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We're gonna go to you next you are they chairman and CEO of the victory electronic cigarettes how are you Brent.
They learn how are you very good thank you for joining us this Friday.
-- -- entry into the electronic cigarette market was very personal but you -- a big business out of it in the end you wanna tell us a story.
Well we decided to entry into the business and I personally got into it for for very personal reasons my dad.
Smoke three packs today and and I can remember him.
Always smelling of cigarettes in her house always thought of cigarettes and it was just.
He was really in Quezon I was actually within the day he died and he first got lung cancer and had spread to brain cancer and had spread to cancer throughout his body and the he was so addicted to the cigarettes that he had to have another cigarette so I made the commitment that.
If there was anything that I can do I was gonna make a difference.
Think we all know people.
Who have had similar story is he now writes it's a habit it's hard -- one point three billion people around the world are smokers.
Do we have any indication of how electronic cigarettes have kind of curtail that addiction a little bit.
Well that that it's still very early days in this is a very disruptive.
New technology that the studies are just coming out now there's not a lot of studies in the United States but studies.
In Asia Pacific and -- are extremely encouraging says some of the facts are that.
And any -- that that tries electronic cigarettes and and stays with them over fifty persists 57% of those people.
Significantly reduce their tobacco intake.
And over 20% quit altogether and that is that -- double.
Team and they're kind of how how -- device whether it's.
Gums or patches are those kinds of things so in truth it is really really working.
It seems -- and honestly it -- the look trendy.
These days as well I think -- there's a certain cool aspects of smoking in electronic cigarette.
Well it's I -- -- -- it's cool that it's it's it's less uncool and smoking in being offensive to lead to other people and clearly is that.
As somebody from West Point that's kind of a total.
Do we I can't speak about being cruel at all -- very -- says.
-- -- In act I think because it's just not offensive to people and you can smoke at any time in -- wasting your kind of for smokers regaining -- -- and freedom to be able to smoke in your office smoke.
-- restaurant in and enjoy -- and enjoy the product in in in in and benefits from that is is is less uncool and smoking can.
Tell us how these -- work and then what the health risks if -- there are to them.
Well they work exactly -- a regular cigarette and this is why it out of the impression that.
-- night on that a smoker so I'm not very good added that.
And it didn't hit it feels looks just like a cigarette it's not quite as late as a cigarette and as the improves.
In terms is being more and more like -- cigarette that's when the analysts really expect the category to take off.
But hey you just.
It looks like there's smoke there the tip -- -- set that the end to look like it's it's -- if you will.
And he creates this water vapor and then the consumers get be the nicotine that they need.
That most importantly they get that habitual hand to mouth behavior and I I spent a lot of time in this.
In the food and beverage industries -- really know a lot about that hand to mouth behavior so this mimic that behavior that is equally is that hathead habitual for you -- -- in that Friday -- the beer maker.
I did it was actually interbrew and I started and I actually was a guy that named the company because I wish he'd be in beverage company that cool beverage.
We were the name in -- came from.
And that was one of the hardest things that they had the need to convince the had a group.
Naming -- company but that ultimately the had a board decided to stay focused solely on on beer.
So let's go back to.
And -- a and that's then it.
That's the physical benefit that consumers get and that's why they.
That's why they like the products so much because.
You know that this smokers and that's who were really targeting those one point three billion smokers that are addicted to the nicotine said they're getting the nicotine just like -- a coffee drinker would -- caffeine and some other kind of form.
Where there's an energy energy -- -- those kinds of things that they are getting the nicotine.
The only difference is they're not -- the 4000.
There in cigarettes of these only have four ingredients.
One of which is the herbs and spices that make it taste like like like real tobacco.
What about someone sitting next to someone who is -- an electronic -- that secondhand smoke breath.
No secondhand -- Chris what's her because there's no smoke there's a little bit of water vapor so.
That is actually talking to people -- -- fox and they're saying nice these guys look at it on the plane -- and the and then on the train on the platform and on the L all sorts of things then and they used to smoke and now it's not offensive at all yet had how.
-- expense and how much is it cost where can you buy them.
But I think that's actually one of the additional values and why the categories growing so well because one these electronic cigarettes.
Costs about on the low I would say about five dollars and 99 cents up to may -- nine dollars and 99 cents.
And it lasts for two packs of cigarettes so.
You know when pack a cigarettes can be over ten dollars so.
It's probably -- forty to 50% value.
Improvement relative to cigarettes that.
I don't think really that's why consumers are trying it what will we see in the research is that.
90% of the reason of why consumers try this product is -- help them stop smoking.
-- close up my final question for you.
Would be you called it a disruptive technology and disruptive product I love that word -- companies can do that.
What are the traditional cigarette makers who have been under pressure for years for all sorts of reasons from all sorts of different companies and regulators.
What are they saying to you.
Well -- -- I think they're starting to look at the category know very very seriously and to all of the major competitors.
Have decided now.
-- that I know whether it's Japan tobacco British American Tobacco or the other.
-- come to me in the United States have all decided to enter into the category.
But I think it's hard for them after providing a product that is harmful for so many years to say all of a sudden.
Oh by the way I'm sorry.
Now we'll provide you a product that is significantly less harmful and so for me it's it's a little bit disingenuous.
I've been irrespective they're gonna be in the category they're gonna be big in the category -- had huge budgets and you know.
The did competitors in the industry today are more smaller more nimble competitors and they have -- early head start.
Like we do but.
You know we'll see how things happen in the long run because it is predicted to be at least -- 360.
Billion dollar segment over the next ten years so.
There's there's probably enough space for everybody that we would clearly like to be one of the leaders.
Absolutely great stuff from -- nice to meet you thank you for sharing now do you think you -- your website is up on the screen victory electronic cigarettes.
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