive -- that revolves around this type of myself and I think they're gonna take on the food channel.
Flight time and a whole bunch of other networks that are trying to do saying and doing it well my I don't know.
No question -- our brand that is second to build it in the tape and TV and overall you look at hallmark.
As a rule celebrating holidays and special occasions.
We give -- some people's lives.
Perfectly synonymous with Martha Stewart and it -- -- -- -- We think again it is it's a great opportunity for us.
You know she's lost some viewership when she's been on other networks not plan on -- Good shock of that dealership that went away from well you -- little -- that six with -- is they don't have date date specific.
Tons of -- -- -- -- -- and enable Wii -- for bookmark that tentative on Palmer channel and we believe a lot of viewership will come back you know.
Paul -- you drill down on the advertising climate are you getting a nice positive response from advertisers who as we now.
Have tighten the -- strengths we are we've got millions.
Martha today was just a minute to daytime Emmy Awards.
We're excited about that the advertising marketplace overalls rebounded significantly the economy is improving we anticipate that this approach will be very very -- -- -- Did a very good place of their prominence.
I -- you can't ignore the fact that we're right next -- the Discovery Channel over there which of course is promoting the phone met network Oprah Winfrey network.
I know you probably say we do different things but in a way you look at them as somewhat of competition.
Well you know.
Little looks until 2000 loved it.
Down the road potentially they figure out exactly who they are they'll be competition but we look right now let's rip city -- Some of the other lifestyle brands is really where we will be -- -- -- still has a ways to go through.
What exactly that decision.
Confident -- -- -- you're doing original programming as well that it almost seems to be that famous consumer electronics being what 3-D TV appearance.
The original series' original programming it's almost like scripted television is back.
No doubt it will have over 24 returning movies that steers some on the hallmark movie channel which is -- the 35 million homes owner with a forty.
We'll have so little overkill with -- -- holiday focused on holiday he did in the essence of the homework for a.
I get I get nervous when I when I've listened to advertisers -- the Nielsen people talk about that 25.
54 year old -- saying that that's the -- all -- -- at all yet.
Last I -- -- have -- -- rumors that money.
Talk to advertisers -- plus contingent met her.
We do we -- -- more of that migration from tweeting about.
Or entity to the morning on what typically was the target -- a little girl good looks.
In recognition of that.
We feel good about.
Wall Street is not exactly standing up and -- or not they're not slamming your stuff but it's flat over the past year.
Think that with the renewed contact.
Particularly Martha Stewart you may get Wall Street to understand this.
Story veteran how do you view that certainly as we bikers here -- two distinctly different channels won't -- In the -- with the legacy Palmer.
A room movies public policy we'll fifty plus years award winning all the in forty million homes plus over show -- lifestyle these celebrations specialist -- All of those things we feel that.
-- -- -- We're we're we're getting -- the glue gun in honor of that good luck to you I think a lot of things they'll lap it up Crown Media president and CEO.
-- Scott thank you so much for David what's interesting to find here all of these networks and they're having these relationships with the cable carriers to it.
It's it's it's US relationship thereafter the cable carriers to pay up for this brand new content David himself coming up over the top prevalence of Cablevision.
He of course is the -- when -- he'll be speaking with us live.
That's not just appeal and much more that's a lot of Martha Stewart -- -- do you think that's a little too Wal-Mart the holiday time.
Wouldn't well it'll be other -- Stuart in the Martha -- and doing different shows but you have will be very theme and you can never get enough recipes for -- -- -- One is enough for many lives that you very much.
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