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Started our first guest today is the president of joint family wine and spirits and white plains New York Times to -- think thank you for joining us my pleasure thank you for bringing -- and organize data you -- into the under twenty and the over twenty sat.
But you just tell me that the average -- -- that eight dollars and twenty cents in the US it's when he is more than doubling the average.
It is it is and I think.
This is something people Russell with a right for the holidays -- entertaining and you're trying to decide.
What's the right amount of money to spend and what I would say your viewers it is.
-- that sort of eleven to fifteen dollar range there they're planning a variety of high quality wines that you conserve and still be value conscious.
-- you know it's interesting is when you give the gift to want the receiver to realize that you might have spent a little bit of money on the bottom line hi I want to half and that does not happen.
Exactly and you know there's a lot you can do.
For value and then when you get into more expensive -- you really get in the sense of place in and you can do special things by spending more money.
But it depends on which -- -- on top conference under twenty Leo yeah why don't wanna we talk about.
-- these these 41 and -- what I tried to do was choose for winds to share with you.
That are the kinds of things that you could serve for a holiday party that would appeal to wide audience but don't break the bank so.
We have here she winds under the brand Josh so Josh is a brand that a friend of bars and our partner.
-- car created -- that that name was Josh.
His high and wind is an apple wine these are California wines in their excellent quality.
Chardonnay is about thirteen dollars in the -- seven -- about fourteen dollars really high quality wines readily available.
Across the country.
And good value the quality ratio.
And -- -- huge week.
-- wine purchases.
That they think its biggest week of the year for wind -- CC -- spike of about 60% in volume.
But you see a bigger spike over a 100% in terms of the average price of wine -- are -- to someone's house they want to bring contributions so yes so do the dirty little secret about the way consumers behave like yeah I don't see here's the -- secret.
People take better care of their distant relatives and friends and they do their spouses so they buy more expensive -- for a wider audience when they're entertaining.
Then they tend to drink every day CC a big spike up.
Not just for gifts but for home entertaining to see -- -- up and and that happened in December.
Happens in November and December those of the two biggest months of the year for volume and the two highest average price price -- here.
-- -- -- -- -- -- -- Selling certain cases at discount so we sell to distributors who sell to retailers.
We do have some direct business we'll talk about the calling later and winds that we own -- -- -- we have web sites we do have programs like that.
Are we -- talking about these and trying to so I talked about just want to mention two other values.
-- -- Which is the outline here so that was actually seeing -- In this is a brand that joined our -- and the company almost a year ago.
And what excited us about -- but is it is a saying -- made from.
Organic wine in organic real super -- -- So organic wine are grapes that are grown under the rules of being organic so naturally farm no pesticides.
So this productivity -- -- -- -- I don't know I don't know we care about it and I think what you end up with -- ultimately is -- kinder to the land so there's an environmental benefit.
And and I believe you you wind up with better -- but you could probably debate that what you have without but is a really premium product made from the best ingredients.
And it's restaurant quality so angry that when you entertaining at home.
If you don't want to have to have a lot of -- a lot of mixers.
Here's something with a lot of flavor that you could serve beside wine and that gives you know you were guests an option now.
And then the -- here is -- -- -- you know from Italy called -- TV this is another partner Brenda -- partnered with -- a multi generational -- in Univision was best from Italy.
And there's a region in northern Italy called -- that OJ on that really does -- -- -- better than anyplace else in this is twelve dollars in the up was about -- -- I'm gonna try to remember any names and labels as I go into the lines on it so confused I try to dynamite and I guess -- and -- -- can I don't know.
It's not easy you and who had recommended people and it's so easy now.
Just splash a photo these labels -- at a restaurant he seems to place flash a photo that it's on your phone it's an easy way to remember just carry asking what's the typical.
That the retailer marks up these lines you -- retire what -- -- -- -- pennies as a retailer yesterday I'm giving you retail prices it depends on the customer.
-- -- retailers will run at prices quite -- could be five or 6%.
Every day prices they might make 25 or 30% margin they go -- cost below that level but that is the gross margins are now.
