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Now -- -- he always likes to cook in his cowboy boot so it made sense that he wore them when he was teaching me his take on chicken.
-- -- -- Pat I have told you as one of my favorite citizens I don't know maybe I healthier -- -- has vanished after.
Fifteen years and is one of the co founders of the trendy new start up called apron.
Which delivers weekly fresh ingredients ready to cook to customers' doorsteps with step by step recipes include it.
It is estimated to be more than a trillion dollar industry.
And competition among startups that are focused on getting back into the kitchen is he.
Not but of all the dinner -- started out there the once started I -- act and his co founders Matt Salzburg and happiness.
Is leading in the race the one year old company has set out to redefine how people get and cook food.
And send out over 200000.
Miles around the country every month.
We call the company blue apron because chefs around the world where blue -- when they're learning to cock.
And it's become a symbol for -- of lifelong learning and cooking here we are in our packaging room where we're lining up in his crap ingredients.
Fresh produce items like he -- -- Saleh is also launch or else.
-- shows me around blue -- warehouse in Brooklyn New York which already has over ninety employees.
The former venture capitalist has secured a reported eight million dollars in -- so far.
The most important thing to do -- to sell yourself.
And a venture capitalists is Indian minority investor in your company your running the company and they have to really trust US and they can believe in to do the right thing and be their business partner.
-- -- -- dinners three times.
Each one has to portions of the sixty dollar price tag comes out to about ten dollars a pop.
And -- the blue -- teams says -- started is not profitable yet they saved because they're putting revenues back into their business.
So last and -- just can garnish with a little you know -- -- turn.
except next -- Africa with an -- He thinks it should be accessible and affordable it shouldn't just be.
You know people you know going to grocery store and buy -- -- hundred dollars to make -- you know you should be able to have a great knowing this for conducts.
And I want to be able to give everybody that.
Reporting in New York -- Scotty Fox Business.
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