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Here conference and we try to take it would interest in venues and this is one of those this is heartbeat fit one of -- how many studios across.
We just -- either seventh location seven locations around the country multiple once in Chicago where the company is based.
Arianna I Chernin is the co CEO.
You're gonna have some great takeaways for error -- business owners out there today because you founded this business in the midst.
What possessed you.
That's an opportunity at a small business owner you have to -- it and it had everything you can because it's tough you're gonna work long hours.
And so that.
Recession in the economy provided us with lower rents.
-- -- ways to get business to open so it was it was a unique opportunity for us and we took it.
Had a vision here and what we're surrounded by his people.
A setting a lot of people focusing now on working out by themselves.
You know it's a very individual world we live and sometimes six days you wanted to group.
Experience that that was your founding concept.
Yeah Alberts were creating a movement for women by providing our brands and the communities so people can -- -- Feel that sense of community and work out there and held accountable if they can work -- a fine motivating atmosphere.
And they love it.
Started this teaching all the classes yourself along -- your partner.
You know had a real tough go but because you also had a full time job at the same time -- you recommend that to people starting a new business.
Absolutely I wouldn't change a thing when -- -- and I opened the business we -- teaching.
A class of the day locator corporate careers and we invested our life savings and took a chance on our dream -- you have that planning acts -- it and believe in what you do.
And anything's possible.
One of those takeaways is don't quit your day job even though you -- -- choices are.
We did we have a -- -- to do that but I would say if you have that and you actually -- and you go for it you can do it.
We've obviously got some difficult economic times now in that there is -- uncertainty out there.
Business does not like uncertainty typically which -- an expansion mode right now why.
We've actually seen a sales increase I think it's because of the reason that there's on stability out there in the government in the economy that.
We're providing a service at people come and they have -- escape so.
It's an enter senior way to kind of use that opportunity because they love -- get that -- statement I have an outlet.
And one when times are difficult do you -- just price what do you do in order to respond to economic and.
First order of all we look for -- unique ways or rents are lower.
We have a great support sits on our staff is wonderful.
So were able to keep that the prices down and when -- little common you know everybody want to work on their house saudis and and be fit and healthy and strong.
How do you distinguish yourself from other the studios what do you what do you offer the -- and what was the cost America.
Well we offer monthly memberships it's 99 dollars and content on the we're talks about that you wanna come in for a single classic could do that for eighty dollars.
You can't buy class acts I think it's having that flexibility.
Customers appreciate that and we provide that -- -- feel that you know in a world where things are crazy.
We're we're having stability and clients appreciate that.
And this was -- additional long has it morphed over time if you -- -- -- kind of she cure your vision for for what this would be.
It's always important to Obama's -- small business -- -- things that are going on but now we started with a vision to create a movement and really redefine.
What it meant for women to be strong and housing because there's so many negative.
Images out there that we wanted to provide a place where.
We could do that and support people and motivate them in and provided an avenue for them to do things that they didn't think possible before we get away away and with.
This is called Barbie fit now this works on the number of levels everything from Barbie to a -- to -- bar codes.
Tell me how this all fits together.
Exactly -- we're constantly changing our classes where one stop shop for women we opt for -- you can -- conditioning strength training and restoration.
Thoughts on my place people come they get -- -- seeing strong supportive work out.
And we have a -- that we live by and we ask our clients who live by the bar code and take a legend with a healthy lifestyle.
And there's a juicy parts on the wall I think that hearkens to -- and.
We change no time in Atlanta that we use in the programs and they use it more than others but it's -- allows -- to get deep in the muscles and outings -- -- always great to hear from small business owners in America.
Maybe some takeaways there for your experience business world as well was there conference room Jeff Flock.
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