Okay and do you notice that some retailers giving yourself Jack up the -- continent and that -- you know it's actually the opposite could still competitive products at competitive environment that you'll actually see sharper prices at the -- which is great for consumers.
I know we're seeing that in all levels of consumer as them being you know that.
Television's in the tablets in the -- now it's great to -- consumer in this month one month and the fact.
That information is so easy to flow retailers are acutely aware that you can check on your full yeah.
How good that prices so it it's -- and prices and its lower margins it's now let's go to the expensive stuff so.
Great lines that you can offer -- -- value when you get into higher priced -- are really looking for sense of place and things that are special.
First one here is Joseph car average -- -- The -- of car who also created Josh this was his original -- -- Napa is a region that is unique for growing cabaret setting on.
Which is a really good full body great and it gets very right the Napa.
That this is still an excellent value at twenty dollars.
In -- really high quality offering.
From a real person and there's a real story.
The next -- Is a joint.
Partnership between my good friend and boss Peter -- in Jim Nantz the sportscaster.
And this was created three years ago and we are making the series winds I brought.
Two of my favorite calling -- Chardonnay and pinot noir people come from the same -- so there's a famous vineyards normal called Dutton ranch.
But some of the best paid Anwar in the -- -- -- compliments of very cool climate area.
And the winds are outstanding.
And calling wines are quite allocated we actually have trouble keeping up with the -- but really the best place to find these -- Is on the web site and not to calling wine dot com.
And -- Peter -- donating 20% of their profits in November.
How -- -- Alzheimer.
Non -- that he created Jim's dad died of alzheimer's and he's created a foundation.
In Houston and it's a cause and he's very committed to were happy to.
Provide support for that through.
Right we have -- that on screen so everybody can say on the so you just distribute illegal finalize an industry so we are actually we we jointly owned most of these projects with partners have packed some of them we -- outright but most of them we jointly on what we try to find our.
Really high quality offerings from great places.
We partners that we can work within the Deutch is -- -- for 32 years from and the hallmark of the company has really been about.
How -- we bring really high quality great values everything we do.
So -- at twenty dollars is a tremendous value.
We try to do things.
That offer consumers.
Really that the most value they can get -- like how often do you get -- -- Or any other -- -- I'm out I'm out in our California wine growing regions for five times year.
I'm Maureen are our wind partners in France once a year ago Australia every other year.
As I -- to -- what's the South Africa and South Africa we don't have -- -- the -- -- So I haven't had spent time.
-- and sound exciting I mean you know -- trend is in -- wine industry and I asked that because.
A lot of beer drinkers are going to -- What do you think changes people like expensive whiskey.
These days what about the -- concern.
It's there's a lot happened -- and it's all positive.
Younger consumers are and serene.
Wind much earlier than they did than when I was younger right when I was younger from 21 to say.
45 -- 26 we were drinking beer.
Now consumers -- 22 and 23 years old.
Are discovering -- they're coming in younger and what's great about this younger wine consumers -- adventurous.
There they're happy to learn their they're not intimidated.
And we're seeing some -- wine experts may -- one more approachable it's a transient and why it is -- -- -- on that and that's that's -- that you picked that up the what's happening with all these -- chosen people getting interest -- cookie.
Is it's bringing wind along and people are much more focused on.
Food as an experience rather -- just fuel.
And that's getting them interested in what sorts of winds go with foods to work.
We're still not even in the top ten wanna per capita countries really when the Irish -- always remain Guinness and don't think he was he they still drink more wine per -- the entire history moral line and and that's and that's something that we are very underdeveloped market when it comes to wine and we've seen growth in line he.
Right through the Great Recession why has grown steadily every single years I think -- if the trend is more people are drinking wine it's part of a healthy lifestyle it's something that.
We enjoy -- good food younger consumers are -- wind where they would have been drinking beer or wine coolers.
They're seen what's interest in about -- much younger.
And then that price wise this sort of ten to fifteen dollar price point is really sweet spot where -- -- a lot of value but tremendous quality.
Time Stephon say the president enjoyed spam online and fair and typically not what -- -- onscreen.
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